SAP's Vision and Purpose

How SAP’s Vision
Comes To Life
Enabling Our Customers to Improve the Economy,
our Society, and the Environment through Technology
October 2016

Table of Contents
Letter from Bill McDermott
Improving: the Economy, Society,
and the Environment
Economy
Society
Environment
Making a Difference
2
4
10
17
24
31

2
Letter from
Bill McDermott
SAP’s vision is to help the world run better
and improve people’s lives.
In service to this enduring purpose, we have
committed our people and our products
to address the world’s biggest economic,
environmental, and societal issues. SAP
customers have made significant impact in
areas such as chronic disease prevention,
humanitarian relief, digital government, and
energy efficiency. We are inspired by these
efforts. We also know that much more
work lies ahead.
This publication shows what is possible
when modern innovation is applied to
longstanding global concerns. Mobility,
cloud computing, big data, and the Internet
of Things – all enabled by our once in a
generation SAP HANA architecture – give
us more potential than ever before. A
better, more intelligent world is now within
our grasp. We now have the technology to
deliver economic opportunity for all people
and substantially improve lives.
Let’s come together and tackle the greatest
challenges because they truly are our
biggest opportunities. I warmly welcome
you to this cause.
Bill McDermott
CEO, SAP SE

3
Our vision is to help the world run better and improve
people’s lives. Our solutions help people, businesses,
and institutions achieve economic development, social
progress, and environmental impact.
—Bill

4
Improving: the Economy,
Society, and the Environment
The world today presents us with
opportunities like never before. But
it also poses challenges on a much
larger scale.
The United Nations has defined 17
Sustainable Development Goals (SDGs) to
transform the world’s economy, society, and
environment.These goals are a universal call
to action to end poverty, protect the planet,
and ensure that all people enjoy peace
and prosperity.
We integrate these goals with our own vision
and higher purpose: to help the world run
better and improve people’s lives.They
inspire us to remain focused on doing our
part to solve the most pressing issues facing
the billions of inhabitants on our precious
planet Earth.
As Lise Kingo, Executive Directorof the UN
Global Compact, said,“Businesses today
are expected to be part ofthe solution to our
world’s greatest challenges – from climate
and water crises, to inequality and poverty
[…]. For companies ready to take on the
agenda, the SDGs provide a platform to
show responsibility, pursue opportunity and
innovation, and inspire other businesses to
get on board.”
We believe digital technologies will enable
companies and organizations to tackle some
of the world’s most complex, intractable
problems, such as abolishing poverty, saving
the lives of the more than 6 million children
who don’t live to see their fifth birthdays, and
reducing global CO2
emissions by a third –
to name a few.
SAP’s opportunity is to provide our
customers, partners, and consumers with
the tools they need to have an impact –
whether it’s empowering the poor through
financial services, providing personalized
medicine, building infrastructure, or
combating climate change. In collaboration
with our customers and other organizations,
we are determined to deliver on our higher
purpose of making the world a better, more
sustainable place, ultimately improving the
lives of billions of people.
To learn more and find details from this report, visit www.sap.com/unglobalgoals

5
Adarsh Credit to provide financial
services for 1 million dreams
Empowering...
Trenitalia to reliably move 2 million
passengers every day
ASCO to make a world of difference
in cancer care
Alliander to save energy for the
world, and money for its customers
Buenos Aires to digitize the city to
ensure residents are safe
Tumi to extend its reach to new
markets without physical presence

6
Making a
Difference
SAP brings people,
partnerships, and
technology together
to improve people’s
lives and make the
world a better place.
Society
EnvironmentEconomy

7
Economy
Economic improvement goes beyond
revenue growth. It includes providing
meaningful, purpose-driven work to people
across the world – empowering prosperity
through a living wage, shelter, and nutrition.
Ensuring economic improvements also
means promoting innovation to develop
strong industries and infrastructure, while
building trust by protecting every individual
and organization’s privacy.
Society
Health, education, access to technology,
and public safety are at the core of a
peaceful and just society. They enable
citizen engagement, strong public
institutions, and human progress. When
people are more productive and feel a
sense of belonging, they lead happier,
healthier, and more fulfilling lives.
Environment
Climate change touches everyone and
will impact the lives of future generations.
Whether in rural or urban areas, the need
for water, clean energy, and responsible
development is key to continued
prosperous life on this planet.

8
Economy
Work & Prosperity
The main factor in providing economic
empowerment and ending poverty, hunger,
and exclusion is fairly paid jobs. Creating
30 million jobs every year would eradicate
poverty.* SAP software helps companies
work better to bring economic prosperity
and jobs to people around the world.
Economy
Innovation & Security
Innovation is key to human progress and
economic development.* But in this age of
hyper-connectivity and cloud, security and
privacy are major concerns for people and
companies alike. SAP provides innovative
solutions with world class security
standards to more than 300,000 customers
so they can in turn develop
their respective industries, provide work,
and ensure the mobility of people and
goods, thereby improving people’s
standard of living.
Society
Health & Education
Health and education are essential to well-
being and sustainable development. For
example, since 2000, measles vaccines
have averted nearly 15.6 million deaths.*
SAP technology is at the epicenter of
complex medical issues around prevention,
treatments, and cures for cancer, diabetes,
and other diseases. We are also deeply
committed to empowering the world’s
youth, working adults, differently abled
people and the unemployed with the
right skills they need to thrive in the
digital economy.
We can help the 2.2 billion people
who live on less than $2 a day earn
a decent living*
We can give >2 billion people permanent
access to electricity*
We can save the lives of >6 million
children who today don’t live to see their
fifth birthday*
*United Nations, Sustainable Development Goals – 17 goals to transform our world, www.un.org/sustainabledevelopment/sustainable-development-goals
To learn more and find details from this report, visit www.sap.com/purpose
Together, we can impact...

9
Society
Smart Cities and
Safe Communities
Cities are centers of innovation and culture,
but are facing growing populations and
aging infrastructure. Half of humanity – 3.5
billion people – lives in cities today, and it
will grow to 60% by 2030.* SAP solutions
for the Internet of Things can help manage
and monitor resources so cities can run
more sustainably and help citizens enjoy
happier, safer lives.
Environment
Clean Planet and
Climate Change
We are all affected by climate change.
For example, energy accounts for
approximately 60% of total greenhouse
gas emissions.* Therefore, lowering energy
consumption and producing cleaner
energy are essential to our well-being. SAP
technology is helping our customers make
the world more energy efficient, cleaner,
and greener for future generations.
Environment
Responsible Growth
With the world population growing steadily,
humanity will need to provide water, food,
and shelter to billions of additional people
in the coming years. For example, more
than 80% of waste water resulting from
human activities is discharged into rivers or
seas without any pollution removal.* SAP
solutions help optimize resource utilization
and minimize waste, supporting the
responsible growth practices necessary to
ensure the survival of future generations.
We can improve the lives of the
60% of humanity who will live in
cities by 2030*
We can reduce by 1/3 global CO2
emissions, back to the 1990 level*
We can encourage millions of companies
around the world to adopt sustainable
practices for clean water, resource and
energy consumption*
Together, we can impact...

10
Economy
Economic improvement goes
beyond revenue growth. It
includes providing meaningful,
purpose-driven work to people
across the world – empowering
prosperity through a living wage,
shelter, and nutrition.
Ensuring economic improvements
also means promoting innovation
to develop strong industries and
infrastructure, while building trust
by protecting every individual and
organization’s privacy.

11
Economy | Work & Prosperity
Adarsh Credit: Providing Financial
Services for 1 Million Dreams
Adarsh Credit Co-operative Society, Ltd., grew from a philosophy of
providing high-quality banking services at a lower cost for customers
in rural areas of India.
Adarsh differentiates itself by offering robust services to all its members. The
company uses advanced technology to equip its workforce with the tools they
need to enhance financial inclusion across the entire nation of India.
With the SAP Mobile Platform, Ardash is able to provide banking services to
remote and unbanked areas without depending on Internet connectivity or
IT services. Based on real-time processing of banking transactions, lower
operational costs, and increased advisor productivity, Ardash can now
empower new customers who otherwise would not have had access to basic
financial services.
Impact
1 million Indian citizens
get access to financial
transactions
20% efficiency
gains for 3,000
employees and
100,000 independent
representatives, helping
to increase reach
Solution
SAP Mobile
Platform
SAP Workforce
Performance
Builder
SAP for Banking

12
Impact
Feeding > 3 million
malnourished children
in >46 countries so far
Goal to end
malnourishment
for 220 million
worldwide
Edesia: Harnessing the Power of Peanuts and
Human Determination to Nourish Children
If a child under five does not get the proper nutrition, the mental and physical
deficits can be devastating. Edesia makes power-packed, nutritionally
balanced, ready-to-use food such as Peanut’POW, which feeds malnourished
children all over the world.
SAP funded a project to deploy the SAP Business One application to
incorporate all of Edesia’s business operations and data under one main
umbrella, making the whole production process more efficient and effective.
Quality control, inventory management, and overall cost management
have improved significantly, enabling Edesia to reach even more people
than ever before.
Solution
SAP Business One

13
Moving Business Beyond Bias
Impact
84% of SAP employees
embrace workplace
diversity
25% women in
management by 2017
At SAP we are committed to creating a business
beyond bias, and have made significant
investments in programs and technology to
enable not only our own organization, but
also our customers and partners, to achieve
greater diversity and inclusion for all
underrepresented groups.
By building new capabilities into our SAP
SuccessFactors Human Capital Management
Suite to help identify and eliminate bias in the
workforce, we have been able to implement
numerous initiatives to ensure we are providing
a diverse and inclusive environment. As a global
organization with more than 80,000 employees
representing 150 nationalities, we encourage
different perspectives. Our diversity efforts
focus on gender equality, multi-generational
issues, culture and ethnicity, equality for LGBT
colleagues, and inclusion of those who are
differently abled.
We are proud of our accomplishments in
these areas. We recently became the first
multinational tech company to achieve the
global Economic Dividends for Gender Equality
(EDGE) certification. Our groundbreaking
“Autism At Work” program, which currently
employs over 100 colleagues, has also received
international recognition. At SAP we know that
an inclusive, bias-free culture inspires greater
innovation, helps us better serve our customers,
fosters employee engagement, and makes SAP
a more attractive workplace.

14
Impact
Reliable, sustainable,
and safe mobility for 2
million passengers
per day
8-10% reduction
in annual
maintenance cost
Economy | Innovation & Security
Trenitalia: Reliably Moving
2 Million Passengers per Day
As part of the Italian Railway Network, Trenitalia operates a fleet of nearly
30,000 locomotives, electric and light trains, coaches, and freight cars, and
runs over 8,000 trains each day.
Trenitalia sought an innovative way to prevent failures and maintenance
downtime by optimizing equipment lifecycles and resource usage, while also
reducing cost.
Using dynamic maintenance management from SAP connected through
Internet of Things technology, real-time insights from sensors are transforming
how Trenitalia manages its assets by adding more predictive capabilities to
traditional, planned or reactive models.
In this way, Trenitalia ensures reliable, sustainable and safe mobility for 2
million passengers every day and 80 million tons of freight per year.
Solution
SAP Predictive
Maintenance and
Service
Predictive analytics
on SAP HANA

15
Impact
Ensure replenishment
for 10,000 stores in 26
countries
20% reduction of
processes in inventory
management
Lidl: Ensuring Smooth Operations in
10,000 Grocery Stores Every Day
For over 40 years, Lidl, the German grocery chain with stores in 26 countries,
has continuously expanded its business globally – providing value to its
customers by selling top-quality products at low prices.
This success is fueled by optimized and automated core merchandising,
logistics, and in-store processes.
Today, Lidl can rely on a real-time view of its current store operations
performance with strong analytics of its point of sales data. By systematically
analyzing data, the grocer’s staff can better understand and react to
customer behavior, while optimizing productivity and avoiding waste. Lidl has
transformed its business, to agile, integrated, real-time retailing to meet their
customers’ expectations and drive future growth.
Solution
SAP Retail on
SAP HANA
SAP Customer
Activity Repository

16
Impact
Trying to make a
difference for 30 million
people who work under
forced labor conditions
26 million consumers
registered on the “Made
In A Free World” platform
request transparency
on the social product
footprint
Disrupting Slavery and
Combatting Human Trafficking
Slavery was abolished centuries ago. Yet human
trafficking continues around the world. There are
an estimated 20 to 30 million forced laborers
in global supply chains today – from conflict
minerals in Congo, to fishing in Thailand, to
migrant workers in the United States and
North America.
SAP Ariba and Made in a Free World are
working closely together to help businesses
gain deeper insights from their suppliers – and
from the suppliers’ suppliers – to detect and
eradicate forced and child labor from the global
supply chain.
In this way, procurement organizations worldwide
will have greater power to track raw materials
that go into their products, and identify potential
risks based on location or other factors. In
addition to activism, greater transparency
enables a collaborative effort to improve business
practices, fight forced labor and create economic
prosperity for almost 30 million people, many of
them children.

17
Society
Health, education, access
to technology, and public safety
are at the core of a peaceful and
just society. They enable citizen
engagement, strong public
institutions, and human progress.
When people are more productive
and feel a sense of belonging, they
lead happier, healthier, and more
fulfilling lives.

18
Impact
Improving the lives of >
14 million people in the
U.S. who live with cancer
850,000 electronic
patient health records
can now be analyzed in
real time
Society | Health & Education
ASCO: Making a World of
Difference in Cancer Care
The American Society of Clinical Oncology (ASCO) is the world’s leading
professional organization for physicians and oncology professionals caring
for people with cancer. Founded in 1964, ASCO has grown to over 40,000
members, with $5 billion in annual funding.
Every year, 14 million people in the U.S. are diagnosed with cancer. To give
each one the best options and outcomes, doctors need to know what worked
before and the latest results from clinical trials. As there are thousands of trials
in progress, and millions of previous patients, the challenge is how to provide
cancer patients with personalized care informed by the data of nearly every
patient treated before them.
ASCO is using big data and innovating on the SAP HANA platform for
CancerLinQ, which analyzes 850,000 electronic patient health records to
determine which treatments are likely to work best for each individual.
Solution
SAP HANA
Platform

19
Impact
24x7 monitoring for
patients with type II
diabetes
Pre-diabetic people
can reverse symptoms
and lead a normal,
healthy life
Roche: Stopping Diabetes in
its Tracks with Connected Care
Roche has been committed to improving lives since the company was founded
in 1896 in Basel, Switzerland.
350 million people worldwide suffer from diabetes. There is an emerging global
epidemic of diabetes that can be traced back to rapid increases in overweight,
including obesity and physical inactivity. But diabetes is not inevitable.
Roche Diagnostics uses SAP Connected Health software on SAP HANA Cloud
Platform and a mobile app designed by SAP to support its personalized
preventative care solution for diabetics. Doctors can follow their patients’
progress in real time via a dashboard on their tablets or computers. All the data
is securely gathered, stored, and processed – giving the doctor and patient
access to immediate information and feedback. If indicators and parameters
change, the health expert receives an alert. They can then send messages or
set new goals for the patient.
Solution
SAP Connected
Health
SAP HANA Cloud
Platform

20
Our sustainable futures depend on educated
workers who can support government
agencies, private-sector businesses, and other
organizations that fuel the global economy.
To build an educated workforce, people
of all ages must be provided with the opportunity
to learn.
The almost global availability of broadband Internet
access means massive open online courses
(MOOCs) can provide an immersive and detailed
learning experience to thousands of children and
others in rural regions who previously had little or
no schooling options.
Through openSAP, our innovative learning
platform, more than 1.5 million enrolled students
in 185 countries have access to more than 90
free-of-charge MOOCs delivering state of the art
technology, programming, and digitization skills.
Beyond technical skills, students can also take
classes like basic language skills for refugees
or entrepreneurship. These highly interactive
courses provide the skills needed to take
advantage of better employment opportunities,
especially for enrolled learners who successfully
pass the course exams and receive an official
certificate.
Impact
More than 1.5 million
registered students in
185 countries watched
and completed 10 million
videos and online tests
98% student
satisfaction rateon the
social product footprint
Education is Key to Prosperity
To learn more, visit open.sap.com

21
Impact
Better quality of life and
reduced commuting time
for 1 million + drivers
(private and public)
Real-time travel
recommendation used by
800,000 citizens using
the app
Society | Smart Cities & Safe Communities
City of Nanjing: Ensuring Smooth
Traffic Flow for 1 Million Cars
Nanjing is one of China’s top cities with a population of just over 8 million and
continuously growing.The overall traffic volume is immense with an estimated 10
thousand taxicabs, 7 thousand buses, and 1 million private cars running throughout
the city road network.
Together with SAP, the city of Nanjing developed Smart Traffic, a next-generation
solution that uses sensors and RFID chips to generate continuous data about the
status of transportation systems across the city.The city makes use of the SAP
HANA platform and the Internet of Things to analyze traffic movement patterns in
real time. In total, over 20 billion sensor data are generated annually in the city –
combined with other data such as travel behavior of individuals, fare prices, road
conditions, or area accessibility.
Advanced analytical algorithms help the city make sense of these data.All
information flows into one digital map that gives a detailed view of current city
traffic, as well as the ability to predict and provide planning recommendations.expert
receives an alert.They can then send messages or set new goals for the patient.
Solution
SAP HANA
SAP Smart Traffic
Solution

22
Impact
Improving the safety
of 3 million residents
inBuenos Aires
3,000 city employee
have immediate access
to information, allowing
them to be proactive in
preventing floods
City of Buenos Aires: Digitizing the
City to Ensure Residents are Safe
The city of Buenos Aires is plagued by torrential seasonal rains, causing
flash floods that take lives and damage property. If maintenance crews knew
when and where to clear drains, these problems could be mitigated. The city
met the challenge by establishing an effective early warning system against
annual flooding.
The city of Buenos Aires uses a mobile application from SAP to help street
inspectors enter and process data about city maintenance and permits.
Sensors have been installed in 30,000 storm drains to measure water levels,
direction, and speed.
The ability to analyze weather data on SAP HANA provides workers with real-
time reports on areas needing immediate support. With access to dashboards
to analyze and keep track of work orders, maintenance crews have real-time
data at their fingertips to clear drains and prevent floods.
Solution
SAP HANA
SAP Mobile
Platform

23
Impact
9,000 volunteers
teaching German to
refugees
10,000 youth taught
programming skills in
Middle East refugee camps
90 graduated in computer
engineering (entry level)
100 internships at SAP
Providing Humanitarian Aid
to Refugees in Germany
Addressing the global refugee crisis requires
the involvement of politicians, citizens, and
companies. Financial assistance, inclusive
educational measures, and appropriate IT
solutions can all play an important role. At SAP
we are committed to impact all three areas.
In addition to financial support, SAP has launched
a free award-winning massive open online course
that enables volunteers to help refugees learn
basic German for everyday use.
In close cooperation with UNHCR, SAP organizes
coding workshops in refugee camps in Jordan,
Lebanon, Turkey, and Egypt. These “Refugee
Code Weeks” aim to provide basic programming
skills to 10,000 kids and youth. Coding “Boot
Camps” are offered to the top-talented students
with the goal of graduating entry-level computer
engineers ready for international hiring. Almost
100 refugees with technical knowledge have
participated in a six-month internship, with the
opportunity to apply for permanent positions
at SAP.
In addition, through our social media platform,
SAP JAM, we are helping local municipalities and
aid organizations connect and collaborate easily.

24
Environment
Climate change touches everyone
and will impact the lives of future
generations. Whether in rural or
urban areas, the need for water,
clean energy, and responsible
development is key to continued
prosperous life on this planet.

25
Impact
Improved service to
3.5 million Dutch
energy customers,
reducing bills
by up to 20%
Cut time to identify
gas pipes needing
replacement from 3
hours to 3 seconds, and
load forecasting time
from 10 weeks
to 3 days
Environment | Clean Planet & Climate Change
Alliander: Saving Energy for the
World and Money for its Customers
Energy needs are drastically changing, and energy suppliers and
distributors have to keep up. For over 100 years Alliander has served gas
and electricity customers in the Netherlands. It understood that it needed to
invest heavily in IT to meet its customers’ requirements and keep the country
green and sustainable.
Using the SAP HANA platform, Alliander gathers and analyzes massive
amounts of data to better maintain assets, optimize its grid, and help its
3.5 million customers save on their gas and electricity bills.
Alliander is now able to monitor its network at five-minute intervals and
forecast demand based on many variables, including demographic growth,
seasonality, consumption forecasts, and specific events. As a result, Alliander
can minimize the risk of power cuts. And, using SAP analytics, the company
has also been able to quickly identify gas pipes that need replacing most
urgently, improving safety for all.
Solution
SAP HANA Cloud
Platform
Big Data
and Analytics

26
Impact
Improving the lives of
574 indigenous
riverside communities
Helping protect nearly
11 million hectares of
the Amazon rainforest
generating oxygen for
the world
Fundação Amazonas Sustentável: Helping the
Amazon’s River People Protect the Rainforest
The Amazon rainforest is the largest, most diverse bio-system on our planet.
It supplies a significant proportion of the world’s natural resources, including
20% of the planet’s oxygen. But deforestation is threatening the Amazon’s role
as the “lungs of the world,” as well as the supply of many things we take for
granted, such as medicines, plants, chocolate, and nuts.
Fundação Amazonas Sustentável (FAS) was set up to help the people who live
along the Amazon’s riverbanks.
In 2015, SAP donated SAP BusinessObjects Lumira to provide real-time data
visualizations of FAS’s programs. FAS can now provide a snapshot of vital
data to the communities it serves, better budget resources, and prioritize
investments, creating more efficient and effective programs for the 40,000
people it supports.
Solution
SAP
BusinessObjects
Lumira

Impact
CO2
emissions back to the
2000 levels by 2020
€346M in cumulative
savings achieved through
carbon reduction
measures since 2008
100% Renewable Energy
in SAP’s Data Centers and
own Facilities
€3 million invested in the
Livelihoods Carbon Fund
Applying Technology and
Ideas to Protect the Planet
To combat the damages caused by climate
change, SAP is using digitization to help our
customers increase their overall resource
productivity and transform their businesses
to reduce carbon outputs. Striving to lead by
example, we have created a goal to reduce our
greenhouse gas emissions back to the levels
of 2000 by 2020.
At SAP we are working to reduce CO2
emissions
through three primary approaches: increasing
operational efficiency combined with innovative
approaches to the way we do things, purchasing
high-quality renewable electricity certificates, and
investing in high-quality carbon credits. We have
also tied our business strategy of shifting to the
cloud to our environmental strategy, creating a
completely “green cloud” by purchasing
100% renewable electricity certificates. All
compensation by CO2
offsets is focused on
projects that improve the environment and at the
same time the livelihoods of rural communities.

28
Impact
Entered 19 new markets
and expanded its
European revenues from
zero to US$4 million
in 12 months without
significant investments
Launched online
presence in new country
in 2 or 3 weeks instead
of 6 months
Environment | Responsible Growth
Tumi: Extending to New Markets
Without a Physical Presence
Tumi is a premier luggage company with 150 stores in North America. Based in
the USA, it was looking to expand into new markets in Europe and elsewhere to
fuel its growth.
Using SAP Hybris Commerce, Tumi has been able to expand its retail presence
to 21 countries across the globe in less than two years in a responsible way.
This enabled Tumi to increase its revenues in Europe from zero to US$4 million
in one year without having to open any physical shops. And, since many of its
customers are travelers, the solutions enabled Tumi to have a single view of
each customer, whether they shop online or in a store.
Solution
SAP Hybris

29
Impact
Moved to 100%
paperless processes
Reduced purchase order
processing time by 88%
from ~3 hours to less
than 20 minutes
PTT ICT Solutions: Improving Customer
Service, Eliminating Errors, and Saving Trees
PTT ICT Solutions had a paper problem. Even though it was one of Thailand’s
leading IT and communications services companies with 25,000 employees, it
relied on manual processes to receive and acknowledge purchase orders.
As a result, orders were often lost or difficult to track when key personnel were
absent. The team at PTT decided to join the SAP Ariba Network, which helped
them eliminate lost POs, reduce manual processes, and enable staff to follow
standardized procedures when responding to customers’ orders.
By using the Ariba Network PTT was able to deliver quicker service to its
customers, introduce more reliable and effective sales and marketing
processes, and provide more accuracy with fewer resources.
Solution
SAP Ariba

30
Impact
Improve one billion lives
in Asia Pacific and Japan
by 2020
€800,000 donated
and over 12,000 hours
of SAP employee time
volunteered
Crowdsourced Innovation to Improve One Billion
Lives (1BLives) in Asia Pacific and Japan by 2020
Asia is on the rise economically, socially, and
digitally, but there are still many development
gaps that can be addressed through the innovative
use of technology. The 1BLives initiative seeks to
unlock our innovation and talent by using SAP
technology for social good. Working with local
partners, we identified innovative programs aiming
to address gaps in education, health, and disaster
management. We invested over 12,000 hours of
SAP employee time and donated €800,000 to
source and select impactful projects. The
selected projects, all exploiting the power of
SAP HANA, included:
• My Seismic Safety (Japan) – Collaborating
with Hakusan Corporation (seismometer
manufacturer) to transform smartphones
into seismometers and analyze the impact of
earthquakes on the stability of buildings to help
with disaster preparedness
• Medical Assistance Made Responsive and Simple
(Philippines) – Working with Philippines Charity
Sweepstakes Office (PCSO) to digitize manual
processes, enabling PCSO to save more than
100,000 employee hours and help more Filipinos
• Cancer Research (India) – Helping the Ramesh
Nimmagadda Cancer Foundation (RNCF)
develop an open data platform to collect
information and provide predictive analytics to
speed up cancer diagnosis for Indian patients

31
Empowering our
customers to
improve the economy,
the environment,
and society through
technology
Society
EnvironmentEconomy
Adarsh Credit
Edesia
Trenitalia
Lidl
ASCO
Roche
City of Nanjing
City of Buenos Aires
Alliander
Fundação Amazonas
Sustentável
Tumi
PTT ICT Solutions
Making a
Difference

These examples illuminate the
possibilities when people are united
by a compelling vision and enabled with
cutting edge technology innovation. They
are also only the beginning of what we can
do together to help the world run better
and improve people’s lives.
Digital disruption has led some to question
what kind of world we will leave for the
generations that follow. We hold the
optimistic view that business is a force
for positive change that can lift people up.
The fight for inclusion, opportunity and
sustainability can unify all sectors of the
modern economy – public, private and
not-for- profit. Technology and data can
unlock answers to the questions we
collectively face.
To all of you: please be our partner in this
journey. Our goal is to bring together the
forces of purpose-driven leadership so we
can find new ways to solve the world’s most
pressing challenges. To share information
about your own initiatives or to join this
initiative, visit www.sap.com/purpose.

SAP's Vision and Purpose

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