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Calling Brand Ambassadors: Let's Get Social
The document provides guidance for brands on using social media effectively. It emphasizes that people are talking about brands online even if brands aren't participating. It encourages brands to steer conversations by helping buyers navigate their journeys and to use social media to build their brand up rather than tear others down. The document also stresses that brands are no longer the loudest voice and that good judgment is needed when using social media. It provides tips for complying with social media policies, defining your niche, selecting platforms, finding support from others, and getting started with social media.
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Calling Brand Ambassadors: Let's Get Social
- 1. Calling Brand Ambassadors: Let’sGet Social “You are what you share.” ~ @LeadbeaterCh Shelly Lucas @pisarose
- 2. Brands before socialmedia This is who we are, what we do, what we know, and what we sell… Surveys Focus groups Net Promoter Scores Customer service Sales interactions Product reviews
- 3. Brands in asocial world People are talking about you….
- 4. Brands: no longerthe loudest voice ar e ers oth … nd A ing ten lis …even if you aren’t.
- 5. Brands’ social challenge “Controllingthe conversation is like forcing a date to go well.” ~ @chrisbrogan
- 6. We can steerthe conversation Help buyers and influencers navigate * online explorations * impromptu conversations * content consumption Listen, respond, share, recommend Imagine: mapping “hotspots” throughout the buyer’s journey!
- 7. Use social forgood! “Social networking is about building people up in your network, NOT tearing them down.” ~ @Turner_Tasha The same applies to brands. As employees, we all represent brands. How are you using social to build yours up?
- 8.
- 9. Social media policies you nfor . ectio pany prot com tu a l o u r Mu nd y a 12 - 12 - 2012
- 10. It isn’t justa bunch of legalese…
- 11. Or a bunchof prohibitions…
- 12. It’s the beginningof a…
- 13. A transformation How wework o H o H e w w e w w nk hi t lp he How we work together
- 14. Social currency B2B buyerstrust (and buy from) those whom they know. A big part of knowing a business… is knowing the people who work there.
- 15. 40% of organizationssay at least 50% of their employees use social networking for work. @McKinsey_MGI 2013 study
- 16. Good judgment isa must Use social networks thoughtfully… The world is listening. PRESENTATION TITLE AND COMPANY NAME
- 17. Tweet and postwith care Make intelligent and informed decisions. Act in the best interest of your company. If you wouldn’t want your boss to read it, don’t post it.
- 18. Know the corporatenarrative (via @berkson0) Vision, founding principles, ethos What yo u r b u s i n es to the s is g i v world ing —p r o service ducts, s, actio ns es , them ents ages, elem ess M i on a l p i ra t as
- 19. Define your niche Filla need Be consistent Avoid “sales speak” Your expertise Your business objectives Sweet spot Audience’s informational needs Be human Offer a clear POV Strive to offer “best of breed” content * @joepulizzi, Epic Content Marketing
- 20. Select your platforms ✴Where is your intended audience being socially active? ✴ Which platform works best with your schedule? Constantly traveling or in meetings? Twitter may not be for you.
- 21. Find a buddy! “Thetrue delight is in the finding out rather than in the knowing.” ~ @IsaacAsimov Share best practices, ask questions, discuss observations, brainstorm content ideas Nobody has the social space “figured out.” It’s constantly evolving.
- 22. t e G al ! i c o s ShellyLucas @pisarose pisarose@yahoo.com