1. The document discusses strategies for digital communication in 2014. It argues that hoping the internet will go away is not a strategy and that communication must be fluid across different mediums. 2. It recommends that brands act as newsrooms by focusing on useful content across topics rather than just the brand. Communication should deliver utility to consumers. 3. Successfully managing micro communities on social media and delivering useful information to people will help brands as consumers move away from mainstream media and social platforms like Facebook.

1. On-line Talks
2014, Nov, Biz
Mugur Patrascu
1

2. End Of 2014
The Digital Comm In Ro Started Around 2006
2

3. 3
“We need to rethink our strategy of hoping the Internet
will just go away”

4. 1. In 2014, The Digital
Communication is dead
4

5. Now, Digital Communication
is plain stupid
(don’t go out and say you are
doing it)
5

6. Consumers don’t interact in
media silos
6

7. It’s back to
Communication
7

8. It’s back to
Integration
8

9. 2. Communication Is
Fluid
Communication Is Pop
Culture
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10. 10
“U txtn 2 me?”

11. Brands should be newsrooms
The topic should be
everything
The column should be the
brand opinion
11

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13. 13
Reactvertising
Real Time Marketing
Opportunity Marketing

14. Tabloid news is getting attention
Useful news is getting
interaction
and long term usage
14

15. 3. Communication that delivers
UTILITY
is the winner
15

16. 4. People should always
be the focus.
16

17. 17
People are getting away
from the mainstream.

18. Today, almost all people are on
social media.
18

19. But Social Media is not
Fb…alone.
SM is micro communities.
19

20. The science of SM is managing
micro communities.
or
invent micro communities.
20

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22. 22

23. 23

24. 24

25. Communicate ideas flawlessly across mediums
Communicate continuously
Deliver utility
Popular Culture Is Your Bible.
25

26. Invent
micro communities
that work
on brand utility
26

27. 27
“The thing is, you have to really want to change”

28. 28
And btw… forget
about cats.