I beacons 101

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I beacons 101

  1. 1. iBeacons
  2. 2. What is it ? BLE (bluetooth smart based) hardware devices Range : 5-70m Price : U$120 for 3 BLE stack presented by apple as iBeacons
  3. 3. How it works It emits BLE signals like beacons , and BLE devices in proximity can detect the signal. One can do PUSH promotions and content using mobile app
  4. 4. Technology behind it Bluetooth smart <__enter details_> Part of core location framework for Apple iOS UUID Major Number Minor Number
  5. 5. Who uses it ? Retails Museums Airports Indoor positioning
  6. 6. Companies around globe APAC Rainmaker labs (Singapore) Australia Chinese Manufacturers Europe Startups in Germany France Poland America Estimote Urban Airship Fosbury
  7. 7. Whats the future ? Payment (being pushed by Apple and Paypal) Indoor location
  8. 8. Technology comparison iBeacons GPS Micro-location targeting Macro-location targeting Works indoors and underground Cannot receive signals underground Within 150 feet - very accurate GPS signals - precision is mediocre Low cost, low energy Battery draining
  9. 9. Technology comparison iBeacons NFC BLE enabled devices NFC enabled devices Range : 150 feet Range : 4 inches Does in-store marketing + indoor location Only handles transactions Easy to construct Heavy investments for POS systems

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