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MailChimp Workshop
31/1/15
Today’s topics
• MailChimp WTF
• Why would you need that
• What can it do for me
• How do I make it work
• What’s the damage
Today’s topics
• What is MailChimp
• Email marketing
• Features
• Tutorial
• Pricing
What is
• Email marketing service
• Web-based + mobile app
• Freemium model (free + premium)
• Part of Rocket Science Group
• Transactional email app Mandril
• SMS subscribers app Gather
https://www.flickr.com/photos/smithsonian/4011420518
Why would you need that?
Email marketing
• 3.600.000.000 email accounts (2,4B users)
• 54% of business emails are for marketing
• 91% of consumers check their email daily,
76% of email opens occur <= 2 days
• ROI of 4.300%
18 Stats Email Marketers Ought to Know, http://blog.hubspot.com/marketing/email-marketing-stats-list
Email marketing
• Only 11% of emails are mobile responsive
• 33% open emails by the subject line
• 70% brands don’t personalize their emails
• 34% companies have email marketing teams
• 52.9% consumers never ‘opt down’
100 Epic Email Marketing Statistics, http://blog.getvero.com/email-marketing-statistics/
Features
What does it do?
Features
• Email designer
• Subscriber profiles
• Automation personalization
• Reports
• A/B Testing
Email designer
Email designer
• Built-in visual elements
• Photo editor
• Collaboration features
• Test and preview in mobile
• File manager, links checker
Subscriber profiles
Subscriber profiles
• Full contact details, Custom fields, notes
• Activity tracking, purchase history
• Lists, segments (e.g. source, location)
• Conversations
• Similar subscribers
Automation - personalization
Automation - personalization
• Welcome new customers
• Follow on website activity
• Use purchase data
• Email about events
• Monitor performance, people in each step
Automation - personalization
• Auto-schedule messages e.g. “Nice to
meet you” 3 days after registration
• Follow on website activity
• Use purchase data
• Email about events
Reports
Reports
Reports
• Interactive graphs, printable reports
• Subscriber activity, revenue, opens by
location, bounces, unsubscribes
• Industry comparison, trends
• Click maps
Reports
A/B Testing
Real world
What can it do for me?
Platform building
Platform building
• Owned medium vs. Social
• Signup forms everywhere
• Email database → Campaigns
• CRM integration
Integrations
• 700 integrations (44 pages)
• divided in collections such as:
• Drupal, WordPress, Google, Social
• Magento, Salesforce, Shopify
• Musicians, Nonprofits, Publishers
Tutorial
How do I make it work?
Let’s build our MailChimp
• Build a list
• Design a newsletter
• Hit big red “Send” button
• Track the results
Pricing
What’s the damage?
Pricing
Entrepreneur
● Up to 1,200 subscribers or,
up to 2,000 e-mail sends per month
● No automation, spam filter diagnostics, no
delivery by time zone, Social Pro feature
○ Free
Pricing
Growing business
● All features, unlimeted e-mails, fees
per subscribers
○ 501 - 1,000, €12.26
○ 2,800 - 5,000, €40,87
○ 5,801 - 10,000, €61,31
○ PayAsYouGo, 7,500 e-mails, €122,61
F.A.Q. - Ask me anything
❏ Google Analytics integration
❏ Social Media integration
❏ Optimal sending time
❏ Spam safeties
Trivia - Homework
• 2014 for MailChimp, http://mailchimp.com/2014/
• The anatomy of a successful logo redesign, link
• Awesome brand guidelines, link
• Fucking awesome email marketing guides, link
• Unbelievable data research, link
• Lovely blog, link
• Experts directory
How was 2014 for ?
• 39,730,812 campaigns (151 McConaughey)
• 100,500,000,000 emails sent
• 26,975,867,587 opens
• 441,843 A/B tests
• 5,533,426 segments
• 2,891,798 new email addresses added
Σας ευχαριστούμε!

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