Uploaded byInteractive Scotland
Chris Rush, Realise (BBC CONNECTED STUDIO)
This document discusses the development of a website called Referend-erm to engage 16-19 year olds in the Scottish referendum. A team was given 6 hours and a 2 minute pitch challenge to create an interactive hub for all BBC referendum content. Their approach was to make a gradual learning space where users could get answers to any questions. They created a fully responsive mobile site with fact panels, media, questions, and news articles. Daily questions were pushed out on social media to encourage learning. A photo booth was also created for users to ask and see answers to their own referendum questions.
Chris Rush, Realise (BBC CONNECTED STUDIO)
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- 3. How it allbegan: BBC Connected Studio
- 4. 6 hours 20+ teams 1two minute pitch Challenge: Engage 16-19 year olds in the Scottish Referendum
- 5. 6 hours 20+ teams 1two minute pitch Challenge: Engage 16-19 year olds in the Scottish Referendum (Pressure)
- 6. Learning about politicscan seem daunting, difficult, boring or even irrelevant. ! ! Our approach:
- 7. We wanted tocreate A hub of all BBC Referendum content A place to learn gradually A way for users to get answers to their questions An interactive space where no question is too big, small or ‘stupid’ to ask
- 8. On the daysolution
- 9. What is it? The2 minute pitch Quick Concise Dont throw up
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- 11. They picked ours (Whathappened in my head) The judges chose ours …2 Build Studios later
- 12. Then we hadto craft it
- 14. Fully responsive mobilefirst site It’s not an app
- 15. Content on thehub Core fact panels iPlayer media Core questions BBC News editorial content
- 16. News articles load indirectly
- 17. Topics can be filteredto allow users to see what is important to them
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- 19. BBC News answer dependenton users response Questions are entry points to related articles
- 20. Daily questions arepushed out via social media to encourage gradual learning
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- 22. Getting it outthere
- 23. We created a PhotoBooth for people to ask their own Referendum questions
- 27. We used BBCNews resources to get answers and shared them online
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- 29. Clicking a question revealsthe BBC News teams response
- 30. And…we wanted usersto be able to directly ask their own questions
- 31. You can submityour question here
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- 33. Thanks Ask your Referendumquestion: referend-erm.com/ask