Email marketing continues to be an effective marketing strategy for businesses. It allows businesses of all sizes to promote their products and services to a broad customer base in a cost-effective manner. Advances in artificial intelligence are also enhancing email marketing by enabling more personalized and targeted campaigns through machine learning. While other channels exist, email marketing consistently provides high returns on investment and allows businesses to nurture customer relationships over time through automated and segmented communications.

1. Is email marketing still king?

2. Table of contents
What is email marketing, How email marketing is helping
businesses
, How it is helping startups and small organizations
, Landing page & email, Is email marketing still the king
, How AI enhancing the email process
, Strategies to follow in email marketing
, Providing customized experience
, Deadlines improves the conversion rate
, Best examples of email marketing
, How to make your email look nice
, The benchmark as per the industry
, Conclusion
,

3. What is email marketing?
Email marketing is one of the affordable modes of
communication with the prospect for promoting the product
or service of an organization. It is even proven as one of the
result-oriented approaches in the B2B industry. The process
helps to promote the product or service to a broader
customer base across the world and simultaneously
maintains the relationship with the existing customer.

4. How email marketing is helping businesses
Email marketing has helped many businesses across the world.
Find out how it is helping:
It increases the brand recognition.
It connects with the targeted market
Helps to explore new opportunities across different countries
Save time and money of businesses

5. How is it helping startups and small organizations
For small businesses, email marketing has been a boon to
reach their targeted customers and increase sales within a
short time frame.
Small businesses often face time and money crunch to invest
on a suitable marketing approach to increase sales. The
email marketing process helps you resolve the same by
streamlining the marketing activities. From the upcoming
event to the product launch, email marketing plays a
massive role to convey the required information to the
potential customers.

6. Is email marketing still the king?
Yes, it is still the king!!!
It has the potential of ROI of up to 4400%.
Thus you see, email marketing is never going to lose its sheen. It
would be the undisputed leader when compared to other
channels of communication.

7. How AI is enhancing the email process
AI has changed the landscape of many marketing practices. It is
making crucial impact on the email marketing approach with the
machine learning (ML) and the deep learning capabilities. With
these advanced technologies, small businesses, medium-sized
and large enterprises all would be benefitted the right way.

8. Landing page and email
Landing page and email builds up most of the useful
combinations.
As you know landing page is designed to attract and increase
conversions, the combination of email and landing page would
prove to be one of the best tactics to increase the conversion
rate.

9. What strategies need to follow in email marketing?
The best strategies needed to follow in email marketing are:
Automating the email campaign
Segmenting the subscribers
Personalizing the email campaigns
Testing design, buttons
Make your email copy outstanding
Making the customer familiar with your brand

10. Providing customized experience
As a marketer one needs to provide customized experience to
their customer so that they can win their trust and maintain long-
term relationships. Email marketing is known to provide
customized experience better than other channels.
It caters to individual needs of the customers, and the email
promotions are known to give immediate results that can be
measured. The approach also gives you the scope to improvise
the marketing process.

11. Deadlines improves the conversion rate
As there are specific deadlines in email marketing campaign, it
helps to improve the conversion rate.
Email marketing not only offers the right message to the recipient
but also keep a specific timeline that motivates the recipient to
take the action at the targeted time. The process helps in the best
engagement with the customer, that holds the key to increased
conversions.

12. Some of the best examples of email marketing:
1st example
Amazon has mastered the art of email marketing. The brand
understands its customers completely and design emails that
adds the human touch to the emails. In the email as you can see
the tag line “family and friends everywhere can send birthday
gifts together.”
The statement hits the right chord with the customer.

13. 2nd Example
A healthy lifestyle is what the majority of the population
wish for. In such scenario, you have to develop email
marketing tactic as seen in the above example where the
heading mentioned as “Instructors you will love,” compels
the audience to go through the content.

14. How to make your email look nice
Now you know, email marketing is not going to be replaced by
any other channels. So, make a habit of developing emails that
look nice as well as serves the purpose of increasing revenue and
sales.
Leveraging the heading of the email to attract the attention
Make it short and sweet
Develop a professional copy
Avoid using the spam words
Personalize the email

15. The benchmark as per the industry
There are different benchmarks for different industries to
measure the performance of email marketing.
Find the below statistics:
The industry average of email marketing:
Click through rate: 5%-20%
Open rate: 13%-24%
Opt-out rate: 0.11%-0.44%
Bounce rate: 6%-12%

16. The open rate of industries:
Agriculture- 23.31% Real estate- 19.17%
Architecture and construction- 22.51% Non-profit-25.17%
Healthcare-21.72% Beauty and personal
care-16.65%
Construction- 21.77% Consulting-20.13%
E-commerce-15.68% Marketing and
advertising- 17.38%
Health and fitness- 21.48% Legal- 22%
https://mailchimp.com/resources/email-marketing-benchmarks/

17. Conclusion:
Email marketing is the perfect guide to maintain and nurture relationship with the
customer.
With the arrival of 4th industrial revolution, marketers are significantly integrating
email marketing automation in their campaign to produce the best business
results. The approach is never going to get old instead the latest technologies
would refine it to reach out to the best prospects.
So, integrate email marketing in your strategy to harvest the best sales and
revenue.