Dustin Coates Voice Search Go-to-Market Lead Algolia A year ago, there was a trickle. Now there's a torrent. Tomorrow, it will be commonplace. Voice search is going from a differentiator to a feature that every e-commerce business will need, as users increasingly expect to search through voice. You've probably seen the statistics and the think-pieces, so this presentation will give you actionable information. You should walk away from this talk eager and ready to add voice search to your business. Dustin Coates is the Voice Search Go-to-Market Lead at Algolia, a search API company. He is also a developer who has written the book Voice Applications for Alexa and Google Assistant (Manning Publications) and writes for voice developers on his blog, Talking to Computers. Additionally, he's a Google Developers Expert for Google Assistant, and co-host of the VUX World podcast where he helps interview leading figures in the voice industry.

2. PREPARING YOUR SEARCH FOR VOICE
50% by 2020
February 2019
Dustin Coates, Voice Search Go-to-Market Lead
dustin@algolia.com
algolia.com/solutions/voice-search
CONFIDENTIAL

3. 50% of searches will be through
voice by 2020*
Andrew Ng

4. 71%
Voice Usage
32%search via voice daily
would rather use voice than
keyboard to search
PWC

5. 29%
27%
Voice Usage
57%Smartphones
Tablet, Laptop, Desktop
Speaker
PWC

6. Quickly, quickly, quickly…
CONFIDENTIAL

7. Who are we, and who am I?

8. Algolia at a Glance
57
Data centers
100+
Countries
40B+
Searches/mo
300+
Employees
6500+
Customers
Search-as-a-Service API on desktop, mobile, voice, and
everywhere else…

9. Dustin Coates

10. Voice Search; Paris-Based

11. Author, Voice Applications for Alexa and
Google Assistant

12. Co-Host, VUX World

13. Where to Voice?

14. Voice First

15. Mobile

16. The “Real” World

17. Start Now

18. 60% — Retailers That Planned to Implement
Mobile Voice Search in 2018
Voysis

19. 66% — Retailers That Planned to Implement
Voice-First Integration in 2018
Voysis

20. Put a Mic On It
CONFIDENTIAL

23. Voice-First? Think Branding

24. 29% — Research Products by Voice
NPR

25. 43% — Expressed Interest in Voice App from
Companies Followed on Social
NPR

26. NPR

27. Mind the User Experience

28. (And the Relevance)

29. Filter First

30. 100%
[The entire
haystack
A filtered, more
manageable
haystack
[

31. Match Filterable Values

32. Handle Wordy Formulations

33. Remove Stop Words (a, an, the)

34. Ignore Plurals

35. All Words Optional

36. Match Synonyms
(For Formulations and Misunderstandings)

37. sweater === long-sleeve shirt

38. dog === fog

39. Make Conversations Contextual
and Personal

40. What are the user’s affinities?

41. Where was the user before now?

42. When is the user searching?

43. User Experience Differs by Mode

44. Voice-first, Voice-only, Voice-added?

45. Start Today
One Day is All You Need

46. Dustin Coates
dustin@algolia.com
algolia.com/solutions/voice-search