2. TABLE OF CONTENTS
Business overview
01 02
Solution
03
Opportunity and
Target market
04
Technology
05
Competition
06
Problem
Marketing and
sales
07 08
Financial
Projections
09
Current Status
10
Financing
Sought
11
Summary
12
Management
team
4. Business Overview
development of an efficient, cost effective and
technologically advanced communications
infrastructure essential to companies success in the
market that will enable decision-makers to have
access to timely and accurate data to facilitate
decision-making and transaction sealing.
5. MISSION STATEMENT
We are offering for marketing-oriented organizations a
reliable, high-quality alternative to in-house resources
for business development, market development, and
channel development on a local and regional scale.
7. PROBLEM VS. SOLUTION
Problem
The vast increase in business
competation in the market due
to the increasing numbers of
startup companies and the
existing ones
Solution
Offering an effective and
efficient integrated
communication solution that
continuously meet customer
expectations and attain a
competitive advantage
8. OUR SERVICES
Multimedia
• Video production
• Live event streaming services
• Video conferencing platform
Data Communications
and IT
Call Centre Facility
• Customer support call centre
• Appointment schedualing
service
Knowledge
Management
• Market research
• Training and development
• Network infrastructure
• Cloud services
• IT managed services
• Cyber security consulting
10. Opportunity
The current increase in the number of
entrepreneurs, and competition among existing
companies presents an opportunity for Aero
Technologies to penetrate the market.
Our services/products will ensure the following :
● extremely high quality
● proactive and oriented market- opportunity
seeking expertise.
11. Target Market
We will be focusing on proactive, market seeking organizations, who want
to sell into markets in the region and overseas. These are mostly larger
companies, and occasionally medium-sized companies.
Our most important group of potential customers are business executives
in large, medium and small corporations. These are marketing managers,
general managers, sales managers, sometimes charged with international
focus and sometimes charged with market or even specific channel focus.
12. Potential Customers
Sector 1
Large sized Co.
Sector 2
Medium sized Co.
Sector 3
Start-ups
Sector 4
Academics
Sector 5
small office/home
office executives
14. Network Technology
Providing a complete network infrastructure for
customers including computers, printers, scanners,
phones and edge datacenter and making sure they
are all linked together in order to work seamlessly
with one another.
15. Software Technology
Providing and/or installing the appropriate software
needed for the business. This will include the
programs and productivity tools for the
organization’s computer network with enabling the
cloud service depending on customers requiremnt.
16. Customer Services
Technology
Providing a customer relationship management
system (CRM) that keeps track of all customer
interactions and information in order to consistently
provide exceptional customer service
17. Future Products and
Services
R&D sector in our company provides all new
devices and protocols for Network Technology.
In Software technology our R&D sector provides
new versions for all software linked with your
business to comply with your requirements and
future demands.
In customer services technology field we provide
and develop AI facilities and automated responds.
19. OUR MAIN COMPETITORS
Vodafone
A significant player in
the Egyptian market,
offering a wide range
of mobile and Internet
services
Orange
major mobile service
provider in Egypt with a
broad customer base
Etisalat Misr
This company has a strong
presence in Egypt, providing
extensive telecom and
Internet services
WE
Being the historical operator
and the only landline service
provider in Egypt, it has
expanded its services to
include mobile and Internet
offerings
20. OUR MAIN COMPETITORS
LINKdotNET
One of Egypt's pioneering
Internet service providers,
it's known for its broadband
and other related services
NileOnline
A significant ISP in Egypt
offering a variety of Internet
and digital communication
services
Given the nature of the integrated communications business, it's essential to consider both direct competitors
(other telecom providers) and indirect competitors (companies offering digital and Internet-based services) as
they might overlap in the services provided to consumers and businesses.
21. THEM VS. US
Them
• Focuse on strategic and larg
organizations.
• No didecated customization based
on firms work nature.
• Standard security softwares.
• More sofisticated Technicl support.
• Updated equipment based only on
vendors roadmap. Us
• Unified Communication Solution.
• Cost-Effective.
• Scalability.
• Customization.
• Security.
• Technical Support.
• Innovative Features.
• Ease of Use.
22. Competitive Edge
Background and Experience
background and experience of the
management team and strategic
partners, and their ability to work
the market based on an innate
understanding of both the business
processes and market structures.
End-to-End Solutions
The delivery of whole, end-to-end
solutions will have a significant
impact on gaining commitment
from the market at all levels.
Value Added Services
The integrated solution comes with
a variety of value added services for
call center and Knowledge
consulting service.
24. Marketing Plan
Pricing Strategy
Egypt is price-sensitive, so
competitive pricing is crucial.
However, understanding local
costs and purchasing power is
vital to set the right price.
Strategic Alliances
Sales Strategy
Direct sales can work in Egypt,
but building trust is crucial.
Face-to-face interactions,
demonstrations, and local
references can be beneficial
Web Plan Summary
- A website is essential, but it should
be in both English and Arabic to cater
to the local audience.
- E-commerce is growing in Egypt,
so integrating online sales can be
advantageous.
Partnering with local telecom
giants like Vodafone Egypt,
Orange Egypt, or Telecom Egypt
can provide a substantial boost
in credibility and market access.
Promotion and
Advertising
- Digital advertising is growing
in Egypt, especially on platforms
like Facebook and Instagram.
These platforms might offer
better ROI than traditional
media.
- Local TV channels can also
be effective, given the high
viewership
25. PROJECTED SALES
Year 1
● Total Sales for All
Services: $1,050,000
● Direct Cost of Sales
for All Services:
$525,000
$525 K
Year 3
● Total Sales for All
Services: $2,200,000
● Direct Cost of Sales
for All Services:
$880,000
$1,320 K
Year 2
● Total Sales for All
Services: $1,600,000
● Direct Cost of Sales for
All Services: $640,000
$960 K
26. SALES RECOMMENDATIONS
Market Research
Understand Egyptian market
competitors, their offerings,
and pricing strategies.
Regulatory
Environment
Review Egypt's regulatory
environment local compliance,
licensing requirements, and any
potential tariffs or taxes will be
essential.
Partnerships
Collaborating with local partners
can ease market entry and
provide valuable insights.
Marketing & Branding
Egypt has a diverse media
landscape. Investing in targeted
marketing and branding
campaigns can help in
establishing a strong market
presence.
Infrastructure &
Operations
Cities like Cairo and Alexandria are
hubs for technology, but they also
come with their challenges.
30. PREDICTED GROWTH
1st Year
Forecast of the cost is $969,995
Forecast our revenues is $-149,800
Cost of operation $559,800
2nd Year
Forecast of the cost is $1,104,080
Forecast our revenues is $135,540
Cost of operation $557,280
3rd Year
Forecast of the cost is $1,545,941
Forecast our revenues is $306,895
Cost of operation $689,520
$-149,800
$135,540
$306,895
31. START-UP FUND
Neptune is the farthest
planet from the Sun
Assets
1.3 M
Expenses
Ceres is located in the
main asteroid belt
1.2 M
INVESTMENT
Venus is the second
planet from the Sun
2.5 M
34. This table presents
our forecasting for
the profit and loss
information for our
company
Current Status
Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales $820,000 $1,230,000 $1,835,000
Direct Cost of Sales $410,000 $492,000 $734,000
Other $0 $0 $0
Total Cost of Sales $410,000 $492,000 $734,000
Gross Margin $410,000 $738,000 $1,101,000
Gross Margin % 50.00% 60.00% 60.00%
Expenses
Payroll $474,600 $557,280 $689,520
Sales and Marketing and Other Expenses $39,600 $0 $0
Depreciation $0 $0 $0
Leased Equipment $0 $0 $0
Utilities $3,600 $0 $0
Insurance $18,000 $0 $0
Rent $24,000 $0 $0
Payroll Taxes $0 $0 $0
Other $0 $0 $0
Total Operating Expenses $559,800 $557,280 $689,520
Profit Before Interest and Taxes ($149,800) $180,720 $411,480
EBITDA ($149,800) $180,720 $411,480
Interest Expense $0 $0 $0
Taxes Incurred $0 $45,180 $104,585
Net Profit ($149,800) $135,540 $306,895
Net Profit/Sales -18.27% 11.02% 16.72%
36. According the past data for
financial project here is no over
estimated for revenues and
profit number and this project
have good chance to expanding
in Egypt market according to the
large number of customer even
if there is a negative profit in
first year because of start up
expenses but the second and
third year the company achieved
good profit number
Financing Sought
$-149,800
$135,540
$306,895
38. Summary
"Integrated Communication System (ICS)
presents a groundbreaking opportunity in Egypt's
dynamic communication sector. Harnessing the
latest technological advancements, ICS promises
a cohesive, efficient, and scalable solution to
meet the diverse needs of the Egyptian market.
Our comprehensive business strategy, coupled
with the vast potential of Egypt's burgeoning
digital landscape, positions ICS as a game-
changer. We stand at the cusp of revolutionizing
Egypt's communication infrastructure, and we
invite visionary investors to join us on this
transformative journey. Together, we can
redefine communication standards and generate
unparalleled returns on investment.