5. Trust in consumer opinion remains
strong and is growing.
79% of New Zealanders agree
comments from other consumers can
change their opinion of products and
brands (in comparison to Independent
Experts, 66%, and comments from the
company itself, 32%)
Neilsen NZ Social Media Report Wave 2 June 2010
Monday, 9 August 2010
6. New Zealanders are increasingly using social media
to interact with brands and to support their
purchase decision making. During the last year:
73% turned to other consumers’ opinions found in
blogs, boards, comments on social networking
sites or other ‘social’ websites
62% watched an online video about a product they
were thinking of buying
42% interacted with companies via social
networking sites
Neilsen NZ Social Media Report Wave 2 June 2010
Monday, 9 August 2010
7. social media is conversation, not a
campaign
social media is not free
people, people, people, people, not
puters
Monday, 9 August 2010
22. Ford global shifts to 25% total budget
2011
Jetstar airways shifts to 40% total
budget 2011
“It’s clear our customers are comfortable in the online space and as Jetstar is
essentially an online retailer, it makes sense for us to embrace social media
outlets. Online media channels gives us immediate access to our consumers”
Jetstar
Monday, 9 August 2010
23. Three little pigs
organisational structure
people resourcing and training
brand risk management
Monday, 9 August 2010
24. Your brand mission, should you
choose to accept it:
You have been given 12 months of free, fully resourced, 6pm
TV news to communicate to your customers
What would you say?
How would you get the information to the reporters?
How would you know of you were doing a good job or not?
How might it look?
How would you keep people watching?
Monday, 9 August 2010
