A horror film called "Isadora" tells the story of a young girl hanged in the woods centuries ago for witchcraft who now haunts the area. When five modern teenagers go camping in the woods, Isadora tries to kill them one by one out of revenge. The film will be shot in Reigate Park woods and focus on the teenagers encountering the vengeful spiritual presence. The target audience is teens and young adults interested in horror movies.

1. PITCH

2. Narrative
The narrative of our film is based around a
young girl who haunts an isolated abandoned
woods after being accused of witchcraft in
previous years and hung from a tree there by
people of that era. When five teenagers go on a
camping trip in these woods hundreds of years
later the young girl tries to kill them of one by
one through out the film in an act of revenge for
being murdered.

3. Title
The title at the moment is ‘Isadora’. This is the
name of the girl who haunts the woods. We
want a name that is unusual and slightly old
fashioned so that is conveys the sinister theme
to the audience.

4. Setting/Location
We will be using Reigate park woods as our
filming location. This is where all of the filming
will take place.

5. Key Characters
• Isadora: A girl who was hung in the woods after being accused of
witchcraft; haunts the woods and murders anyone who is found
there. Isadora resembles characteristics of the ‘Annabelle’ doll.
• The 5 teenagers: Five teenagers go camping in the woods and
play hide and seek. All of these characters come into contact
with Isadora at some point in the film. Stereotypically there
would be 3 male 2 female.

6. Target Audience
Our main target audience will be young adults aged
from 15-24, we have decided that it will be for both
male and female as from results both our fairly
interested in this genre.
After researching films similar
to our own horror film we
collected results showing that
the target audience was mostly
made up of an age range of 15-
24.

7. Brand Identity
Our brand identity consists of a toxic yellow, old
fashioned font; this will be recognisable to our
audience.
Other visual branding elements are Isadora’s
white eyes and plaits along with a noose and
ripped teddy bear.
These visual elements will be consistently used
over our three products in order to create a
distinctive brand identity.

8. Isadora
Brand Identity

9. Real Media Text
These are some of the real media texts we
looked at for ideas and inspiration as we believe
they all come for the same genre and consist of
similar themes and concepts.

10. Real Media Texts

11. Isado
MOOD
BOARD

12. Film in one sentence/ Key Plot/ Themes
• A horror
A horror film based in present time
involving teenagers on a camping trip
disturbing a spiritual presence that
haunts the woods.
- Themes include: investigation,
murder, spiritual presence, revenge.

13. Feedback Questions
What do you think of the title of the film?
Is this a film you would go and watch?
Is the narrative strong?
Are there any suggestions or alterations you
would make?