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IT Communa Workshop #3 Mailchimp
This document summarizes a MailChimp workshop covering topics such as what MailChimp is, why email marketing is useful, MailChimp features like the email designer and automation, tutorials on using MailChimp, and pricing plans. It discusses how MailChimp can be used to build an email list and send marketing campaigns while tracking results. Integrations with other platforms and tools are also mentioned.
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IT Communa Workshop #3 Mailchimp
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- 2. Today’s topics • MailChimpWTF • Why would you need that • What can it do for me • How do I make it work • What’s the damage
- 3. Today’s topics • Whatis MailChimp • Email marketing • Features • Tutorial • Pricing
- 4. What is • Emailmarketing service • Web-based + mobile app • Freemium model (free + premium) • Part of Rocket Science Group • Transactional email app Mandril • SMS subscribers app Gather
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- 6. Email marketing • 3.600.000.000email accounts (2,4B users) • 54% of business emails are for marketing • 91% of consumers check their email daily, 76% of email opens occur <= 2 days • ROI of 4.300% 18 Stats Email Marketers Ought to Know, http://blog.hubspot.com/marketing/email-marketing-stats-list
- 7. Email marketing • Only11% of emails are mobile responsive • 33% open emails by the subject line • 70% brands don’t personalize their emails • 34% companies have email marketing teams • 52.9% consumers never ‘opt down’ 100 Epic Email Marketing Statistics, http://blog.getvero.com/email-marketing-statistics/
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- 9. Features • Email designer •Subscriber profiles • Automation personalization • Reports • A/B Testing
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- 11. Email designer • Built-invisual elements • Photo editor • Collaboration features • Test and preview in mobile • File manager, links checker
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- 13. Subscriber profiles • Fullcontact details, Custom fields, notes • Activity tracking, purchase history • Lists, segments (e.g. source, location) • Conversations • Similar subscribers
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- 15. Automation - personalization •Welcome new customers • Follow on website activity • Use purchase data • Email about events • Monitor performance, people in each step
- 16. Automation - personalization •Auto-schedule messages e.g. “Nice to meet you” 3 days after registration • Follow on website activity • Use purchase data • Email about events
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- 19. Reports • Interactive graphs,printable reports • Subscriber activity, revenue, opens by location, bounces, unsubscribes • Industry comparison, trends • Click maps
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- 22. Real world What canit do for me?
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- 24. Platform building • Ownedmedium vs. Social • Signup forms everywhere • Email database → Campaigns • CRM integration
- 25. Integrations • 700 integrations(44 pages) • divided in collections such as: • Drupal, WordPress, Google, Social • Magento, Salesforce, Shopify • Musicians, Nonprofits, Publishers
- 28. Tutorial How do Imake it work?
- 29. Let’s build ourMailChimp • Build a list • Design a newsletter • Hit big red “Send” button • Track the results
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- 32. Pricing Entrepreneur ● Up to1,200 subscribers or, up to 2,000 e-mail sends per month ● No automation, spam filter diagnostics, no delivery by time zone, Social Pro feature ○ Free
- 33. Pricing Growing business ● Allfeatures, unlimeted e-mails, fees per subscribers ○ 501 - 1,000, €12.26 ○ 2,800 - 5,000, €40,87 ○ 5,801 - 10,000, €61,31 ○ PayAsYouGo, 7,500 e-mails, €122,61
- 34. F.A.Q. - Askme anything ❏ Google Analytics integration ❏ Social Media integration ❏ Optimal sending time ❏ Spam safeties
- 35. Trivia - Homework •2014 for MailChimp, http://mailchimp.com/2014/ • The anatomy of a successful logo redesign, link • Awesome brand guidelines, link • Fucking awesome email marketing guides, link • Unbelievable data research, link • Lovely blog, link • Experts directory
- 36. How was 2014for ? • 39,730,812 campaigns (151 McConaughey) • 100,500,000,000 emails sent • 26,975,867,587 opens • 441,843 A/B tests • 5,533,426 segments • 2,891,798 new email addresses added
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