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Is your career site killing your recruiting game?
The document outlines rules for effective career websites, including moving beyond a single page, stopping promotion of applicant tracking systems, being mobile friendly, banning stock photos and PDFs, defining your employer value proposition, promoting social channels, and making it easy to apply. Examples are provided of career sites that follow the rules well, such as those of Gartner, Tenable, and OnPurple. The document encourages putting career site links prominently on corporate websites.
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Is your career site killing your recruiting game?
- 1. Is Your CompanyWebsite Killing Your Recruiting Game? How to Tell and What You Can Do to Fix It / Chris Russell / Managing Director / RecTechMedia.com
- 2. About Chris Started myfirst job board in 1999. ● Launched more job sites than anyone in history ● Recruiting blogger @ RecruitingHeadlines.com ● Host of the #RecTech podcast ● Former Talent Acquisition Pro I advise HR Tech vendors and Employers with their Digital Recruiting Efforts
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- 4. Great Sites https://jobs.gartner.com/ https://www.tenable.com/careershttps://onpurple.com/careers
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- 7. Career Site Rules MustBe Mobile Friendly
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- 12. Career Site Rules MakeIt Easy to Apply
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- 24. One More Thing Putyour career link on your corporate website on the top navigation!
- 25. The End Follow Me Twitter:@chrisrussell Instagram: chrisr23 Facebook: /chrismrussell LinkedIn: /cmrussell chris@rectechmedia.com || 203-572-2053
Editor's Notes
- #4 The goal of your career site should be to let candidates easily find jobs, learn more about your company and convince them why they should come work for you.
- #5 Today’s examples, I’ll be showing these in more detail later in session.
- #6 If you have only a one page career site its time to branch out.
- #7 Employers should be branding their own urls under the main company domain such as jobs.gartner.com
- #8 Better get mobile. 40-50% of your traffic is probably mobile.
- #9 Use real images of your current workforce.
- #10 Dont post your jobs as PDF files. Google and other search engines cant index jobs posted as PDF (you’d be surprised how often this happens)
- #11 Every career site needs an employer value proposition--- why you should work here.
- #12 Your social channels are an extension of your career site.
- #13 Apply must be easy and painless.
- #14 Apply must be easy and painless.
- #15 Love it how the job search is right there above the fold on homepage. Real employees, pertinent links to info.
- #16 Gartner does a great job at content. They take you inside their application process
- #17 Email alerts and social media integration right on the homepage.
- #18 Even their footer is great...awards...links to all social channels.
- #19 Clean, modern job listings - note the right column where you can learn more about the location. Apply button on top.
- #20 Tenable provides two buttons to see jobs or learn more.
- #21 Social media, glassdoor and more.
- #22 Email alerts, image of growth.
- #23 Real people with personality! EVP ties in with company products (mattresses)
- #24 Simple graphic that says a lot about the Purple culture. All this on a one page scrollable site.
- #25 Drives me crazy when i have to click around to find your career page! Dont make job seekers hunt!