This document outlines 12 key digital marketing skills for career success, including creating content in different languages, learning WordPress and how to build websites and landing pages, basic HTML and CSS, graphic design using tools like Photoshop and Canva, leveraging video on platforms like YouTube and Facebook, using Google Analytics for data analytics and user behavior analysis, developing a marketing strategy, staying up-to-date on trends, understanding different digital channels like Google Ads and social media ads, advanced email marketing techniques, and using marketing automation for funnels and upsells/downsells.

1. Top 12 Digital Marketing Skills for
a Successful Career
Yogesh Sharma

2. CONTENT
• How to create content?
• Create content either in Hindi or English

3. WORDPRESS
• Learn WordPress
• Learn How To Build WordPress websites?
• Learn How To Build Landing Pages?

4. BASIC HTML & CSS
• Learn Basic HTML & CSS From w3schools.com

5. GRAPHIC DESIGNING
• Learn basic photoshop to design logo, banner,
landing page etc.
• Use Tools Like Canva.com

6. HOW TO LEVERAGE VIDEOS
• Videos are future
• Learn how to create basic videos
• Learn how to release videos on YouTube,
Facebook, Linkedin etc.

7. DATA ANALYTICS
• Learn Google Analytics
• Analyze User Behaviour

8. PASSION & PRACTICE
• Be passionate about digital marketing
• Practice makes men perfect

9. MARKETING STRATEGY
• Build your marketing strategy

10. STAY UPDATED
• Stay updated in the ever changing digital
marketing field
• Learn new skills and stay updated with latest
trends

11. ABILITY TO UNDERSTAND & USE OF
DIFFERENT DIGITAL CHANNELS
• Understand all digital marketing channels
• Such as Google Ads, Facebook Ads, LinkedIn
Ads, Instagram Ads, YouTube Ads

12. EMAIL MARKETING
• Learn advanced email marketing
• Learn how to do inboxing

13. MARKETING AUTOMATION
• Set you funnel and learn how to do upsells
and downsells