The document outlines 10 email marketing trends for improving conversion rates. The three main trends are data-driven marketing, omni-channel marketing, and mobile marketing. Some key trends include using progressive profiling and data quality management to improve customer data, personalizing marketing in real-time, using marketing automation to manage leads, developing an omni-channel strategy, designing emails for mobile first, and creating contextual and customer-centric email content. The document provides details on each trend and examples of how marketers can implement them.