Cameleon
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This document discusses the future of shopping and personalization from Cedric Moulin, CEO of Cameleon. In 3 sentences: Cameleon is a Belgian retailer with 2 private shopping locations serving over 580,000 members and generating over 30 million euros annually. Moulin discusses returning to the brand's roots of curated shopping experiences and event-based activities while embracing social media and engaging with the local community in an environmentally responsible way. The document promotes upcoming pop-up events and initiatives focused on young designers and meeting artisans to "give back to the community".
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