What is it ?
BLE (bluetooth smart based) hardware
Range : 5-70m
Price : U$120 for 3
BLE stack presented by apple as iBeacons
How it works
It emits BLE signals like beacons , and BLE devices in
proximity can detect the signal.
One can do PUSH promotions and content using
Technology behind it
Bluetooth smart <__enter details_>
Part of core location framework for Apple iOS
Who uses it ?
Companies around globe
Whats the future ?
Payment (being pushed by Apple
Works indoors and underground
Cannot receive signals
Within 150 feet - very accurate
GPS signals - precision is
Low cost, low energy Battery draining
BLE enabled devices NFC enabled devices
Range : 150 feet
Range : 4 inches
Does in-store marketing + indoor
Only handles transactions
Easy to construct
Heavy investments for POS