2. The film poster of 'I am legend' is used to tease the audience into wanting to see
the film. This links to the theory of Blumer and Katz where the audience can
escape from reality as he is the last man alive and there are zombies. At the top of
the page is the star vehicles name 'Will Smith' which entices the target audience to
come and see the film because they may have liked previous films that he stars in.
The typography of his name is written in a sans serif simple style adopting white on
a black background. This makes it easier for the audience to read as the bold white
writing stands out. The star vehicles name is bigger than the title of the film. This
suggests that the production company values Will Smith more than their actual
film.
"The last man on earth is not alone". These words connote fear and shapes the
mood and tone of the film. It also sets the narrative of the film by insinuating that
there may be heroes and villains present in this story. The title of 'I am legend' is
near the bottom of the page, which sticks to common conventions. The title is in a
bold simple style text, which makes it easy for the audience to read. The word
Legend is prominent making it stand out the most. The title is in a yellow/gold
colour which connotes victory, it is also a unisex colour so it can represent both
genders. The star vehicle is stood just above the title which connotes to the reader
that he is the legend.
The darkness around the image connotes that the star vehicle is isolated/alone
which relates to the film. The colour of the sky on the poster makes the audience
uncertain on if it is dawn or dusk. Will could represent this as he has a gun in his
hand which means possible action scene and protection . In the background of the
image is a broken bridge which could represent chaos and leaves enigma codes for
the audience as to why it is broken.
At the bottom of the poster there are credits and production logos. This tells the
reader who were involved of the creating of the film. This could lead the audience
to research the production company and other films they have created
3. The teaser trailer
A full third
The second trailer
Online The movie’s official website
Gaming, the first is the I Am Legend Survival Game. An execution within
the virtual world of Second Life
