Mike White has over 20 years of experience in brand marketing and owning his own business. He has created three companies - ENGAGE for brand consulting, E-TECH for technology development, and ITCH Experience for creating culturally relevant brand experiences. ITCH has partnered with LiveFi to strengthen its content capabilities. ITCH prides itself on building flexible project teams and innovative solutions to connect brands with audiences through shared passions.

1. We’ve
changed

2. THE WORLD IS CONSTANTLY MOVING
So we have upgraded our business to keep pace

3. But now it’s more important than ever
WE’VE ALWAYS
INNOVATED

4. THE
POWER OF
EXPERIENCE
Mike’s created 3 business’ to drive
his belief forward

5. ENGAGE - a consultancy to support brands and
business’s to build an engaged audience
Mike White has over 20 years experience within brand marketing and business.
Working within the corporate and agency world and then setting up and running
his own business for 13 years he’s worked for some of the leading global brands in
the world. Virgin Media, Twitter, Google and Mazda are just some of his current clients.

6. E-TECH develops innovative technology, products
and IP through joint ventures for live events

7. Connecting brands through the power of
experience

8. An ITCH is a restless
desire to do something
Our restless desire is to constantly
create amazing experiences that
make sense in the connected world
We deliver these through multiple
channels because we truly believe
in the Power of Experience

9. The way we work allows us to adapt quickly, and
we thrive on the opportunity to do so
We build a team around the challenge, not the other way around
so we can deliver more efficiently

10. OUR VERY OWN
INNOVATIVE FRAMEWORK
To support this, we’ve built
Harnessing the power of our Creative, Strategy, Digital,
Video and Live Engagement teams
Enhanced by our network of music and artistic influencers,
cultural connectors and renowned story tellers

11. 11
We believe this is so
fundamental to the way we
work that’s why we’ve joined
forces with a specialist digital
and content agency
We have partnered up with LiveFi. This gives
us our very own content team within ITCH
Experience made up of a Content Director
(Mark), Content Manager (George) &
Producer (Mark). With a direct link to a
production facility LiveFi

12. This means we’re uniquely equipped to deliver
culturally relevant ideas for brands
Ideas that connect your brand to audiences through their shared lifestyles and passions
and create legions of communities that embrace your story

13. Virginmedia.com/Glasgow2014
Pop up Virgin Mobile Stores
operating in the Athlete’s
Village and Main
Press Centre
Virgin Media staff volunteering
in venues and across the city
helping to make the
Games a success
We’ve been
training hard for
Glasgow 2014…
We’re turning it up to 11
and supercharging the
Games with the Power
of our Network.
VIRGIN MEDIA PEOPLE
LENDING A HAND
100+
3000
Virgin Mobile phones
keeping athletes
and the organising
committee connected
Coverage of the Games for
our millions of TV customers.
1300 hrs of BBC broadcast coverage
in SD and HD and across 17 live
feeds on connected
red button.
@ SAUCIEHALL
STREET
Train like Bolt and work up a
sweat in our entertainment
enhanced gymnasium
Open to all outside
our Glasgow store
Take on the fastest human on
the planet in the race of your life
on a 40m interactive video wall
6000 participants
11 Days@ GLASGOW GREEN
BOLT. MO. OHURUOGU.
GOING FOR GOLD.
Our brilliant brand ambassadors representing
their nations and Virgin Media in the athletics
at Hampden Park
1
Thousands of our customers
going to the Games on us with
our ticket reward programme
Exclusive daily Team Scotland
& Team England athlete video
diaries for our customers -
only on TiVo®
ADMIT
1
GIVING OUR CUSTOMERS
THE INSIDE TRACK
Scotland’s first dedicated
digital skills community space
new Digital Coaches
trained & equipped
to help people in
Glasgow get online
THE VIRGIN MEDIA
DIGITAL MAKING
SPACE @ THE
MITCHELL LIBRARY
OFFICIAL PROVIDER
OF MOBILE SERVICES
TO GLASGOW 2014
ALL THE
ACTION.
ALL ON TiVo®
40+
TRUCK ROLL
TO THE TRACK
Virgin Media mini-vans pulling
their weight and carrying
sports equipment to keep
the athletics on track
GIVING THE GAMES A
BOOST WITH FREE WIFI
110km Free
of cabling
used across
Glasgow
high speed wifi for up
to 25,000 people per
day at Glasgow Green
Scotland House – home
of Team Scotland - with
free business wifi for
thousands of visitors
The BBC’s
UltraHD world
first IP broadcast
of the Games
POWERING…
LAMINATES DISTRIBUTED
SUNGLASSESDISTRIBUTED
15,000
1,215CAMPAIGN OVERVIEW
BRAND PERCEPTION INCREASE
INCREASE IN PURCHASE CONSIDERATION FOR MAZDA
UNPROMTED AWARENESS OF MAZDA IN STABLE YARD
LIKELY TO RECOMMEND MAZDA TO OTHERS
WARMTH TOWARDS THE BRAND WARMTH INCREASED
YOU HAVE TRULY
SHOWN US WHAT A
GREAT ACTIVATION
LOOKS LIKE
JEREMY THOMPSON,
MANAGING DIRECTOR
CLIENT
FEEDBACK
GOODWOOD
MAIN STAND
10MINUTESDWELLTIME
STABLE YARD
10,128,100
66,252
TOTAL IMPRESSIONS
TOTAL ENGAGEMENT
FOLLOWER GROWTH
EARNED SOCIAL REACH
TOTAL PAGE REACH
700
7,560,000
VIDEO
12,263,332
3,152,128
2.73%
TOTAL POST REACH
AVG. ENGAGEMENT RATE
TOTAL PAGE GROWTH 1,972
AVERAGE
FOOT
FALL
PER DAY
11,000
AVERAGE
DWELL
TIME
PARTICIPATIONS IN
PLAY
EXPERIENCE
450
PARTICIPATIONS IN
DRIVE
EXPERIENCE
208
30% OF TOTAL
AUDIENCE VISITED
TOTAL
FOOTFALL
60,400MINUTES PER
PERSON
20
CAN I HAVE
EXAMPLES OF
YOUR T-SHIRT AND
BRANDING BECAUSE
I WANT TO SHOW
THE TEAM WHAT
GOOD LOOKS LIKE
KEVIN RICE,
EUROPEAN DESIGN
DIRECTOR
ARTIST
TWEETS
GOODWOOD
FESTIVAL OF
SPEED JUST
WENT TO
SOME DEEPER
LEVELS WITH
@housechoir #shezar
#bigsound
LIAM
BAILEY
SURVEY
RESULTS
5,293
VIEWS
TRAILER
13,901
VIEWS
DIGITAL
1,982
VIEWS
MINI DOC
600,972
VIEWS
68,544
VIEWS
8,506
ORGANIC
VIEWS
GFOS
FACEBOOK
RAISE
THE ROOF
FACEBOOK
GFOS
YOUTUBE
RAISE
THE ROOF
YOUTUBE
16,732
ORGANIC
VIEWS
VIDEO
VIEWS
16%
47%
46%
55%57%
SOCIAL FOOTPRINT
13
RESULTS
MATTER
Thats why we created our own
measurement system, to measure
campaign impact through engagement
awareness and interaction
R_ITCH

14. Let’s Talk
Mike White
Founder
e: mike@itchltd.com
p: 020 3 859 5252
Tim Hebden
Business Director
e: tim@itchltd.com
p: 020 3 859 5279
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