The document discusses the key differences between domestic marketing and international marketing. Domestic marketing involves strategies to attract customers within a single country, focusing only on the local market. International marketing involves targeting customers across national borders in multiple countries. Some main differences are that international marketing has a broader scope with more opportunities, greater potential benefits for both companies and nations, and allows for sharing of technologies globally. However, international marketing also faces more barriers like legal and cultural differences between countries.

3. Modes of entry: A firm desirous of entering into international business has several options available to it. These range from exporting/importing to contract manufacturing abroad, licensing and franchising, joint ventures and setting up wholly owned subsidiaries abroad. Each entry mode has its own advantages and disadvantages which the firm needs to take into account while deciding as to which mode of entry it should prefer. Firms going for domestic trade does have the options but not too many as the former one.

4. To establish business internationally firms initially have to complete many formalities which obviously is a tedious task. But to start a business locally the process is always an easy task. It doesn't require to process any difficult formalities.

5. Purvey: Providing goods and services as a business within a territory is much easier than doing the same globally. Restrictions such as custom procedures do not bother domestic entities but whereas globally operating firms need to follow complicated customs procedures and trade barriers like tariff etc.Differences between domestic and international marketing<br />DomesticInternationalResearch data is available in a single language and is usually easily accessedResearch data is generally in foreign languages and may be extremely difficult to obtain and interpretBusiness is transacted in a single currencyMany currencies are involved, with wide exchange rate fluctuationsHead office employees will normally possess detailed knowledge of the home marketHead office employees might only possess and outline knowledge of the characteristic foreign marketsPromotional messages need to consider just a single national cultureNumerous cultural differences must be taken into accountMarket segmentation occurs within a single countryMarket segments might be defined across the same type of consumer in many different countries.DomesticInternationalCommunication and control are immediate and directInternational communication and control might be difficultBusiness laws and regulations are clearly understoodForeign laws and regulations might not be clearBusiness is conducted in a single languageMultilingual communication is requiresBusiness risks can usually identified and assessedEnvironments may be so unstable that it is extremely difficult to identify and assess risksPlanning and organizational control systems can be simple and directThe complexity of international trade often necessitates the adoption of complex and sophisticated planning, organization and control systemsDomesticInternationalFunctional specialization within a marketing department is possibleInternational marketing managers require a wide range og marketing skillsDistribution and credit control are straightforwardDistribution and credit control may be extremely complexSelling and delivery documentation is routine and easy to understandDocumentation is often diverse and complicated due to meeting different border regulationsDistribution channels are easy to monitor and controlDistribution is often carried out by intermediaries, so is much harder to monitorCompetitors’ behavior is easily predictedCompetitors’ behavior is harder to observe, therefore less predictableNew product development can be geared to the needs of the homeNew product development must take account of all the markets the product is sold in.<br />