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DRAFT



@

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

Gaming
Film and video
Broadcast
Publishing
Digital design
Animation
Music
Software and new media
Advertising and marketing
Digital technology
Scotland has world
class creative skills
and excellence in digital
technologies, and
companies working in
this space are integral to
the growth of Scotland’s
economy.
The Interactive
Scotland digital
community has a great
reputation, is
renowned for
collaboration and
punches well above
its weight
Growing
Scotland's
digital
community
Interactive Scotland
provides expert
help and support
for small to medium
enterprises across
the digital sector in
Scotland.

The Interactive Scotland digital community…
Great reputation… Renowned for collaboration… Punches well above its weight
DRAFT

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
@

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
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
Gaming
Film and video
Broadcast
Publishing
Digital design
Animation
Music
Software and new media
Advertising and marketing
Digital technology








8500
Employees
and counting
Scotland
IS Digital
Technology
Awards
NMA &
Econsultancy
Top 100
Digital Agency
Apple Editor’s
Choice
Royal
Television
Society
BAFTA
And more…
£450
million
TURNOVER
The last time
they checked
their bank
balance!...
…around the
same as Real
Madrid paid for
their squad of
Galacticos!
Next gen
broadband
Our companies cluster
in Dundee, Glasgow
and Edinburgh…
next to leading-edge
infrastructure
Youthful,
creative companies
619
Age of company (years)
5% 17% 37% 34% 3% 4%
Babies
(<1)
Toddlers
(1-2)
Nursery
(3-5)
School
(6-15)
% age of companies
University
(16-20)
Old timers
(21+)
Scale and
capability
in software and
new media

Like many of us, digital media companies
aren’t perfect when it comes to keeping
their records up-to-date, so the information
presented is as accurate as we can get it!


THECOMMUNITYDOES
BRILLIANTSTUFFIN…
The Interactive Scotland digital community…
Great reputation… Renowned for collaboration… Punches well above its weight
DRAFT

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
@

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


Gaming
Film and video
Broadcast
Publishing
Digital design
Animation
Music
Software and new media
Advertising and marketing
Digital technology
Web Design in the
Champion’s League!
Dog Digital built a
microsite for UEFA,
attracting 10,000 users
per day – more than
passes through London
City Airport!
Higher than
The Sun
Award-winning
Newspaper Club
has printed over 4M
newspapers – more
than the circulation
of The Sun
Twice as good as
Robin Thicke, Adele
and Rihanna…
Kotikan’s Skyscanner
app has been downloaded
30M times –more than
double the UK’s top 10
downloaded singles of
all time
Read all
about it!
The List has 1.75M
unique users – more
than the population of
Glasgow and
Edinburgh combined
Top of
the Pops
EmuBands has
distributed 20 top 75 UK
singles - more than Pink
Floyd had in the UK
…and it’s a top
tourist attraction!
…with over 150M, the app
attracts more visitors than
France and the U.S.A.
combined!
THECOMMUNITYThe Interactive Scotland digital community…
Great reputation… Renowned for collaboration… Punches well above its weight
DRAFT
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@
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

Gaming
Film and video
Broadcast
Publishing
Digital design
Animation
Music
Software and new media
Advertising and marketing
Digital technology
GLOBAL REACH
Outplay Entertainment developed an app that
was an Apple Editor’s Choice…in 49 countries

Gaming
COLLABORATIVE
Beartrap Games partnered with Leith Agency
to develop a game for Home Energy Scotland
AWARD WINNING
Lucky Frame were awarded a BAFTA
for their satirical game, Bad Hotel
THECOMMUNITYThe Interactive Scotland digital community…
Great reputation… Renowned for collaboration… Punches well above its weight

DRAFT


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@





Gaming
Film and video
Broadcast
Publishing
Digital design
Animation
Music
Software and new media
Advertising and marketing
Digital technology
THECOMMUNITY

Filmand
video
WORK WITH
GLOBAL BRANDS
including Microsoft, Nokia and Save the Children
PRODUCE CONTENT
FOR MAJOR
BROADCASTERS
including the BBC and Sky
CLEAN UP ON THE
AWARD CIRCUIT
with countless BAFTAs and Royal Television
Awards


The Interactive Scotland digital community…
Great reputation… Renowned for collaboration… Punches well above its weight
DRAFT



@





Gaming
Film and video
Broadcast
Publishing
Digital design
Animation
Music
Software and new media
Advertising and marketing
Digital technology

Broadcast
THECOMMUNITY
CREATE AWARD-
WINNING CONTENT
such as the BBC’s Who Do You Think You Are?
FIRST-RATE
POST-PRODUCTION
CAPABILITY
with companies including 422.tv
ATTRACT BIG NAME
INVESTMENT

The Interactive Scotland digital community…
Great reputation… Renowned for collaboration… Punches well above its weight
DRAFT



@





Gaming
Film and video
Broadcast
Publishing
Digital design
Animation
Music
Software and new media
Advertising and marketing
Digital technology
Publishing

THECOMMUNITY
MORE READERS THAN
THE UK TABLOIDS
Newspaper Club have printed 4M + papers
– more than The Sun’s daily circulation
EXPERTISE IN
DELIVERING MOBILE
APPLICATIONS
The List and Clash readers make
the most of mobile apps
1.75M
read The List produced in Edinburgh
The Interactive Scotland digital community…
Great reputation… Renowned for collaboration… Punches well above its weight


DRAFT

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@
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

Gaming
Film and video
Broadcast
Publishing
Digital design
Animation
Music
Software and new media
Advertising and marketing
Digital technology
 Digital
design
THECOMMUNITY
CONSIDERED
AMONGST THE
UK’S BEST
Equator is an NMA & Econsultancy
Top 100 Digital Agency
110
COMPANIES
1,000+
EMPLOYEES
TOP
100








The Interactive Scotland digital community…
Great reputation… Renowned for collaboration… Punches well above its weight
DRAFT



@





Gaming
Film and video
Broadcast
Publishing
Digital design
Animation
Music
Software and new media
Advertising and marketing
Digital technology
Animation
THECOMMUNITY
PRODUCE GRAPHICS
FOR AWARD-WINNING
GAMES
including Crackdown for Xbox One and
Need for Speed Rivals for Electronic Arts
WINS AWARDS
including Game Connection Marketing Awards,
BAFTAs and the coveted Imagina Grand Jury Prize
DO MORE THAN
JUST GAMING AND
CARTOONS
including human body 3D and 4D
surface image capture


The Interactive Scotland digital community…
Great reputation… Renowned for collaboration… Punches well above its weight
DRAFT



@





Gaming
Film and video
Broadcast
Publishing
Digital design
Animation
Music
Software and new media
Advertising and marketing
Digital technology

Music
THECOMMUNITY
WORK WITH
BIG BRANDS
such as Sky, PlayStation and the BBC
WORK WITH
LEADING ARTISTS
including, Glasvegas, Leona Lewis and Paul Weller
WORK ON OSCAR-
WINNING MOVIES
such as Disney Pixar’s Brave

The Interactive Scotland digital community…
Great reputation… Renowned for collaboration… Punches well above its weight

DRAFT



@





Gaming
Film and video
Broadcast
Publishing
Digital design
Animation
Music
Software and new media
Advertising and marketing
Digital technology

Softwareand
newmedia
THECOMMUNITY
213
COMPANIES
TOPS THE APPS
CHARTS
with apps including Skyscanner developed by
Kotikan
3,000+
EMPLOYEES








The Interactive Scotland digital community…
Great reputation… Renowned for collaboration… Punches well above its weight
DRAFT



@





Gaming
Film and video
Broadcast
Publishing
Digital design
Animation
Music
Software and new media
Advertising and marketing
Digital technology

Advertising
andmarketing
THECOMMUNITY
372,000
unique visitors achieved by Rapp when
delivering their campaign for Barclaycard
DELIVER THE WORLD’S
BEST DIGITAL MEDIA
CAMPAIGNS
such as Dog Digital’s social campaign for UEFA
113,000
new customers achieved during this campaign
– a conversion rate of around 30%
30
%
The Interactive Scotland digital community…
Great reputation… Renowned for collaboration… Punches well above its weight
DRAFT



@





Gaming
Film and video
Broadcast
Publishing
Digital design
Animation
Music
Software and new media
Advertising and marketing
Digital technology
@
Digital
technology
THECOMMUNITY
WORLD-LEADING
MOBILE PAYMENTS
TECHNOLOGY
developed by Helixion
INNOVATIVE PRODUCT
DEVELOPMENT
delivered by Pure VLC

The Interactive Scotland digital community…
Great reputation… Renowned for collaboration… Punches well above its weight
WORLD-LEADING
TEXT TO SPEECH
TECHNOLOGY
delivered by CereProc
DRAFT



@





Gaming
Film and video
Broadcast
Publishing
Digital design
Animation
Music
Software and new media
Advertising and marketing
Digital technology
Gaming
Film & Video
Broadcast
Publishing
Digital Design
AnimationMusic
Software & New
Media
Advertising &
Marketing
Digital Technology
34%
5%
5% 6%
13%
3%
18%
6%
6%4%
THECOMMUNITY
Scaleand
capability
The Interactive Scotland digital community…
Great reputation… Renowned for collaboration… Punches well above its weight
DRAFT



@





Gaming
Film and video
Broadcast
Publishing
Digital design
Animation
Music
Software and new media
Advertising and marketing
Digital technology
The IS community
achieves national and
global recognition
NMA & Econsultancy
Top 100 Digital Agency
Equator
Game Connection
Marketing Awards
Axis Animation
Scottish Design Awards
Whitespace
Imagina Grand Jury Prize
Axis Animation
Scotland IS Digital
Technology Awards
Kotikan
Firefish Software
BAFTA
Lucky Frame
Beartrap Games
Tern TV
Finestripe Productions
Axis Animation
Apple Editor’s Choice
Outplay Entertainment
Royal Television Society
Finestripe Productions
DBA Design Effectiveness
999design
The community has won many awards
– too many to list here…
…but we have provided a selection
of awards and winners below
Award
winning
THECOMMUNITYThe Interactive Scotland digital community…
Great reputation… Renowned for collaboration… Punches well above its weight

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Interactive Scotland Client Base Infographic

  • 1. DRAFT    @      Gaming Film and video Broadcast Publishing Digital design Animation Music Software and new media Advertising and marketing Digital technology Scotland has world class creative skills and excellence in digital technologies, and companies working in this space are integral to the growth of Scotland’s economy. The Interactive Scotland digital community has a great reputation, is renowned for collaboration and punches well above its weight Growing Scotland's digital community Interactive Scotland provides expert help and support for small to medium enterprises across the digital sector in Scotland.  The Interactive Scotland digital community… Great reputation… Renowned for collaboration… Punches well above its weight
  • 2. DRAFT    @      Gaming Film and video Broadcast Publishing Digital design Animation Music Software and new media Advertising and marketing Digital technology         8500 Employees and counting Scotland IS Digital Technology Awards NMA & Econsultancy Top 100 Digital Agency Apple Editor’s Choice Royal Television Society BAFTA And more… £450 million TURNOVER The last time they checked their bank balance!... …around the same as Real Madrid paid for their squad of Galacticos! Next gen broadband Our companies cluster in Dundee, Glasgow and Edinburgh… next to leading-edge infrastructure Youthful, creative companies 619 Age of company (years) 5% 17% 37% 34% 3% 4% Babies (<1) Toddlers (1-2) Nursery (3-5) School (6-15) % age of companies University (16-20) Old timers (21+) Scale and capability in software and new media  Like many of us, digital media companies aren’t perfect when it comes to keeping their records up-to-date, so the information presented is as accurate as we can get it!   THECOMMUNITYDOES BRILLIANTSTUFFIN… The Interactive Scotland digital community… Great reputation… Renowned for collaboration… Punches well above its weight
  • 3. DRAFT    @      Gaming Film and video Broadcast Publishing Digital design Animation Music Software and new media Advertising and marketing Digital technology Web Design in the Champion’s League! Dog Digital built a microsite for UEFA, attracting 10,000 users per day – more than passes through London City Airport! Higher than The Sun Award-winning Newspaper Club has printed over 4M newspapers – more than the circulation of The Sun Twice as good as Robin Thicke, Adele and Rihanna… Kotikan’s Skyscanner app has been downloaded 30M times –more than double the UK’s top 10 downloaded singles of all time Read all about it! The List has 1.75M unique users – more than the population of Glasgow and Edinburgh combined Top of the Pops EmuBands has distributed 20 top 75 UK singles - more than Pink Floyd had in the UK …and it’s a top tourist attraction! …with over 150M, the app attracts more visitors than France and the U.S.A. combined! THECOMMUNITYThe Interactive Scotland digital community… Great reputation… Renowned for collaboration… Punches well above its weight
  • 4. DRAFT    @      Gaming Film and video Broadcast Publishing Digital design Animation Music Software and new media Advertising and marketing Digital technology GLOBAL REACH Outplay Entertainment developed an app that was an Apple Editor’s Choice…in 49 countries  Gaming COLLABORATIVE Beartrap Games partnered with Leith Agency to develop a game for Home Energy Scotland AWARD WINNING Lucky Frame were awarded a BAFTA for their satirical game, Bad Hotel THECOMMUNITYThe Interactive Scotland digital community… Great reputation… Renowned for collaboration… Punches well above its weight 
  • 5. DRAFT    @      Gaming Film and video Broadcast Publishing Digital design Animation Music Software and new media Advertising and marketing Digital technology THECOMMUNITY  Filmand video WORK WITH GLOBAL BRANDS including Microsoft, Nokia and Save the Children PRODUCE CONTENT FOR MAJOR BROADCASTERS including the BBC and Sky CLEAN UP ON THE AWARD CIRCUIT with countless BAFTAs and Royal Television Awards   The Interactive Scotland digital community… Great reputation… Renowned for collaboration… Punches well above its weight
  • 6. DRAFT    @      Gaming Film and video Broadcast Publishing Digital design Animation Music Software and new media Advertising and marketing Digital technology  Broadcast THECOMMUNITY CREATE AWARD- WINNING CONTENT such as the BBC’s Who Do You Think You Are? FIRST-RATE POST-PRODUCTION CAPABILITY with companies including 422.tv ATTRACT BIG NAME INVESTMENT  The Interactive Scotland digital community… Great reputation… Renowned for collaboration… Punches well above its weight
  • 7. DRAFT    @      Gaming Film and video Broadcast Publishing Digital design Animation Music Software and new media Advertising and marketing Digital technology Publishing  THECOMMUNITY MORE READERS THAN THE UK TABLOIDS Newspaper Club have printed 4M + papers – more than The Sun’s daily circulation EXPERTISE IN DELIVERING MOBILE APPLICATIONS The List and Clash readers make the most of mobile apps 1.75M read The List produced in Edinburgh The Interactive Scotland digital community… Great reputation… Renowned for collaboration… Punches well above its weight  
  • 8. DRAFT    @      Gaming Film and video Broadcast Publishing Digital design Animation Music Software and new media Advertising and marketing Digital technology  Digital design THECOMMUNITY CONSIDERED AMONGST THE UK’S BEST Equator is an NMA & Econsultancy Top 100 Digital Agency 110 COMPANIES 1,000+ EMPLOYEES TOP 100         The Interactive Scotland digital community… Great reputation… Renowned for collaboration… Punches well above its weight
  • 9. DRAFT    @      Gaming Film and video Broadcast Publishing Digital design Animation Music Software and new media Advertising and marketing Digital technology Animation THECOMMUNITY PRODUCE GRAPHICS FOR AWARD-WINNING GAMES including Crackdown for Xbox One and Need for Speed Rivals for Electronic Arts WINS AWARDS including Game Connection Marketing Awards, BAFTAs and the coveted Imagina Grand Jury Prize DO MORE THAN JUST GAMING AND CARTOONS including human body 3D and 4D surface image capture   The Interactive Scotland digital community… Great reputation… Renowned for collaboration… Punches well above its weight
  • 10. DRAFT    @      Gaming Film and video Broadcast Publishing Digital design Animation Music Software and new media Advertising and marketing Digital technology  Music THECOMMUNITY WORK WITH BIG BRANDS such as Sky, PlayStation and the BBC WORK WITH LEADING ARTISTS including, Glasvegas, Leona Lewis and Paul Weller WORK ON OSCAR- WINNING MOVIES such as Disney Pixar’s Brave  The Interactive Scotland digital community… Great reputation… Renowned for collaboration… Punches well above its weight 
  • 11. DRAFT    @      Gaming Film and video Broadcast Publishing Digital design Animation Music Software and new media Advertising and marketing Digital technology  Softwareand newmedia THECOMMUNITY 213 COMPANIES TOPS THE APPS CHARTS with apps including Skyscanner developed by Kotikan 3,000+ EMPLOYEES         The Interactive Scotland digital community… Great reputation… Renowned for collaboration… Punches well above its weight
  • 12. DRAFT    @      Gaming Film and video Broadcast Publishing Digital design Animation Music Software and new media Advertising and marketing Digital technology  Advertising andmarketing THECOMMUNITY 372,000 unique visitors achieved by Rapp when delivering their campaign for Barclaycard DELIVER THE WORLD’S BEST DIGITAL MEDIA CAMPAIGNS such as Dog Digital’s social campaign for UEFA 113,000 new customers achieved during this campaign – a conversion rate of around 30% 30 % The Interactive Scotland digital community… Great reputation… Renowned for collaboration… Punches well above its weight
  • 13. DRAFT    @      Gaming Film and video Broadcast Publishing Digital design Animation Music Software and new media Advertising and marketing Digital technology @ Digital technology THECOMMUNITY WORLD-LEADING MOBILE PAYMENTS TECHNOLOGY developed by Helixion INNOVATIVE PRODUCT DEVELOPMENT delivered by Pure VLC  The Interactive Scotland digital community… Great reputation… Renowned for collaboration… Punches well above its weight WORLD-LEADING TEXT TO SPEECH TECHNOLOGY delivered by CereProc
  • 14. DRAFT    @      Gaming Film and video Broadcast Publishing Digital design Animation Music Software and new media Advertising and marketing Digital technology Gaming Film & Video Broadcast Publishing Digital Design AnimationMusic Software & New Media Advertising & Marketing Digital Technology 34% 5% 5% 6% 13% 3% 18% 6% 6%4% THECOMMUNITY Scaleand capability The Interactive Scotland digital community… Great reputation… Renowned for collaboration… Punches well above its weight
  • 15. DRAFT    @      Gaming Film and video Broadcast Publishing Digital design Animation Music Software and new media Advertising and marketing Digital technology The IS community achieves national and global recognition NMA & Econsultancy Top 100 Digital Agency Equator Game Connection Marketing Awards Axis Animation Scottish Design Awards Whitespace Imagina Grand Jury Prize Axis Animation Scotland IS Digital Technology Awards Kotikan Firefish Software BAFTA Lucky Frame Beartrap Games Tern TV Finestripe Productions Axis Animation Apple Editor’s Choice Outplay Entertainment Royal Television Society Finestripe Productions DBA Design Effectiveness 999design The community has won many awards – too many to list here… …but we have provided a selection of awards and winners below Award winning THECOMMUNITYThe Interactive Scotland digital community… Great reputation… Renowned for collaboration… Punches well above its weight