Sentiment analysis will help understand customer perceptions and behavior to provide better customer service. It allows quick responses if negative sentiments increase. The document provides steps to audit a social media strategy, including: creating comprehensive lists of social media data; keeping branding consistent; identifying target demographics; comparing analytics to see what performs best; comparing content types and engagement; running sentiment analysis; and remodeling the strategy based on findings.

1. Sentiment analysis will help you check how people
perceive your brand. Sentiment analysis helps to
understand customer behaviour and provide better
customer service. If negative sentiments are increasing
then quick steps can be taken for mitigation.
Step 2: Objectively Define Social Media Strategy
Pen down what’s your strategy for each social media
platform. Like, Facebook, Twitter, Instagram and more.
The idea is to set goals that are both precise and
practical. Once you've determined what you want to do,
you can devise a strategy to make it happen.
Easy Steps
Easy Steps
Hands-on Guide
Hands-on Guide
to Audit Social
to Audit Social
Media
Media
8
8
Step 1: Create A Comprehensive List
Step 3: Keep Your Brand Image Consistent
Step 4: Identify Your Target Demographic
Using a spreadsheet create a comprehensive list
entailing all data from all social media platforms for easy
month-on-month analysis. You can maintain a different
spreadsheet for each project for better management.
From the brand’s name to the logo, check everything is
consistent across different social media platforms.
Check your competitors' profiles to understand what kind
of brand voice should you build for your brand.
There is no perfect timing to post, people are always
online on various sites. There is activity all day make sure
your content floats. You can’t miss any chance to reach
people you want to target. You can use various tools like
buffer and hootsuite to schedule your posts.
Step 5: Compare Analytics of Various Social Media
Compare metrics like leads, engagement, impressions,
reach and more from each social media page to
understand which social media is performing the best.
Step 6: Compare Content-Type:
Just making qualitative content is not enough, compare
which type of content is being pushed by the algorithm or
getting more engagement from the audience.
Accordingly, enhance the creation of content.
Step 7: Run A Sentiment Analysis:
Step 8: Remodel Strategy:
You have all the comprehensive data and analytics now.
According to the report, model your marketing strategy to
put the best foot forward. Think of the changes you need
to do or tools you can utilise to achieve your goals.