IS20G9 Attendees Presentations

1. Your VDP is a
BAD WALKAROUND
Ryan Leslie
VP, CarStory Strategic Partnerships
rleslie@vast.com
@jrleslie

2. The NOW Economy
A play on the term new economy, the "now
economy" is so named to reflect that the customer
now controls the marketplace, not business.
As the theory goes, if the customer wants it
now, they can have it now because of the
Internet.

4. The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I
rleslie@vast.com I @jrleslie

5. The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I
rleslie@vast.com I @jrleslie

7. The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I
rleslie@vast.com I @jrleslie

8. The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I
rleslie@vast.com I @jrleslie

9. The NOW Economy
A play on the term new economy, the "now
economy" is so named to reflect that the
customer now controls the
marketplace, not business.
As the theory goes, if the customer wants it now,
they can have it now because of the Internet.

10. Control
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I
rleslie@vast.com I @jrleslie

11. The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I
rleslie@vast.com I @jrleslie

12. The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I
rleslie@vast.com I @jrleslie

13. The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I
rleslie@vast.com I @jrleslie

14. The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I
rleslie@vast.com I @jrleslie
Quit Researching
BUY SOMETHING

15. The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I
rleslie@vast.com I @jrleslie

16. The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I
rleslie@vast.com I @jrleslie

17. Summary:
No Choice < Some Choice > Unlimited
Choice
Too Much Choice
Causes:
-Analysis Paralysis
-Fear of making the wrong choice

19. The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I
rleslie@vast.com I @jrleslie

20. The NOW Economy
Ryan Leslie I CarStory I VP, CarStory Strategic Partnerships I
rleslie@vast.com I @jrleslie

21. Your VDP is a BAD Walkaround

22. The Solution: A dynamic analytically driven merchandising tool that sits inline on
your SRP & VDP,
and it is completely FREE!
The Problems
Too much research!
Too much choice!
Too little merchandising!

23. The Solution: A dynamic analytically driven merchandising tool that sits inline on
your SRP & VDP,
and it is completely FREE!

24. 20m+
VINS
per day
Inventory
Providers
De-dupe
and
normalize
to 7m
VINS
6k+ sites
& 32m
consumer
searches
Network
SUPPLY DATA DEMAND DATA

25. UNIQUE MERCHANDISING
ANALYTICS
SEARCH
DEMAND
SUPPLY

26. Stats:
• 500 Attributes Analyzed for each report
• 500,000 Market Reports are viewed each day
We Power:
• 6,000+ Dealer Websites
• AOL, Car & Driver, AutoCheck, JD POWER, Everycarlisted.com
Our Partners:
• OEMs: VW, Hyundai, FordDirect,
• Notable Dealers and Groups: GROUP1, Ken Garff,
NYAUTOGIANT (50% of the top 10 Groups)
• Website Providers: DealerON… (and all the other ones too)
Our Pricing:
• FREE: No Gotchas, Contracts, or Commitments

27. Merchandising with
regionalized analytics
begins on the SRP

28. Inline - No leaks; No weird CX
Built for Mobile - Fully Responsive
Optimized - Load Speed; CX
Satisfying – Keep the shopper onsite

29. Inline Market Reports based
on regionalized analytics

30. © 2016 Vast – Confidential & Proprietary

31. © 2016 Vast – Confidential & Proprietary

33. Agenda
When an alternative is chosen, KPI’s improve
across every meaningful category

35. © 2016 Vast – Confidential & Proprietary
14%
16%
10%
60%
27%
Increase in lead
conversion on
VDPs
Decrease in
overall bounce
rate
Increase in time
on page
Increase in lead
conversion
Checkered Flag VW
Increase in lead
conversion
Checkered Flag VW CPO
*Results show the impact of CarStory Market Reports across (6) Checkered Flag store
websites comparing 60 days prior to 60 days after integration.
New StatsThe Results

37. Multi-Tool
• Lead Response
• Off-Make Walk-Arounds
• Self-Guided Discovery

39. Questions?
Ryan Leslie
VP, CarStory Strategic Partnerships
rleslie@vast.com
@jrleslie