The document discusses how consumers in New Zealand increasingly use social media to research products and find opinions from other consumers before making purchase decisions. Some key findings include: - 79% of New Zealanders said other consumers' comments can influence their opinions of products more than comments from experts (66%) or companies (32%). - 73% consulted other consumers' opinions online in blogs, forums and social media, and 62% watched online videos about products they were considering buying. - Brands are advised to participate in social media conversations rather than just campaigns, and to engage authentically with people rather than using automated responses.

1. courtney lambert

2. hello

3. is it me you’re looking for?

4. what’s this all about?

5. Trust in consumer opinion remains strong and is growing. 79% of New Zealanders agree comments from other consumers can change their opinion of products and brands (in comparison to Independent Experts, 66%, and comments from the company itself, 32%) Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010

6. New Zealanders are increasingly using social media to interact with brands and to support their purchase decision making. During the last year: 73% turned to other consumers’ opinions found in blogs, boards, comments on social networking sites or other ‘social’ websites 62% watched an online video about a product they were thinking of buying 42% interacted with companies via social networking sites Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010 Neilsen NZ Social Media Report Wave 2 June 2010

7. social media is conversation, not a campaign social media is not free people, people, people, people, not puters people, people, people, people, not puters people, people, people, people, not puters people, people, people, people, not puters people, people, people, people, not puters

8. fish where the fish are

10. courtney’s random made up game: “Oprah’s awesomest fruit”

11. think channels and gateways

12. think channels and gateways

13. when in Rome...

15. hey baby, call me

16. hey baby, call me

17. hey baby, call me

18. [insert your brand here] Creating a private media channel Creating a private media channel

22. About 1,650,000 results (0.20 seconds) Control 7 of top 10

24. LinkedIn Google profile page Google alert for your name Own [yourname] url

27. Ford global shifts to 25% total budget 2011 Jetstar airways shifts to 40% total budget 2011 “It’s clear our customers are comfortable in the online space and as Jetstar is essentially an online retailer, it makes sense for us to embrace social media outlets. Online media channels gives us immediate access to our consumers” Jetstar

28. Three little pigs organisational structure people resourcing and training brand risk management

31. bye

32. courtney lambert