The document discusses how consumers in New Zealand increasingly use social media to research products and find opinions from other consumers before making purchase decisions. Some key findings include:
- 79% of New Zealanders said other consumers' comments can influence their opinions of products more than comments from experts (66%) or companies (32%).
- 73% consulted other consumers' opinions online in blogs, forums and social media, and 62% watched online videos about products they were considering buying.
- Brands are advised to participate in social media conversations rather than just campaigns, and to engage authentically with people rather than using automated responses.
Not much. The greatest challenge of our time isn’t competing for affection but for attention. We are bombarded with content everyday, so how can brands stand out and more importantly grow?
1. The document discusses strategies for digital communication in 2014. It argues that hoping the internet will go away is not a strategy and that communication must be fluid across different mediums.
2. It recommends that brands act as newsrooms by focusing on useful content across topics rather than just the brand. Communication should deliver utility to consumers.
3. Successfully managing micro communities on social media and delivering useful information to people will help brands as consumers move away from mainstream media and social platforms like Facebook.
Social at JCPenney: Conversation-led marketing, presented by Sean RyanSocialMedia.org
In his Brands-Only Summit presentation, JCPenney's Sean Ryan explains how they've leveraged social conversation to tell their brand story in the wake of change.
He shares examples from their recent social media campaigns including the 2014 Olympics and the Super Bowl.
The Future of Media: Open, Mobile, Connected (MPJC Hilversum 2009)Gerd Leonhard
This is the PDF with my presentation at the Media Park Jaar Congress in Hilversum (NL) on June 23, 2009. Topics: social medai, twitter, content 2.0, broadband culture, the Future of TV etc more at my blog http://www.mediafuturist.com/2009/06/the-future-of-media-open-mobile-connected-collaborative-presentation-at-mpjc-2009.html
Shelby Max completed a summer internship at Carat, a media planning and buying agency that is part of the Dentsu Aegis network. Carat Detroit specifically handles all of General Motor's media planning and buying. For her intern project, Shelby focused on artificial intelligence and its potential applications in the automotive industry, such as using emotion sensors and facial/voice recognition to personalize the in-vehicle experience and monitoring health data to help prevent emergencies. Shelby felt her internship provided valuable real-world experience in media and advertising, and she appreciated the hands-on work and leadership of her supervisor Bret.
The document discusses how consumers in New Zealand increasingly use social media to research products and find opinions from other consumers before making purchase decisions. Some key findings include:
- 79% of New Zealanders said other consumers' comments can influence their opinions of products more than comments from experts (66%) or companies (32%).
- 73% consulted other consumers' opinions online in blogs, forums and social media, and 62% watched online videos about products they were considering buying.
- Brands are advised to participate in social media conversations rather than just campaigns, and to engage authentically with people rather than using automated responses.
Not much. The greatest challenge of our time isn’t competing for affection but for attention. We are bombarded with content everyday, so how can brands stand out and more importantly grow?
1. The document discusses strategies for digital communication in 2014. It argues that hoping the internet will go away is not a strategy and that communication must be fluid across different mediums.
2. It recommends that brands act as newsrooms by focusing on useful content across topics rather than just the brand. Communication should deliver utility to consumers.
3. Successfully managing micro communities on social media and delivering useful information to people will help brands as consumers move away from mainstream media and social platforms like Facebook.
Social at JCPenney: Conversation-led marketing, presented by Sean RyanSocialMedia.org
In his Brands-Only Summit presentation, JCPenney's Sean Ryan explains how they've leveraged social conversation to tell their brand story in the wake of change.
He shares examples from their recent social media campaigns including the 2014 Olympics and the Super Bowl.
The Future of Media: Open, Mobile, Connected (MPJC Hilversum 2009)Gerd Leonhard
This is the PDF with my presentation at the Media Park Jaar Congress in Hilversum (NL) on June 23, 2009. Topics: social medai, twitter, content 2.0, broadband culture, the Future of TV etc more at my blog http://www.mediafuturist.com/2009/06/the-future-of-media-open-mobile-connected-collaborative-presentation-at-mpjc-2009.html
Shelby Max completed a summer internship at Carat, a media planning and buying agency that is part of the Dentsu Aegis network. Carat Detroit specifically handles all of General Motor's media planning and buying. For her intern project, Shelby focused on artificial intelligence and its potential applications in the automotive industry, such as using emotion sensors and facial/voice recognition to personalize the in-vehicle experience and monitoring health data to help prevent emergencies. Shelby felt her internship provided valuable real-world experience in media and advertising, and she appreciated the hands-on work and leadership of her supervisor Bret.
The document discusses how consumers in New Zealand increasingly use social media to research products and find opinions from other consumers before making purchase decisions. Some key findings include:
- 79% of New Zealanders said other consumers' comments can influence their opinions of products more than comments from experts (66%) or companies (32%).
- 73% consulted other consumers' opinions online in blogs, forums and social media, and 62% watched online videos about products they were considering buying.
- Brands are advised to participate in social media conversations rather than just campaigns, and to engage authentically with people rather than using automated responses.
This document discusses the growing importance of social media and consumer opinions online. It notes that 79% of New Zealanders agree that comments from other consumers can influence their opinions of products and brands. Additionally, 73% turn to other consumers' online opinions in blogs and social networks when making purchase decisions. The document also provides examples of Jetstar airways and Ford shifting a significant portion of their marketing budgets to online channels.
Nearly 40% of Australians now interact with companies through social media. Over 9 million Australians use social media, with over 7 million on Facebook and 2 million on Twitter. Facebook has nearly 10 million unique Australian visitors per month. Tablet ownership in Australia is expected to triple this year. Social media gives consumers a voice on a massive scale and has changed how companies must understand social consumer behavior. It provides both opportunities and risks that companies must address through social media monitoring and a thorough social media rollout plan tailored to their goals.
This document provides recommendations for brands on how to adapt their marketing, media, and communications strategies during the Covid-19 pandemic. It suggests focusing on consumer needs by offering added values like delivery and flexible return policies. It also advises shifting investments to digital channels and content as media consumption changes. Brands should communicate empathy and avoid opportunistic messaging, instead celebrating positive behaviors and contributions to limiting spread. Solidarity actions like free shipping and subscriptions can help people isolated at home.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
Digital Immersion: What's Next for Social Media MarketingAndy Hunter
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
Report curated and written with Graham Saxton, Ipsos Open Thinking Exchange - Global Insights..
From the Ipsos The Open Thinking Exchange, the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
Social media in the risk adverse education sectorSTUART HOWIE
This document provides an overview of social media for educational professionals. It defines social media and discusses major platforms like Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn, and WeChat. It outlines trends like increased mobile usage, declining trust in social media, and the rise of video. Survey results show the author's audience's top social media concerns are privacy/security and fake news. The document gives tips for a social media playbook, including following rules, being child-friendly, and posting consistently with a two-way dialogue. It argues social media allows organizations to promote their work if used discerningly.
Education institutions across the world are engaged in a Game of Thrones type battle for resources and recognition. Being able to communicate authentically and effectively is critical to win in the Attention Economy. But it's tough to get cut-through amid fragmented media and a cacophony of communications. Here's how - based on following the principles and practices of the world's best newsrooms.
***
This deck includes a BONUS at a glance on the main social media platforms.
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTaly Weiss
"2010 Consumer Trends Influencers" is the second report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
Which? is a consumer organization in the UK that helps consumers make informed choices. In addition to product reviews and advice, it campaigns for policy changes to make lives fairer, simpler, and safer for consumers. Which? launched an online community forum in 2010 called Which? Convo to allow consumers to discuss issues and provide input for campaigns. The community has grown to thousands of members who debate consumer problems and petition for action. Which? uses data from the community to identify important issues and stay connected with active members to further campaigns and investigations. The community is an important asset for Which? to further its mission of driving positive consumer change.
Are You Listening To Your Customers? Engage Customers Like Never Before.SAP Asia Pacific
Social Media channels offer marketers a rich opportunity to really engage their customers like never before.
Sadly, customer engagement today has namely been oneway' with many marketers using Social Media as a Digital Megaphone to shout about their Brand and Products in the hope that someone will 'like' them and find their 'content' funny.
This presentation explores the challenges marketers face in effectively engaging todays digital natives, as well as the opportunities that Social Channels offer them in really being able to 'listen' to their customers and harness insights on what is influencing them so as to be able to craft content that is both contextual and relevant.
This agency provides marketing and branding services including visual content creation across various platforms. They consult with clients to develop, write, design, shoot, and deliver visual materials to engage customers and maximize brands. The agency works directly with partners on each project to create a powerful synergy between the client's brand and the agency's creative insights. They have worked with a diverse range of industries and produced award-winning campaigns for clients such as Johnson & Johnson.
The document provides guidance on how brands can respond to changing consumer behaviors and opportunities during the COVID-19 pandemic. It outlines 4 ways brands are responding: 1) adapting manufacturing to provide essential supplies, 2) discounts/free products, 3) priority shopping, and 4) supporting those impacted. The document also discusses why brands should respond to meet rising consumer expectations of financial, emotional, and practical support. While marketing budgets are decreasing, the document argues brands should maintain marketing to build long-term brand awareness and mental availability, as those who cut marketing often see declines later. It identifies 5 new opportunities for brands during this time: understand customer reality, sell when people want to buy, clear backlogs, plan for recovery, and strengthen
Now, next and near future: Our planning framework for Covid-19 and beyondDani Goodwin
Here at twentysix, we’ve been working non-stop to guide our clients through these uncertain times. From this experience, we’ve produced a free marketing strategy playbook to support businesses with the now, next and near future.
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays B2B marketers, but also explore some of the ways in which SAP is adapting to this 'New Reality’.
Putting Social Media to Work For Non-Profit OrganizationsGary Moneysmith
This document provides an overview of how non-profit organizations can utilize social media. It begins with basic definitions and examples of how social media can help with tasks like research, communications, and fundraising. Statistics on popular social media platforms like Facebook, Twitter, and YouTube are presented. The document then discusses best practices for non-profits, including maintaining an authentic voice and empowering advocates. It concludes with tips for creating a social media plan and quick ways non-profits can use platforms like blogs, Facebook, and LinkedIn.
Technology has changed us from a broadcast to a democratised 'big seed' marketing model
what does this mean for media buying, influence and consumer behaviour?
Public relations institute of New Zealand presentation from May 2012, Auckand.
-C suite media metrics
-Resourcing for social media
-Content marketing for direct sales
-The power of play for curating engaging content
The document discusses how consumers in New Zealand increasingly use social media to research products and find opinions from other consumers before making purchase decisions. Some key findings include:
- 79% of New Zealanders said other consumers' comments can influence their opinions of products more than comments from experts (66%) or companies (32%).
- 73% consulted other consumers' opinions online in blogs, forums and social media, and 62% watched online videos about products they were considering buying.
- Brands are advised to participate in social media conversations rather than just campaigns, and to engage authentically with people rather than using automated responses.
This document discusses the growing importance of social media and consumer opinions online. It notes that 79% of New Zealanders agree that comments from other consumers can influence their opinions of products and brands. Additionally, 73% turn to other consumers' online opinions in blogs and social networks when making purchase decisions. The document also provides examples of Jetstar airways and Ford shifting a significant portion of their marketing budgets to online channels.
Nearly 40% of Australians now interact with companies through social media. Over 9 million Australians use social media, with over 7 million on Facebook and 2 million on Twitter. Facebook has nearly 10 million unique Australian visitors per month. Tablet ownership in Australia is expected to triple this year. Social media gives consumers a voice on a massive scale and has changed how companies must understand social consumer behavior. It provides both opportunities and risks that companies must address through social media monitoring and a thorough social media rollout plan tailored to their goals.
This document provides recommendations for brands on how to adapt their marketing, media, and communications strategies during the Covid-19 pandemic. It suggests focusing on consumer needs by offering added values like delivery and flexible return policies. It also advises shifting investments to digital channels and content as media consumption changes. Brands should communicate empathy and avoid opportunistic messaging, instead celebrating positive behaviors and contributions to limiting spread. Solidarity actions like free shipping and subscriptions can help people isolated at home.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
Digital Immersion: What's Next for Social Media MarketingAndy Hunter
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
Report curated and written with Graham Saxton, Ipsos Open Thinking Exchange - Global Insights..
From the Ipsos The Open Thinking Exchange, the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
Social media in the risk adverse education sectorSTUART HOWIE
This document provides an overview of social media for educational professionals. It defines social media and discusses major platforms like Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn, and WeChat. It outlines trends like increased mobile usage, declining trust in social media, and the rise of video. Survey results show the author's audience's top social media concerns are privacy/security and fake news. The document gives tips for a social media playbook, including following rules, being child-friendly, and posting consistently with a two-way dialogue. It argues social media allows organizations to promote their work if used discerningly.
Education institutions across the world are engaged in a Game of Thrones type battle for resources and recognition. Being able to communicate authentically and effectively is critical to win in the Attention Economy. But it's tough to get cut-through amid fragmented media and a cacophony of communications. Here's how - based on following the principles and practices of the world's best newsrooms.
***
This deck includes a BONUS at a glance on the main social media platforms.
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTaly Weiss
"2010 Consumer Trends Influencers" is the second report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
Which? is a consumer organization in the UK that helps consumers make informed choices. In addition to product reviews and advice, it campaigns for policy changes to make lives fairer, simpler, and safer for consumers. Which? launched an online community forum in 2010 called Which? Convo to allow consumers to discuss issues and provide input for campaigns. The community has grown to thousands of members who debate consumer problems and petition for action. Which? uses data from the community to identify important issues and stay connected with active members to further campaigns and investigations. The community is an important asset for Which? to further its mission of driving positive consumer change.
Are You Listening To Your Customers? Engage Customers Like Never Before.SAP Asia Pacific
Social Media channels offer marketers a rich opportunity to really engage their customers like never before.
Sadly, customer engagement today has namely been oneway' with many marketers using Social Media as a Digital Megaphone to shout about their Brand and Products in the hope that someone will 'like' them and find their 'content' funny.
This presentation explores the challenges marketers face in effectively engaging todays digital natives, as well as the opportunities that Social Channels offer them in really being able to 'listen' to their customers and harness insights on what is influencing them so as to be able to craft content that is both contextual and relevant.
This agency provides marketing and branding services including visual content creation across various platforms. They consult with clients to develop, write, design, shoot, and deliver visual materials to engage customers and maximize brands. The agency works directly with partners on each project to create a powerful synergy between the client's brand and the agency's creative insights. They have worked with a diverse range of industries and produced award-winning campaigns for clients such as Johnson & Johnson.
The document provides guidance on how brands can respond to changing consumer behaviors and opportunities during the COVID-19 pandemic. It outlines 4 ways brands are responding: 1) adapting manufacturing to provide essential supplies, 2) discounts/free products, 3) priority shopping, and 4) supporting those impacted. The document also discusses why brands should respond to meet rising consumer expectations of financial, emotional, and practical support. While marketing budgets are decreasing, the document argues brands should maintain marketing to build long-term brand awareness and mental availability, as those who cut marketing often see declines later. It identifies 5 new opportunities for brands during this time: understand customer reality, sell when people want to buy, clear backlogs, plan for recovery, and strengthen
Now, next and near future: Our planning framework for Covid-19 and beyondDani Goodwin
Here at twentysix, we’ve been working non-stop to guide our clients through these uncertain times. From this experience, we’ve produced a free marketing strategy playbook to support businesses with the now, next and near future.
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays B2B marketers, but also explore some of the ways in which SAP is adapting to this 'New Reality’.
Putting Social Media to Work For Non-Profit OrganizationsGary Moneysmith
This document provides an overview of how non-profit organizations can utilize social media. It begins with basic definitions and examples of how social media can help with tasks like research, communications, and fundraising. Statistics on popular social media platforms like Facebook, Twitter, and YouTube are presented. The document then discusses best practices for non-profits, including maintaining an authentic voice and empowering advocates. It concludes with tips for creating a social media plan and quick ways non-profits can use platforms like blogs, Facebook, and LinkedIn.
Similar to Isobar Carat Leaders Forum August 2010 (20)
Technology has changed us from a broadcast to a democratised 'big seed' marketing model
what does this mean for media buying, influence and consumer behaviour?
Public relations institute of New Zealand presentation from May 2012, Auckand.
-C suite media metrics
-Resourcing for social media
-Content marketing for direct sales
-The power of play for curating engaging content
This document appears to be a series of notes and conversations from Courtney Lambert on August 9, 2010. It discusses topics like trust in consumer opinions, New Zealanders' use of social media to research purchases, strategies for companies engaging with social media, and potential ways for a brand to communicate with customers through a TV news segment. Various messages and asides are also included that seem more personal in nature.
This document appears to be a series of messages and notes from Courtney Lambert on August 9, 2010. It discusses trends in social media usage in New Zealand, with 73% of New Zealanders turning to other consumers' opinions online and 62% watching videos about products. Brands are advised to engage in conversations, not campaigns, and to focus on people over computers. There are also random musings and ideas around social media strategies and brand messaging.
Preso to not for profit workshop yMedia Challenge Auckland New Zealand
Case studies of earned media through use of social tools. Demonstrates the importance of 'people centred' communications.
The document describes a workshop series organized by yMedia that connects students, non-profit organizations, and industry professionals. The workshop series aims to help non-profits better utilize new media tools by providing presentations and exercises delivered by industry leaders. There are 4 workshops held before a media challenge competition, covering topics like branding, networking, and online communication tools. The fee for non-profits to participate is $500, which allows up to 4 representatives from the organization to attend all workshops and receive an online toolkit. The workshops provide practical experience for students while offering guidance to non-profits.
The document discusses creating a movement to promote Auckland as the host city for the 2011 Rugby World Cup. It recommends establishing three tribes - Partners, Visitors, and Business - and using online tools like blogs, forums and social media to connect the tribes, build trust and get them involved. The key is for Auckland 2011 to act as a tribal leader, provide engagement opportunities, and leverage existing relationships to grow the movement in a transparent, participatory way.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
5. Trust in consumer opinion remains strong and is growing. 79% of New Zealanders agree comments from other consumers can change their opinion of products and brands (in comparison to Independent Experts, 66%, and comments from the company itself, 32%) Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010
6. New Zealanders are increasingly using social media to interact with brands and to support their purchase decision making. During the last year: 73% turned to other consumers’ opinions found in blogs, boards, comments on social networking sites or other ‘social’ websites 62% watched an online video about a product they were thinking of buying 42% interacted with companies via social networking sites Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010
7. social media is conversation, not a campaign social media is not free people, people, people, people, not puters people, people, people, people, not puters people, people, people, people, not puters people, people, people, people, not puters people, people, people, people, not puters
24. Ford global shifts to 25% total budget 2011 Jetstar airways shifts to 40% total budget 2011 “It’s clear our customers are comfortable in the online space and as Jetstar is essentially an online retailer, it makes sense for us to embrace social media outlets. Online media channels gives us immediate access to our consumers” Jetstar
25. Three little pigs organisational structure people resourcing and training brand risk management