Laurie G Buczek – Enterprise 2.0 Program Manager, Intel Corporation - Future of the web: How social media will change the digital experience #SMAZ

1. Future of the Web How Social Media Will Change the Digital Experience Laurie Buczek Social Media Strategist & Digital Platform Manager

2. This presentation is for informational purposes only. INTEL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. BunnyPeople, Celeron, Celeron Inside, Centrino, Centrino logo, Core Inside, Dialogic, FlashFile, i960, InstantIP, Intel, Intel logo, Intel386, Intel486, Intel740, IntelDX2, IntelDX4, IntelSX2, Intel Core, Intel Inside, Intel Inside logo, Intel NetBurst, Intel NetMerge, Intel NetStructure, Intel SingleDriver, Intel SpeedStep, Intel StrataFlash, Intel Viiv, Intel vPro, Intel XScale, IPLink, Itanium, Itanium Inside, MCS, MMX, PDCharm, Pentium, Pentium Inside, skoool, Sound Mark, The Journey Inside, VTune, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and other countries. *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel - Public

3. “ Today, many business leaders are again asking the wrong question: “What will social media do for us?” instead of “What will social media do to us?”” – Augie Ray, Forrester Research, May 2010 Intel - Public

4. Intel - Public The Past….

5. Intel - Public The Present…. Listen Engage Authentic Transparent

6. Intel - Public The Future….

7. “ The corporate website of the future will be a credible source of opinion and fact, authored by both the corporation & community. The result? A true first-stop community resource where information flows for better products and services.” – Jeremiah Owyang, Altimeter Group, May 29 th , 2007 Intel - Public

8. Intel - Public The Web Is Dead

9. Experience Vision Social Media Key Enabler of Experience

10. Social media networking is the primary drivers of Internet usage on mobile devices Source: eMarketer Social sharing is the 4 th ranked mobile feature in m-commerce effectiveness Source: Recent Adobe study Mobile Applications to surpass open Web Mobile site is focused targeted experience Intel - Public Mobile – The Next Wave “ We are moving away from the Web and toward Internet-centric applications” -Neff Hudson, Head of Customer Experience,USAA

11. Engagement is Integrated, Not Re-Directed Deliver Engaging Experiences on Domain “ Community” content incorporated

13. Social Content Becomes The Authoritative Experience Intel - Public

14. Online Customer Service Goes Social Builds Brand Loyalty While Reducing Costs Intel - Public

15. Intel - Public Site Architecture Re- Built Around User Social Sites Puts Power in Hands of Users- Expectations Turn Towards Corporate Sites Virtualization Cloud Win 7 Devices B.I.

16. Off Domain Becomes The Domain Intel - Public

17. Loyalty Programs & “Premium Content” Evolve Intel - Public Sales to Old Spice Doubled

19. Questions? Intel - Public