1. E D U C AT I O N
Marquette University
Milwaukee, WI
Bachelor of Arts
Corporate Communication
May 2013
S K I L L S / E X P E R T I S E
• Versatile writing style in the areas of:
journalistic,digital,and web
• Digital marketingexpertise forcontent
generation, engagement and social
mediaplanning
• Website management
• Proficient using Microsoft Office
programs, SharePoint, Outlook,
InterAction, Salesforce, WordPress,
CisionPointPRSoftware
• Projectmanagementskills
• Quick learner to grasping industry
knowledgeandsoftwareapplications
EK
Kelly_ericka@yahoo.com
linked.in/in/erickalkelly
414-336-6712
Milwaukee, WI
P R O F I L E
I’m a well-rounded marketing enthusiast adept in strategic development, tactical
planning and creative ideation, producing value-driven client results. I thrive in
dynamic environments while overseeing multiple projects, building client
relations, and executing various marketing programs across multiple channels.
P R O F E S S I O N A L E X P E R I E N C E
HONEYWELL LIFE CARE SOLUTIONS Brookfield, WI
Commercial Marketing Associate| Aug 2015 – Dec 2015
• Contributed to the strategic marketing planning process under the direction of leadership to
define business objectives and maximize market growth
• Created email campaigns for product promotions, webinars and tradeshows increasing Q4
engagement rates by 15%
• Co-managed social media presence: Twitter, LinkedIn, Google+ to drive industry thought leadership
and brand recognition
• Produced sales enablement tools including marketing collateral, presentations and digital assets to
improve sales effectiveness
• Managed tradeshow planning for regional and national shows completing pre-show and post-show
tasks for territory managers
• Developed Microsite’s strategy, content and messaging for the largest annual tradeshow attended
by Honeywell International
CREATIVE MARKETING RESOURCES, INC. Milwaukee, WI
Account Manager| Sep 2014 – Jan 2015
• Garnered regional media coverage for seasonal campaigns
• Developed media relations assets including: statewide media lists, key messages, talking points
pitch letters and press releases
• Assisted with multiple MARCOM plans addressing objectives, strategic recommendations and market
research
• Maintained relationships with media partners (TV, radio, publications) to expand news stories
placement in other markets
KOHL’S CORPORATION Menomonee Falls, WI
E-commerce Merchandising Specialist | May 2014 – Aug 2014
• Uploaded new online assortments for multiple retail department teams using product
management software
• Analyzed vendors’ buy plans for efficient processing of product catalog information
ROBERT W. BAIRD & CO. Milwaukee, WI
Conferences & Institutional Equities Sales – Events Coordinator | Dec 2013 – Feb 2014
• Organized regional conferences, investor field trips and conference calls by scheduling, itinerary
planning, travel accommodations and budget expense reporting
• Performed website and database maintenance of new and archived event details
PWM Transition Team – Account Assistant | June 2013 – Sep 2014
• Processed new client account services and financial activity for Baird PWM branches using industry
software: LiquidOffice & BETA
• Prepared official client packets including: mass mailings, recruit sourcing letters and marketing
materials
Compliance Sales Practice Intern | Aug 2011 – May 2013
• Drafted department memos highlighting policy changes, procedures and structural improvements
• Managed multiple compliance oversight processes for scheduled annuity business performance
reports of all Baird PWM branches
INTERNSHIPS Milwaukee, WI
MARQUETTE UNIVERSITY, Communications Intern | Jan 2010 – Jan 2011
CITY HALL MILWAUKEE, Public Relations Intern | June 2010 – Aug 2010
DANCECIRCUS, Social Media Volunteer | Sep 2011 – Dec 2011
ERICKA L KELLY
MARKETING PROFESSIONAL