This document discusses how dealers and consumers differ in their approaches to vehicle pricing and trade-in values. It introduces DealerCue as a system that bridges this gap by integrating third-party data and market insights. Specific products are highlighted, including VinCue for appraisals, RevCue for websites and inventory, and AdCue for targeted digital ads. Customer testimonials praise the responsiveness and results from using DealerCue's tools. The company's growth, finances, team, and opportunities are overviewed, with a focus on continued product innovation.

1. VIEW YOUR
MARKET
THROUGH THE
LENS OF THE
CUSTOMER.

2. EFFECTIVELY CLOSING
THE TRADE-IN VALUE
GAP
The rise in third-party, consumer-friendly websites for pricing and
appraisal have widened the gap between dealers and consumers in
regard to pricing and trade-in values.
DealerCue bridges the gap for dealers and consumers with a system
for appraisal and acquisition that integrates trusted third parties and
market-driven data.
DEALERS TRUST
● OTHER DEALERS & THEIR OWN
EXPERIENCE
● NADA PRICING GUIDES, KBB,
BLACKBOOK, MANNHEIM DATA
CONSUMERS TRUST
● FAMILY & FRIENDS
● THIRD-PARTY SOURCES (i.e.,
AUTOTRADER, CRAIGSLIST,
TRUECAR, ETC.)

3. ● The Demand for something better and more cost
effective.
● Limited innovation with Market Pricing space for last 15
years.
● Small to mid-size automotive dealers cannot afford
similar software.
● They need these tools to remain competitive.
● VinCue is an affordable solution for every dealer.
● Full suite of products, VinCue, RevCue, BidCue, AdCue.
● AdCue - VIN-Specific Marketing Platform to complete the
circle (industry first).
THE
OPPORTUNITY

4. 4
WE HAVE
TRACTION
MONTHLY
REOCCURING
REVENUE
NUMBER OF
CLIENTS
Dec. 2017 Dec. 2018 % Increase
88 165 187%
$29K $75K 258%

5. 5
WE HAVE
RESULTS
RANDY CURNOW BUICK GMC | 2017
● 101% Volume Increase from 2015 to 2016 [555 to 1113]
● 37% Volume Increase from 2016 to 2017 [1113 to 1523]
● Total Gross Up 172%
● Per Copy Up 36%
● Customer Trade-Ins Up 34%

6. WE ARE NATIONAL
WE ARE NATIONWIDE

7. OUR CLIENTS ARE SUCCESSFUL
"DealerCue delivers the information and
insights I need to fully understand what's
happening in my market. Knowing what
my competitors are buying and selling
uncovers opportunities I might otherwise
miss. DealerCue is always improving
and innovating and they are consistently
responsive to my needs as a customer. I
would encourage you to give them the
opportunity to show you what they can
do.”
RYAN MATT, OWNER & DEALER
PRINCIPAL, MATT FORD
"VinCue is essential to my recipe for success! The in-depth appraisal tool is
excellent. The product features make developing a successful market strategy
simple. And I love the ease of use of the VinCue mobile app! Everyone on
Team DealerCue is awesome...they are very responsive to me as a customer
and I value our partnership.”
CODY REICH, OWNER & METRO MOTORS KC
"DealerCue has been nothing short of helpful and convenient for our growing
operation. Nicki is always eager and quick to assist when we need her. You
can tell they are passionate about what they do! Thanks, DealerCue!"
MICHAEL JAMES, SALES MANAGER, AUTO1

8. OUR FOCUS TO
DATE

9. • Roughly 50% of expenses dedicated to product
development
• VinCue continues to evolve and improve
• BidCue from concept to release in 180 days
• RevCue launched May 2017
• AdCue launched September 2018
THE PRODUCT COMES
FIRST

10. SALES
• 6 Inside Sales Agents
• 30% Demo Closing Ratio
• 30 Organic Leads per Month
• 60% Lead Closing Ratio
ACQUISITION CHANNELS
• Referral Network – 20 Groups
• Website traffic increased 300%
last 6 months
• Client referrals trending up last 60
days
WE KNOW WHAT WORKS, WE JUST NEED MORE OF IT.
ORGANIC GROWTH MARKETING
• Trade Shows
• Industry Expert Presentation
• Social Media Engagement and
Content Marketing
• SEO/SEM Strategy

11. $250,000
11% of Company
Randy Curnow Auto Group Majority
TOTAL CAPITAL RAISED
$400,000
Employees and Current Shareholders
OCTOBER 2016 OCTOBER 2017
$500,000 - 9% Equity Stake
Matt Watson Founder of VinSolutions
CURRENT FINANCIALS
$190,000 in Cash Available
$110,000 Monthly Burn
$89,000 MRR
MAY 2015

12. WHERE WE’RE
GOING

13. Christopher Hoke
CEO and Co-Founder
Chief Architect of DealerCue Software
Adam Tobias
COO and Co-Founder
The Car Guy
The Right Mix of Automotive and
Software Development Experience
Chris has more than 30 years experience as a
developer, with more than one third in the
automotive industry. (He was capturing the
princess before it was cool.)
Adam has more than 20 years experience in the
car business, from vehicle sales to dealership
management. His first job was working at his
Dad’s dealership when he was 16, where he
snagged his first car, a Mitsubishi Eclipse.

14. CURRENTLY
RELEASED
PRODUCTS
GENERATING
REVENUE
Vehicle Appraisal and Pricing
Released July 2015
Websites & Inventory Management
Released May 2017
adcueProgrammatic Vin Specific Display Ads
Released September 2018

15. OPPORTUNITY
PROVEN MARKET
vAuto has proven that auto dealers will
spend on market pricing and inventory
data.
POSITIVE RESULTS
Our current client base has proven that
our solution will work and can compete
with vAuto.
ROBUST CATEGORY
$13.4 Trillion spent on Marketing in 2016 and
Auto Dealers spend on average $400/vehicle
sold on marketing.
RECESSION RESISTANT
Retail Vehicles expected to slow, dealers
will be cutting costs, but wont want to lose
functionality.

16. OPPORTUNITY
$-
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
VinCue RevCue AdCue
Future
Need Opps
Current

17. FINANCIALS AND
PROJECTIONS
AVAILABLE UPON
REQUEST