Mobile2win – Mobile Marketing Case Studies on Voice, WAP, APP & SMS. August 2012
Group CompaniesWith a wide gamut of VAS companies under one roof, Mobile2win is a one stop shop for all Mobile Marketing requirements.
Bajaj Finserv• Mobile2win has created a WAP destination for Finserv customers , dealers and agentsto log on to WAP and access their portfolio and make payments.
Mobile Apps for Bajaj FinservOn device portal will sit as a widget on the customers, agents and dealers handset and will allowthem access to data at any given point of time. B2C App (Experia )for Bajaj B2C App for Bajaj Finserv dealers Finserv customers likes Vijay Sales, Croma etc
Bajaj FinservVoice Solution for Bajaj Finserv• Mobile2win powers the IVR platform on voicefor Bajaj Finserv customers•IVR operates in 12 different languages.•Once the users calls the IVR, he needs to gothrough the verification process• Post that his/her loan accounts get linked withtheir portfolio.•Customer can choose the services from thevoice prompt played, including payment. 18002094151• On an average we receive close to 6k calls perday.•During peak season traffic goes upto 10-12Kcalls per day.
The Mobile StoreDeveloped the App store for The Mobile Store•Application Store, for one of India’s largest national chain ofmulti brand & multi services outlets in the organized telecomretail space , The Mobile Store.• The Application would allow its user to download content, payonline using In-App payment gateways, recharge accounts &much more.• Platforms covered : BB, Android & Symbian.
TaxiGuideCreated a Mobile WAP site for TaxiGuide•A mobile WAP site is being designed for TaxiGuide. ThisWAP site enables its user to book cabs from their phone.• The user has an option to select whether he wants tobook a cab for intra city or inter city travel.• A Payment Gateway integrated within the WAP tomake payments.
BoschMobile WAP site for Bosch•Using this WAP Site, a user can go through theentire catalogue of Bosch category wise.• User can punch in details WRT the make of hiscar & go through the various offerings Bosch haswith those regards.
BoschDeveloped a Mobile Application for Bosch• The application is developed across all platformincluding I Pads & Tablets.•This Bosch Application helps its user to locate thenearest Bosch dealer by selecting State & Citydetails.•This App also gives you car maintenance tips &Bosch Product portfolio.• Using this App, the user can also set a reminder forthe next scheduled service date.
TaxsmileDeveloped an app for Taxmile for filingreturns• Taxsmile Application helps its user derive to Taxliabilities by punching in relevant details in thefields mentioned in the App.• The user can also click snaps of the necessarydocuments there are required for tax filing & cansubmit them directly onto the Taxsmileserver using this App.• An App helps its user saves time purely basis its functionality.
Hemisphere Sales IncDeveloped a Mobile App for Hemisphere• Using an app customer post punching his usercredentials it identifies user & showcases himthe apparel catalog based on his customer type.• The user is able to browse the catalog, placeorders, make payments & track his shipment usingthis app.•It one of its kind initiative in the US& Mobile2win is providing end to endsolutions for this project.
CeatMobile and Online Game with Facebook ConnectCreating a mobile game , a replica online game & connecting it on Facebook, thereby creating a 360degree game for CEAT leading along with game promotion.Execution•Mobile game•2D Online game•Facebook Page integration•Facebook Flash Game•WAP Site – Production, Hosting, Maintenance•Game Promotion (WAP Banners)•Viral -Scores from the mobile game & Facebook gets uploaded to Ceat wapsiteResults•There were 5000 downloads within 2 days of the launch of the game.
Suzlon – PALs Initiative on mobileBrief :Suzlon started the initiative called Pure Air Lover’sSociety (PAL) to create awareness about greenrevolution. The objective of the campaign was to drivein registration and with every registration a singleplant will be planted by suzlon.The new initiative was covered across all medium likeTVC, Print ads and Digital.Mobile Execution:• M2W created a mobile site for Suzlon, m.pals.inwhich had PAL manifesto and a section forregistration.• On an average more 3800 registrations happens perday.
Bajaj AllianzDeveloped a Tax Calculator:across allPlatform.•Unlike the traditional methods of generating leads, a mobileapplication was created.• User needs to punch in his basic details like age, gender,mobile number etc• Data gets captured on the back end which can be used aslead generating tool.• Screen flashes with desired result.
Pizza HutCreated a WAP site with Socialmedia connect•As cricket is the religion in this part ofworld, Pizza Hut wanted to capitalize on theworld cup fever.• WAP destination with face book connect iscreated, allowing the users to participateand win free meals every day during thematches once the batsman crosses 99 runs.•To get traffic, banner was run on adnetwork of Mobile2win.
MTROn Pack Promotion for MTR with Voicecall•On the purchase of select MTR products, thecustomer gets a Unique code which is printed on thepack.•The user has to sms MTR<space>Unique Code to58558.•Our mechanism checks for the unique code & incaseits valid, sends out an auto reply to the user.•A Randomizer is then used to select winners•A physical calls are made by agents to informparticipant about their gratification.
Vanish Ringtone on 58558•Vanish Jingle was converted into a ringtone & hosted onto Mobile2win’s server.•A Call For Action (CFA) was heavily promoted through TVC’s & Print Ads where by user had tosms VANISH to 58558 to receive the ringtone for free.•Once an active GPRS user sms VANISH to 58558 a response message was sent with a URL.•On clicking the URL the ringtone was downloaded onto the phone. T•This was a special HOLI offer.
Check it out for yourselfTo download the latest Apps developed by Mobile2win in the recent past, click onto the link below using your mobile handset or tablet : http://portfolio.apps.netbiscuits.com/Dummy.aspx