Here are the finished pieces for my Irn Bru ad campaign: [TV ADVERT] The 30 second TV advert opens with a scene of a school playground. Two bully characters are seen pushing around a smaller character. As the bullying escalates, another character walks into frame holding a can of Irn Bru. He takes a swig of the drink and his eyes widen, showing the energizing effects. In a dramatic turn, the energized character rugby tackles the bullies to the ground. The bullied character looks on in amazement. A slogan appears on screen that says "Irn Bru - The Hardest Drink Around". The advert closes with an iconic orange fade as upbeat Scottish music plays.

1. TV/Film Industry
Patrick Cable

2. Info-graphic Research: TV Director – Who Earns What in TV
TV industry annual average
salaries
Average pay: £45,455
Broadcaster full time: £45,595
Indie full time: £57,096
Facility full time: £42,041
Freelance production: £40,703
Freelance post: £42,750
Male: £49,583
Female £39,382

3. Info-graphic Research: TV Director – Who Earns What in TV
Average annual pay for jobs in
TV production:
Runner: £15,500
Researcher: £21,150
Assistant producer: £28, 362
Director: £36, 635
Production manager: £36,693
Camera operator: £38,900
Studio manager: £40,819
Producer: £43,970
Line producer: £49,767
Director of photography: £48,700
Series producer: £55,200
Head of production: £60,873
Exec producer: £63,283
Managing director: £129,667

4. Info-graphic Research: TV Director – Successful Famous TV Directors &
TV/Films they helped produce
Charlie Sheen: Two and a Half Men, Wall Street, Anger Management, Hot Shots!
Arnold Schwarzenegger: The Terminator, Predator, Total Recall, Pumping Iron
Courtney Cox: Friends, Cougar Town, Ace Ventura: Pet Detective, Scream
Bill Cosby: The Cosby Show, Bill Cosby: Himself, Uptown Saturday Night, The Electric Company
Amy Poehler: Parks and Recreation, Inside Out, Mean Girls, Sisters
Melissa Joan Hart: Melissa & Joey, Clarissa Explains It All, Drive Me Crazy, My Fake Fiance
Ben Stiller: Zoolander, Tropic Thunder, The Secret Life of Walter Mitty, Madagascar
Andy Dick: NewsRadio, The Lion King 2: Simba's Pride, Road Trip, The Cable Guy
Jensen Ackles: Smallville, Supernatural, My Bloody Valentine, Batman: Under the Red Hood
Michael Douglas: Basic Instinct, Falling Down, The Game, Ant-Man
Billy Crystal: Monsters, Inc, Monsters University, When Harry Met Sally

5. Info-graphic Research: TV Industry – Gender Pay Gap
BBC director hopes to close the broadcaster's gender pay gap before 2020
(July 24th 2017) On Sunday, 45 exasperated
female television presenters from the BBC wrote a
letter to the public broadcaster demanding that it
close its gender pay gap. Immediately. (Not three
years from now, as BBC management had originally
proposed.)

6. Info-graphic Bibliography:
Put your info-graphic bibliography here.
anon. (2011). Who Earns What In TV. Available: http://www.televisual.com/blog-detail/Who-earns-what-in-
TV_bid-261.html. Last accessed 13/09/2017.
anon. (.). List of Famous Television Directors. Available: http://www.ranker.com/list/notable-
television-director_s)/reference. Last accessed 13/09/2017.
Emily Mae Czachor. (2017). BBC director hopes to close the broadcaster's gender pay gap before
2020. Available: http://www.latimes.com/entertainment/la-et-entertainment-news-updates-july-
1500922252-htmlstory.html. Last accessed 14/09/2017.

7. Info-graphic:

8. Research:
To produce my infographic the methods and tools I used to create the design was photoshop.
I used layers to help keep my design in place and I used the internet to get the icons such as
the TV, the folder and the camera. To gather my research together I used a variety of different
websites such as Wikipedia. I used Neil’s Toolbox to put my bibliography together and this
contained the author, year of source and the weblink. For my audience research I created an account for
survey monkey and conducted a survey with a variety of questions relating to Irn Bru.

9. Client research: Irn Bru - Barr
A.G. Barr plc, commonly known as Barr's, is a soft drink manufacturer, based in Cumbernauld, Scotland. It
manufactures the popular Scottish drink, Irn-Bru.
Founded in 1875. Barr also manage a range of other drinks, they have their own flavours of soft drinks.
• Dandelion & Burdoch
• Funkin Cocktails
• KA
• Rockstar
• Rubicon
• Simply Fruity
• Snapple
• St Clements
• Tizer

10. Client research: Irn Bru Facts
• Irn Bru is infamous for it’s orange gingery
colour
• Owned by A.G Barr, more commonly known as
Barr
• Irn Bru outsells Coca Cola in Scotland
• Known as Scotland’s 2nd National drink after
Scotch Whisky
• Sold worldwide but main base is in Scotland

11. Client research:
This specific Irn Bru advert shows sense of humour which
is a line of appeal. The target audience for this specific
advert would be males aged 16-29 because of the banter
and witty jokes.
A factor of persuasion used in this advertisement would
be reward power as this advert, this is displayed when
the father takes a sip of Irn Bru it makes a bad situation
bearable.
This will persuade the general public that Irn Bru has the
ability to do this and can be seen as a rewarding factor
as it will intrigue the audience to experience Irn Bru.

12. Client research: Irn Bru Advertisements
Irn Bru is also advertised via the internet. In this advertisement sense of humour is used which is a line of
appeal. Irn Bru is notoriously famous for going against the norms of advertising and aims their product at
anyone with a sense of humour. The black and white colour scheme and old fashioned font can be a signifier
which connotes this advert is from the past. The orange has been used as this is the colour of Irn Bru and it is
an obvious connotation that it is using to promote the product. The logo on the bottom right corner is
promoting brand power towards the product so that an audience know that Irn Bru is being promoted in this
print advertisement.

13. Market research: Where are they sold?
List of foreign markets for Irn Bru
• Australia
• Canada
• Denmark
• Finland
• Hong Kong
• Middle East
• Norway
• Russia
• United States
Irn Bru is based in the UK, however it is sold in various different parts of the world. It is available in
the Republic of Ireland, increasingly being stocked in BWG and ADM Londis supplied stores, as well as in
supermarkets owned by Dunnes Stores and Tesco Ireland. In Ireland generally, the drink mainly sells in Ulster,
chiefly in Northern Ireland and County Donegal. It is also available in Malta, Belgium and, as of 2005, in
Poland. It is now sold in Iceland, as of 2011. A similarly named product, using the Iron Brew spelling but
bearing little resemblance to Irn-Bru in flavour, colour or packaging, is produced by Coca-Cola in South Africa.

14. Market research: Irn Bru - Competition
Irn Bru has many competitors within the soft drink market, however the main competitors are Coca Cola &
Pepsi are the within the UK.

15. Audience research:
For my primary research I have
produced a survey showing how often
people buy Irn Bru. Judging by the
answers of this survey, it shows that
Irn Bru is something that is never
purchased by the majority and that a
small minority purchase it weekly or
annually, but as a whole it is not
necessarily something that everyone
purchases on a regular basis as
evidently displayed on this survey.

16. Audience research:
Another question on my survey
showed that the vast majority of
people that took part in this survey
would disagree with the fact that
they would recommend Irn Bru to a
friend.
This evidently shows that Irn Bru is
not necessarily a product which is
very popular when asked if anyone
would recommend it to a friend.

17. Audience research:
This information from my
survey also displayed that
Irn Bru is not the most
popular drink and that
Coca Cola is still the one
that manages to outsell
them all. Previously in my
market research I
discovered that Coca Cola
was the highest selling
drink. This has also been
displayed in my survey as
there is a variation of
different answers but Coke
still manages to outsell
them all.

18. Idea Generation:
The start of my game will include a disclaimer in case the Scottish Stereotypes offend anyone.
I have decided to name my game ‘Irn Brun’. An idea I have for my advergame will involve
Scottish Stereotypes such as kilts. This is due to the fact that Irn Bru originated in Scotland and
its gingery colour and this can also relate to Ginger being a stereotypical colour that relates to
Scotland. My game will be Mario inspired, it will be a Scottish man in a kilt running avoiding
other soft drinks with arms and legs attacking him.
As the purpose of the product is to promote Irn Bru, they will be the power ups in this game and
will give the character energy and if you collect enough then this will enable the character to
be invincible against the Loch Ness monster. Stereotypical items such as Haggis, kilts & whiskey
will also be the power ups to add the humour element into the game.
My game will include multiple levels and will get harder as time goes on.

19. Idea Generation:
I have used a mind map to generate my ideas, this has been all the ideas relating to my print, TV & game
advertisement.

20. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here.
Remember you are making three different but linked products.

21. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here.
Remember you are making three different but linked products.

22. Individual Idea:
My individual idea for the game was that it would be a mockery of the existing game cookie tap, this
means that instead of tapping a cookie you tap a can of Irn Bru. As you tapped a can of Irn Bru,
traditional Scottish Items would appear around the screen.
The Scottish items would be rewards such. However as you tapped the Irn Bru other competing soft
drinks such as Coca Cola, Pepsi and other UK soft drinks will appear and the aim of the game is to avoid
these at all costs. If you run into them you will have to start from the beginning again and lose a life. The
aim of the game is also to entertain and to promote Irn Bru as a product.
The aim of the game will be to score as high as possible, as the amount of other soft dinks will increase
and the game will get harder, therefore it is the players aim to

23. Group Idea:
TV - The group idea for our TV advert was a guy getting bullied, then another guy comes onto the screen and
rugby tackles the bullies. The way Irn Bru is promoted in this is that the guy has a swig of it and this gives him
the strength to tackle the bullies and stand up for the person being bullied. Then the advert will fade back to
orange. The slogan for our advert will be ‘Ardest drink around’. This will bring the humour element in which
Irn Bru uses into our advert.
Game – Mario inspired Irn Bru runs around to defeat the bullies, which are the other competing soft drinks. In
relation to the Mario game, the Irn Bru has to jump on them to defat them, as it does this the Irn Bru can will
get stronger and eventually will complete the game when it gets to the end of the level.

24. Planning Docs (TV Advert):
For my TV advert I will include sense of humour which is a line of appeal and Irn Bru is typically famous for
this specific advertising technique.

25. Planning Docs (Advergame):
Synopsis of game idea – The protagonist in this game would be a can of Irn bru with arms, legs and a cape.
The game is Mario inspired so Irn Bru runs around world to defeat bullies. The bullies or enemies in this game
are other drinks such as Coke & Pepsi. There are known as the antagonists in this game, therefore the
protagonist which is the can of Irn Bru will have to jump on the cans of coke to kill them and this will make
the can of Irn Bru stronger. The Scottish stereotypes such as the kilts, whiskey and Scottish flags will be the
power ups in this game and these will make the protagonist stronger as Irn Bru is a traditional Scottish drink.
The background of the game will be based Loch Ness. Loch Ness monster will be the main villain in this game
and will appear out of the pipes, almost mocking the game.

26. Working Title: Irn Brun
Product’s Purpose:
My game’s purpose is to entertain as it will be viewed as a fun game and to promote Irn Bru as a product. Likewise it will display why Irn Bru is
the best drink above all the other competing soft drinks and this will signify the fact that Irn Bru is better than the leading soft drinks in the UK
Genre:
Platformer
Content
The content of my game consists of a Scottish man in a kilt, collecting Irn Bru for energy and standing on other drinks such as Coke & Pepsi to
kill them. Haggis & Whiskey will also be power-ups as these are stereotypical Scottish items. Because this is a mockery of Mario the
background of the game will be the Loch Ness, and out of the green pipes will come out the Loch Ness monster to attack as one of the villains
in this game
Audience:
Because my game is Mario based the pegi rating will be 3. However the age group will vary and will be aimed at anyone aged 3 to 30 as these
age groups are the ones most likely to play it.
Legal & Ethical Considerations:
There may be a minor criticism of my game, which will be the Scottish stereotypes such as the kilts & haggis. Therefore I will habe a disclaimer
at the start of my game to display that there may be material which
Export Format:
Size of Project
Proposed amount of products- amount of completed pages/posters/designs etc.
Schedule
My project is estimated to take around 5 weeks to produce
Budget
How much will the whole project cost? Consider costume, travel, food, props etc. Estimate
Resources
• Photoshop
• Pixel Art
Brief Fulfilment
How does your product fulfil the brief requirements

27. Planning Docs (Print Advert):

28. Finished Stuff:
Finished pieces to be displayed on your blog.