Pakistan's Leading Smartphone Brand until 2017

1. Q-MOBILE

2. Introduction
 Chinese Smartphone and Cellular Phone vendor
 Launched in 2009 in Karachi
 Owner: Mian Pervez Akhter

3. FEATURES
PROS
 High-end features at low prices.
 Understands the needs and demand of
the consumers.
 Helped increase the number of 3G users
in the Country.
 Has resale Value
 Long-lasting battery life
 Strong brand Name
CONS
 The consumers not moving towards Q-
mobile are doing so due to trust issues.
The organization has a chance to grab
the attention of these customers by
launching more reliable smartphones.
 Fluctuations in battery life.
 Improve Customer Service
 Smuggling and Tax Evasion Scandals
 Gionee declared Bankruptcy at the end
of 2018.

4. Lower and Middle Class
Individuals and Families.
SMS & Social Media
Conscious People
(TARGET MARKET)
Smart Phone &
Cellular Phone'
(PRODUCT)
Urban & Rural
Pakistan
(PLACEMENT
)
Sitcoms,
Dramas,
Newspapers &
product own
website
(PROMOTION)
Customer Care
Center in
different cities
(PHYSICAL
EVIDENCE)
Price will vary
with Product
MARKETING MIX:

5. TARGET MARKET
The brand mainly focuses on the Lower- and middle-class
customers who require high quality but at low costs.
MARKETING STRATEGY
 The Organization follows a rapid penetration (mass) marketing strategy as
it does a large amount of promotional activities to make consumers aware
of its products, but the price of product remains low and affordable.
 Its is currently following the strategy of buying out its competitors and this
seems to be working.

6. The company provides Phones with
high-end features at affordable
prices and this enables it
to cover most of the market share
in Pakistan
COMPETITIVE
EDGE

8. Top 10 Q-Mobile
Models
L3 LITE
CHEAPEST Q-MOBILE
CELLULAR PHONE
PRICE; RS. 1399
NOIR E8
MOST EXPENSIVE Q-MOBILE
PRICE; RS. 27,500

9. L3 Lite
• 1.8” Display
• Dual Sim
• No Camera
• Long Lasting Battery
• Bar Phone
Price; Rs. 1399; $12

10. i8I Pro II
• 5.5” Display
• Dual Sim
• 3G Support
• 8GB built-in
• 1GB RAM
• 5MP Auto-Focus Back Camera
• 5MP Front Camera
Price; Rs. 9700; $84

11. • 2.4” Display
• Dual Sim
• 3000 mAH Battery
• Back Camera
Price; Rs. 1999; $17
PARIS

12. HERO ONE
• 2.4” Display
• Micro Sim
• 1800 mAH Battery
• Smart Camera
Price; Rs. 1950; $17

13. • 2.8” Display
• Dual Sim
• 4200 mAH Battery
• Smart Camera
Price; Rs. 2750; $24
COMMANDO 1

14. PHANTIOM P1 PRO
• 5.7” Display
• 3500 mAH Battery
• 32GB built-in
• 3GB RAM
• 13MP Back Camera
• 8MP Front Camera
Price; Rs. 18,500; $177.49

15. PHANTOM P1
• 5.7” Display
• Dual Sim
• 3500 mAH Battery
• 32GB built-in
• 2GB RAM
• 13MP Back Camera
• 8MP Front Camera
Price; Rs. 16999; $147

16. FIRE
• 5.5” Display
• Dual Sim
• 3000 mAH, Li-ion Battery
• 16GB built-in
• 2GB RAM
• 8MP Auto-focus Back Camera
• 5MP Front Camera
Price; Rs. 12500; $108

17. I5i 2018
• 5.0” Display
• Dual Sim
• 2000 mAH, Li-ion Battery
• 8GB built-in
• 1GB RAM
• 5MP Back Camera
• 5MP Front Camera
Price; Rs. 8899; $77

18. BLUE 5
• 5.0” Display
• Dual Sim
• Li-ion Battery
• 16GB built-in
• 1GB RAM
• 5MP Back Camera
Price; Rs. 8700; $75

19. GOVT.
INFLUENCE ON
MOBILE
PRICES
Mobile Phone
Price
TAX
9th Schedule
Less than $30 Rs. 150
$30 - $100 1470
$100 - $200 1870
$200 - $350 1930
$350 - $500 6000
More than
$500
10300