Future Marketing Trends that Matter
Mike McGrail
@mike_mcgrail
Velocity Digital

2007 - Apple launches the iPhone
@mike_mcgrail | Velocity Digital

Now I could come to London with my iPhone and a towel…
@mike_mcgrail | Velocity Digital

What about 10 years from
now?
@mike_mcgrail | Velocity Digital

Messaging - the killer app -
Facebook building the
WeChat
Hitchhikers guide - phone
and towel
Driverless cars

Driverless trucks

A new class of human?

The fact is, humans are
being replaced…
@mike_mcgrail | Velocity Digital

Even marketers are under
threat!
@mike_mcgrail | Velocity Digital

What about now though?
@mike_mcgrail | Velocity Digital

It’s all about chat!
6 of the top 10 global apps are chat-based

WeChat in China
- 11 billion accounts
- 768 million active users
- E-commerce
- Physical payments
- News
- Local services - pay council
bills!
- Online butler
- Oh, and you can talk to
your friends!

Facebook Messenger is
the WeChat for the
‘Western’ world
Facebook WeChat

Messaging - the killer app -
Facebook building the
WeChat
Hitchhikers guide - phone
and towel
Chatbots in Messenger

Express Yourself!

Express Yourself!
Emoji’s allow us to capture our
mood in few pixels!

Express Yourself!
- Selfies are everywhere!
- Instagram and Snapchat are overspilling with them
- In the moment and super-fast - ‘look at what I’m
experiencing right now!

Snapchat geo-filters
Grab a slice of the action by giving your event
attendees something cool to add to their snaps!

Voice Assistance

We’ve gone from Siri to Controlling our Homes
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital

VIV is coming…
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity DigitalA platform for AI from the inventor of Siri

What about privacy?
May 2018 - EU Data Protection Reform Comes into Play

‘The Regulation is an essential
step to strengthen citizens'
fundamental rights in the digital
age and facilitate business by
simplifying rules for companies in
the Digital Single Market’
@mike_mcgrail | Velocity Digital

“When the value to our lives
surpasses the worries of giving
up our data, we happily give it
away” - Me, this morning.
@mike_mcgrail | Velocity Digital

Virtual/Augmented Reality

Pokemon Go
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital

Creating VR Experiences
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
People desire incredible experiences, but can’t always be
there. How can you use VR to include them?

Bjork at Somerset House
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
People desire incredible experiences, but can’t always be
there. How can you use VR to include them?

How about on stage with Biffy Clyro?
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital

My biggest musical
regret…
@mike_mcgrail | Velocity Digital

Never seeing Bowie live
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital

Imagine I could
don a VR helmet
and experience it
now?
@mike_mcgrail | Velocity Digital

@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
You can’t beat being
there.
You can’t beat being there!
@mike_mcgrail | Velocity Digital

You can’t beat being
there.
You all have an amazing
opportunity…

You can’t beat being
there.To deliver the
experience people
crave.

In real-life, virtually
and across the web.

Now get
to it!
@mike_mcgrail | Velocity Digital

Thank you very much!
Drop me a line -
hello@velocitydigital.co.uk
Twitter - mike_mcgrail
Snapchat - mike_mcgrail
velocitydigital.co.uk