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POST-EVENT	SUMMARY
POST	EVENT	REPORT
IS	MOBILE	E-COMMERCE	THE	NEW	GOLD	RUSH?
CIO	Care’s	inaugural	TechMavericks talk	show	gathered	80	participants	from	various	tertiary	educational	institutions,	technology	practitioners	and	
youth	community	leaders	on	the	8th	of	December	at	SMU	Labs.	
After	a	brief	introduction	from	David	Chin,	Head	of	Relations	for	CIO	Academy	Asia,	the	programme	kickedoff with	an	insightful	sharing	session.	
Marcus	Tan	(Co-founder	&	President,	Carousell)	shared	about	Carousell’s evolution	and	the	growth	potential	of	the	global	mobile	e-commerce.
Salient	points	covered	in	Marcus’	Sharing:
- The	market	potential	of	smartphone	enabled	e-commerce	globally	and	Carousell’s journey	in	addressing	this	market	(now	across	7	major	cities).
- Balancing	carefully	the	online	and	offline	efforts	in	community	building,	whilst	developing	the	app’s	capabilities	to	manage	growing	app	traffic.
“We	are	less	than	1%	done.”	said	Marcus	at	the	end	of	his	sharing.
A	panel	discussion	soon	followed,	as	Marcus,	joined	by	Ash	Goh	(General	Manager,	FastFast),	Jobert Uriarte (Regional	Solutions	Architech,	NetApp	-
Clustered	Data	ONTAP,	APAC)	and	Markku	Lepisto (Principal	Technology	Evangelist,	APAC,	Amazon	Web	Services)	shared	their	perspectives	on	the	
critical	role	of	data	in	enabling	innovation	and	enhancing	business	performance.
Moderated	by	David	Chin,	the	panel	addressed	the	emerging	business	opportunities	derived	from	the	rise	of	mobile	e-commerce	and	ways	to	
overcome	inherent	challenges	in	data	management	as	e-commerce	platforms	grow	and	expand,	below	are	the	key	learning	takeaways	from	the	
panel	discussion:
Sparking	opportunities	for	value	added	services	in	the	mobile	e-commerce	industry
Ash	Goh	shared	about	the	increasingly	important	role	that	FastFast plays	in	enhancing	the	post-purchase	customer experience	for	online	shoppers	
through	it’s	unique	app	platform	for	urgent	deliveries,	with	Marcus	stressing	on	the	importance	of	caring	for	every	touchpoint	in	the	customers’	
journey	on	Carousell.	
- Ballooning	C2C	transactions	in	the	region	translate	to	an	addressable	market	for	3PL	companies	like	FastFast
- Partnerships	and	collaborations	expedite	the	development	of	web/app	based	functionalities	to	enhance	the	customer	experience, especially	for	
fast	growing	companies	like	FastFast and	Carousell.
Data	as	a	mission	critical	asset
Data	for	all	organisations	is	a	critical	asset	that	is	growing	in	its	complexity.	Attention	was	given	to	Joubert and	Markku,	as	the	duo	from	leading	
organisations	in	global	data	solutions	provide	understanding	about	how	their	business	enables	other	organisations	of	all	sizes	to	scale	their	
operations	quickly.	
- Data	is	unarguably	the	most	valuable	asset	to	any	organisation.	As	the	organisation	grows,	so	must	it’s	data	storage	infrastructure	be	developed	
to	offer	higher	storage	capacity	and	maintain	high-speed	data	transfer.
- Robust	architecture	is	required	to	store,	organise	and	secure	large	volumes	and	wide	varieties	of	data	types	at	affordable	costs.	This	technology	
is	further	developed	to	cope	with	the	slew	of	unstructured	data	and	rich	multimedia,	inherent	with	the	rise	in	user	generated content.	
- The	“ABCs”	to	data	management	at	scale	covers	Analytics,	Bandwidth	and	Content.	Robust	data	infrastructure	allow	companies	to store	as	
much	data	as	required,	be	able	to	access	data	conveniently	and	lastly,	never	to	lose	the	data.	
Addressing	tightening	regulations	around	data
- Start-ups	are	not	spared	from	data	protection	laws,	both	Marcus	and	Ash	had	to	pay	special	attention	to	data	protection	rules	like	the	personal	
data	protection	act	(PDPA)	enacted	in	Singapore	and	similar	legislations	across	different	countries	as	their	start-up	expand.	
- Data	infrastructure	providers	are	also	required	to	adhere	strictly	to	compliance	requirements	in	order	to	render	their	services	to	end-users.
CIO Academy Asia would like to thank our panelists and delegates for their valuable contribution and participation. We would also like to acknowledge Singapore
Management University, School of Information Systems; NetApp and Amazon Webs Services for supporting this event.
*Photos of the event are available at the CIO Academy Asia Facebook Page: facebook.com/ciocare. Do show us your support by hitting the “Like” button on our
facebook page!
Marcus	Tan,	Carousell
Is Mobile E-commerce the new gold rush? TechMavericks Talkshow Singapore

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Is Mobile E-commerce the new gold rush? TechMavericks Talkshow Singapore

  • 2. IS MOBILE E-COMMERCE THE NEW GOLD RUSH? CIO Care’s inaugural TechMavericks talk show gathered 80 participants from various tertiary educational institutions, technology practitioners and youth community leaders on the 8th of December at SMU Labs. After a brief introduction from David Chin, Head of Relations for CIO Academy Asia, the programme kickedoff with an insightful sharing session. Marcus Tan (Co-founder & President, Carousell) shared about Carousell’s evolution and the growth potential of the global mobile e-commerce. Salient points covered in Marcus’ Sharing: - The market potential of smartphone enabled e-commerce globally and Carousell’s journey in addressing this market (now across 7 major cities). - Balancing carefully the online and offline efforts in community building, whilst developing the app’s capabilities to manage growing app traffic. “We are less than 1% done.” said Marcus at the end of his sharing. A panel discussion soon followed, as Marcus, joined by Ash Goh (General Manager, FastFast), Jobert Uriarte (Regional Solutions Architech, NetApp - Clustered Data ONTAP, APAC) and Markku Lepisto (Principal Technology Evangelist, APAC, Amazon Web Services) shared their perspectives on the critical role of data in enabling innovation and enhancing business performance. Moderated by David Chin, the panel addressed the emerging business opportunities derived from the rise of mobile e-commerce and ways to overcome inherent challenges in data management as e-commerce platforms grow and expand, below are the key learning takeaways from the panel discussion: Sparking opportunities for value added services in the mobile e-commerce industry Ash Goh shared about the increasingly important role that FastFast plays in enhancing the post-purchase customer experience for online shoppers through it’s unique app platform for urgent deliveries, with Marcus stressing on the importance of caring for every touchpoint in the customers’ journey on Carousell. - Ballooning C2C transactions in the region translate to an addressable market for 3PL companies like FastFast - Partnerships and collaborations expedite the development of web/app based functionalities to enhance the customer experience, especially for fast growing companies like FastFast and Carousell. Data as a mission critical asset Data for all organisations is a critical asset that is growing in its complexity. Attention was given to Joubert and Markku, as the duo from leading organisations in global data solutions provide understanding about how their business enables other organisations of all sizes to scale their operations quickly. - Data is unarguably the most valuable asset to any organisation. As the organisation grows, so must it’s data storage infrastructure be developed to offer higher storage capacity and maintain high-speed data transfer. - Robust architecture is required to store, organise and secure large volumes and wide varieties of data types at affordable costs. This technology is further developed to cope with the slew of unstructured data and rich multimedia, inherent with the rise in user generated content. - The “ABCs” to data management at scale covers Analytics, Bandwidth and Content. Robust data infrastructure allow companies to store as much data as required, be able to access data conveniently and lastly, never to lose the data. Addressing tightening regulations around data - Start-ups are not spared from data protection laws, both Marcus and Ash had to pay special attention to data protection rules like the personal data protection act (PDPA) enacted in Singapore and similar legislations across different countries as their start-up expand. - Data infrastructure providers are also required to adhere strictly to compliance requirements in order to render their services to end-users. CIO Academy Asia would like to thank our panelists and delegates for their valuable contribution and participation. We would also like to acknowledge Singapore Management University, School of Information Systems; NetApp and Amazon Webs Services for supporting this event. *Photos of the event are available at the CIO Academy Asia Facebook Page: facebook.com/ciocare. Do show us your support by hitting the “Like” button on our facebook page! Marcus Tan, Carousell