2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Camera operator
Wages: Average of 41,600 (Eric Strauss. (2018). The Salaries of Television Cameramen. Available:
https://work.chron.com/salaries-television-cameramen-8233.html. Last accessed 13th Sep 2018.)
Qualifications needed: Employers are more interested in technical skills and practical experience than your qualifications but
many camera operators take college or university courses to develop their camera skills. (Anon. (anon). TV or film camera
operator. Available: https://www.ucas.com/ucas/after-gcses/find-career-ideas/explore-jobs/job-profile/tv-or-film-camera-
operator. Last accessed 13th Sep 2018.)
Skills needed for this job: You need to know how to operate the camera expertly
Have a good knowledge of cameras and the lenses etc
Have patience and attention to detail
Be able to work well in a team and able to communicate effectively
Have physical co-ordination and strength. (Anon. (2018). Camera operator. Available:
http://creativeskillset.org/job_roles/3073_camera_operator. Last accessed 13th Sep 2018.)
3. The best 10% of camera operators make $74,870 a year or more but the lowest paid 10% of camera operators made
$18800 or less a year (Eric Strauss. (2018). The Salaries of Television Cameramen. Available:
https://work.chron.com/salaries-television-cameramen-8233.html. Last accessed 13th Sep 2018.)
NFL cameramen for fox news are payed around $150,000 dollars anually. At ESPN, a cameraperson earns an annual average
of $90,182. This salary ranges from $84,844 at the 25th percentile to $95,165 at the 75th percentile, with top earners earning more than
$100,210. Fox News, which also covers NFL games, pays cameramen about $150,000 annually, or $72 per hour.27 Jun 2018
Heather Skyler. (2018). NFL Cameraman salary. Available: https://bizfluent.com/info-10059891-nfl-cameraman-salary.htm. Last accessed 13th
September 2018.
Roger Deakins, who is a cinematographer, was nominated for 11 oscars but only won his first this
year for Blade Runner 2049- I knew this already
4. Info-graphic Bibliography:
Put your info-graphic bibliography here.
Famous Camera-operators
Lauren Schuler-Donner
Bert Haanstra
Dean Semler
Reference. (anon). List of Famous Camera Operators. Available: https://www.ranker.com/list/list-of-famous-camera-operators/reference. Last accessed 13th September
2018.
The best 10% of camera operators make $74,870 a year or more but the lowest paid 10% of camera operators made $18800 or less a year
(Eric Strauss. (2018). The Salaries of Television Cameramen. Available: https://work.chron.com/salaries-television-
cameramen-8233.html. Last accessed 13th Sep 2018.)
NFL cameramen for fox news are payed around $150,000 dollars anually. At ESPN, a cameraperson earns an annual average of $90,182. This salary
ranges from $84,844 at the 25th percentile to $95,165 at the 75th percentile, with top earners earning more than $100,210. Fox News, which also covers NFL games,
pays cameramen about $150,000 annually, or $72 per hour.27 Jun 2018
Heather Skyler. (2018). NFL Cameraman salary. Available: https://bizfluent.com/info-10059891-nfl-cameraman-salary.htm. Last accessed 13th September 2018.
Roger Deakins, who is a cinematographer, was nominated for 11 oscars but only won his first this year for Blade Runner
2049. (THIS WAS A MISTAKE HE WAS ACTUALLY NOMINATED FOR 14)
6. Research:
Describe how you located, retrieved and stored information:
I located information through the internet and through websites like google and I wrote it down on this powerpoint.
7. Client research: Irn-Bru
Irn-Bru is the most popular soft drink in Scotland, followed by Coca-Cola. It is the 3rd most popular soft drink in the UK, behind Coca-Cola and Pepsi,
selling around 20 cans every 1 second.
It is known as Scotland's second national drink behind whisky.
Who is your client, what do they make, how do they advertise their products?
Irn-Bru is well known for its cheeky, comedic and usually controversial adverts. They have had plenty of complaints on their adverts through the years
with some ads being taken down.
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
The adverts also use reward power. In most of the adverts the characters are put in a very awkward situation and once they drink a can of Irn-Bru, they
are okay and the situation is less awkward. This is why their slogan is "Irn-Bru gets you through."
These adverts have helped keep Irn-Bru popular as they are usually getting news coverage due to controversy. Since Irn-Bru is made in Scotland, the
adverts appeal to Scottish people as they have Scottish actors and use Scottish slang.
Rival products: Coca-Cola. Scotland is one of the only countries in the world that Coca-Cola isn’t the most popular drink in.
8. An example of an Irn-Bru advert is one from 2014 where a very Scottish man meets his daughters English boyfriend. They are both dressed in
stereotypical ways: the English man is in an England shirt and you can see a photo of the Scottish man wearing a Scotland football shirt. He is
clearly uncomfortable around the English man and he needs to keep drinking the Irn-Bru to get through the awkward situation.
British people find this advert funny due to the rivalry between England and Scotland and the stereotypical portrayals of each character and how
uncomfortable the Scottish man is around the English man. This advert uses reward power at the end by saying “Irn-Bru gets you through” which
is suggesting that by drinking Irn-Bru you are awarded by being able to go through an awkward situation.
I think that this advert is a realist advert as many parents will be able to relate to their child being in a relationship with someone that they don’t
really like.
A link to the advert: https://www.youtube.com/watch?v=9UprxM_aBWk
9. This advert uses shocking comedy and humor. This advert was very
controversial and was complained about over 600 times. I think that because it
is such shocking material you will remember the brand. Also the fact the cow
is saying it wants to be washed down with Irn-Bru when it is dead shows that
Irn-Bru is so good even a cow wants to be washed down with it.
10. References: Sean Murphy. (). 15 things you (probably) didn’t know about Irn-Bru. Available: https://foodanddrink.scotsman.com/drink/15-facts-about-irn-bru/. Last
accessed 19th September 2018.
Claire Cozens. (2003). Irn-Bru ad suffers labour pains. Available: https://www.theguardian.com/media/2003/jun/09/advertising. Last accessed 22nd September 2018.
11. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Irn-Bru's main competitor is Coca-Cola. Scotland is one of the only countries in the world that Coca-Cola isn't the best selling soft drink.
In response to Coca-Cola's 'Share a Coke' campaign (the cans of Coke having names written under share a coke with) Irn-Bru made their own
parody of this with the names 'Tam' 'Senga' 'Rab' and 'Fanny'. The name Fanny is from one of their controversial adverts. Their other main
competitor is Pepsi as it is the third best selling drink in Scotland.
12. Market research: Coca-Cola
Put your market research here.
Coca-Cola is the worlds most popular soft drink. According to interbrands 2015s best 100 brands list, Coca-Cola was listed
at number 3. It is the most popular drink in almost every country in the world. There are many different versions of Coca-
Cola such as diet coke, coke zero, coke vanilla, coke cherry and many others.
Coca-Cola ads are known for their simplicity and for showing how refreshing the drink is. Their ads are also known to
encourage happiness .They are also known for their ‘share a coke’ campaign encouraging people to share their drink with
each other and they also have a slogan saying ‘taste the feeling’ showing that it tastes as nice as you are feeling when
drinking it.
Another way that Coca-Cola advertises its self is through a bright red truck that comes around at Christmas time. Coca-
Cola have sponsored many big events like the olympics and the world cup.
Competition: Pepsi are their biggest rivals due to them both being the two most popular cola drinks and also because
they were released at a similar time
Things to consider:
What market is your client part of, who is their competition?
13. Coca-Cola advert Available to watch at https://www.youtube.com/watch?v=VSrqJQttGtA
In this advert for Coca-Cola, some people on the beach find a huge skydiving machine shaped like a Coke bottle in the sea and they are having fun going
inside it with each other and flying.
The slogan used at the end of this video is ‘open happiness’
Lines of appeal: The advert uses a rich and luxurious lifestyle showing people having fun on the beach and drinking coke. This makes the viewer feel
happy seeing how much fun they are having and makes you associate being happy with drinking Coke. This may make people want to buy as they think
it will make them that happy also. This advert could also be using reward power as it is showing you can be rewarded with happiness in return for
drinking Coke.
This advert is an anti-realist advert as this would never happen in real life.
This advert could also appeal to children as despite all of these people being adults they are still having fun and are are happily playing in the machine as
if they are children.
14. Coca-Cola print ad
This print ad uses lots of colour coming out of the bottle to show the rich, luxurious lifestyle that
you could have from drinking Coke. This advert is an anti realist ad as it is not
This ad also uses reward power by saying “live on the Coca-Cola side of life” as since there is
so much colour and happiness coming out of the bottle, the advert is showing that drinking
Coca-Cola is a better side of life.
This advert could also appeal to children as it has some things that children might find funny or
entertaining such as smiley faces, butterflies and a duck.
15. Market research: Pepsi
Pepsi is a Cola drink and is the 3rd best selling drink in the world (according to http://thetop10game.bksites.net/business/top-10-worlds-most-popular-
soft-drinks)
Pepsi makes around $10 billion per year in annual sales.
Pepsi adverts are known for using star billing, using celebrities to endorse their brand. They have used singers such as Beyonce, Pink, and Michael
Jackson to advertise their brand.
They have also used footballers to endorse their brand such as Lionel Messi, David Beckham and Ronaldinho.
Pepsi have also released an advergame in the past called “Pepsiman”. It was released only in Japan in 1999. Pepsiman was a superhero mascot for the
Pepsi brand in China. The game involved pepsiman going through levels and avoiding obstacles in order to reach people that were in need of a drink.
They sponsor sporting events like in NFL American Football, they sponsor the half-time show, they also sponsor the champions league in football.
16. Pepsi advert
In this Pepsi advert a little girl asks a man for a Pepsi and instead he gives her a Coke. Then her voice turns from a little girls voice to an Italian-
American gangsters voice and she tells him that she wanted a Pepsi-Cola and not a Coca-Cola and that the barman has insulted her whole family. The
whole bar is shocked. When a man is blowing bubble gum, there is a pop and the bar is shocked as they assume that it is a gunshot.
This advert uses comedy and humour as it is funny that such an innocent little girl changes to sound like a gangster and manages to intimidate the bar
man into giving her a Pepsi.
This advert is anti-realist as there is no way that this would happen in real life. That makes this all the more funny.
The advert is also saying that Pepsi is better than Coca-Cola.
I cannot confirm this but I am pretty sure that this advert uses star power to help popularise the brand as I believe that the voice of the little girl (when her
voice turns into a gangsters) is Marlon Brando, who is known for his role in the famous gangster movie franchise ‘The Godfather’.
17. This is one of Pepsi’s print adverts. This advert uses comedy and humour to imply that it is the
better one out of Pepsi and Coke. Halloween is known for people dressing up as scary
characters such as zombies and since the Pepsi can is dressed up as a can of Coke it is
showing that Coke is scary compared to Pepsi, suggesting that Pepsi is much better than their
rival company.
18. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
19. Audience research: Irn-Bru
Primary
I asked Bailey some questions regarding Irn-Bru and other soft drinks and how they are advertised.
Name: Bailey
Age: 16-17
Q1) What is your favorite Irn-Bru video advert and why? I find the “fanny” advert rather amusing so I would probably say that
one
Q2)What do you think they could do better in their adverts and why? They could definitely include famous Scottish faces, which
would still appeal to the Scottish but include faces people can recognise.
Q3) Do you think the ads are successful in promoting their product and why? Extremely, the ads are extremely memorable and
get people talking about their brand
Q4) Are you okay with the potentially offensive content in the ads and why? I'm perfectly fine with the offensive content
because its funny and said in context of a joke. People are getting far too easily offended.
Q5) How often do you drink Irn-Bru and why? I do not drink it as I do not like the drink
Q6) Do you have another favorite soft drink and why? Probably Red Bull because I like the taste and it is endorsed by some of my
favourite sports peoples
20. Q7) Do you think the funny content of the ads works and why? I do think it works as it makes the ads extremely memorable
Q8) Why do you think the adverts appeal to their target audience? They all include Scottish people which shows they're proud of
their roots in Scotland and appeals to all the Scottish people who see the adverts, its a "true Scottish drink"
Q9) Do you like any other soft drink ads and why? I like RedBull adverts as they include some of my favourite sports people
Q10) Do you think that the print adverts work and why? I do think they work as they have the same humour as used in the video
adverts making them extremely memorable when you catch it in the corner of your eye when you're out. They also get people
talking about the adverts and Irn-Bru
21. Audience research- Dad
Q1) What is your favorite Irn-Bru video advert and why? The ‘Mum’ ad as it made me laugh.
Q2)What do you think they could do better in their adverts and why? Include some Scottish people that English people will
recognise e.g actors, comedians etc.
Q3) Do you think the ads are successful in promoting their product and why? They are successful in making me recognise the
product as Irn-Bru, but it didn’t make me want to buy it.
Q4) Are you okay with the potentially offensive content in the ads and why? I am because it fits with my personal sense of
humour.
Q5) How often do you drink Irn-Bru and why? I don’t drink it as I don’t like the look of it (the colour) and I am not too keen on
the taste.
Q6) Do you have another favorite soft drink and why? Dandelion and burdock as I like the taste and it reminds me of childhood.
Q7) Do you think the funny content of the ads works and why? I think it works as you engage with the ad and don’t want to look
away. They are memorable and you will probably talk about them.
Q8) Why do you think the adverts appeal to their target audience? They appeal to the Scottish market as Irn- Bru is known as a
hangover cure in Scotland and the slogan “It gets you through” suggests you will get through a rough hangover.
22. Q9) Do you like any other soft drink ads and why? I like the Pepsi football ads as they are entertaining.
Q10)
23. Audience research Irn-Bru Mum
Q1) What is your favorite Irn-Bru video advert and why? I liked the “Fanny” advert because it was funny.
Q2) What do you think they could do better in their adverts and why? Include famous people that many people will recognise.
Q3) Yes, they are memorable due to them being funny. The old adverts also bring back nostalgia from when I drunk Irn-Bru as a
kid.
Q4) I don’t find them offensive as they are funny and many are just innuendos and are not meant to offend. They are quite tame
compared to some Scottish humour.
Q5) I don’t drink it often because I forget that it is an option so tend to go for other soft drinks. However, I drunk it a lot as a kid
and I do like the taste as it reminds me of cream soda.
Q6) Lemonade as it is refreshing, easy to drink and you can drink it with other things like juice or alcohol.
Q7) I think the ads work as they are funny and you remember them.
Q8) They appeal to Scottish people as they use Scottish actors. Also it appeals to Northern English people as the Scottish humour
is similar to Northern English humour
Q9) I liked the R-Whites “Secret lemonade drinker” adverts. I also liked that the actor in the ad was Elvis Costello’s dad
24. 10) I think they work as they all heavily feature the colour orange that you associate with Irn-Bru. Most seem to have a cheeky sense of humour about
them but it is the memorable colours and logo that catch the eye and get your attention.
25. Secondary research
Age: Around 25 years old
Gender: Drunk by more men than women but only just
Politics: Left wing
Nationality: The target nationality is Scottish people as well as British people. You can tell from the adverts that the target audience is mostly Scottish
people as most of the actors in their adverts are Scottish and they use Scottish slang. The drink is also advertised as Scotland's other national drink.
Hobbies: Many people like going to the cinema and many people also like listening to music. So these adverts could be played in cinemas or on the
radio.
Occupation: The most common occupation of Irn-Bru drinkers is Engineering, followed by government and civil service and then followed by law.
(I found out all this information at Yougov profiler)
By googling why people like Irn-Bru I found a reddit page where users were explaining their reasons for liking Irn-Bru. Here are some of the
reasons. Here is the link. https://www.reddit.com/r/Scotland/comments/8oshck/why_do_people_like_irn_bru_it_tastes_like_cough/
It is a good hangover cure
They grew up with it
They like the taste
It is marketed with the local sense of humour so it is a ‘fun drink’.
26. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are making
three different but linked products.
What would you do for Irn-bru?
Uses Comedy and humour to exaggerate how much people will do just for Irn-Bru.
Man rugby tackles old person as they are holding a can of Irn-Bru. This would be shocking to the viewer and Irn-Bru are known
for their shock humour.
Like the Mars bar “You’re not you when your hungry” adverts, there could be a very English person and then when they drink
the Irn-Bru they become incredibly Scottish. Like a halloween advert instead of turning into a werewolf he turns into a Scottish
man.
27. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are making three different but
linked products.
Irn-Bru advert
TV advert
What would you do for Irn-Bru?
Old man walking down the
street. Goes to local shop to buy
Irn-Bru and newspaper then he
suddenly gets rugby tackled by
a man that wants his Irn-Bru.
There would be peaceful music
playing until he is tackled then it
would cut. The setting would be
outside a normal looking
newsagents. Irn Bru ads were
known for their shock humour
so I think that this would appeal
to the fans of Irn-Bru adverts.
The shopkeeper could be a
famous Scottish actor
Radio ad
Man gets given Irn-Bru by Scottish man and suddenly
he becomes a very stereotypical scottish man. After his
1st sip, the music on his radio becomes bagpipes. On
the second sip his TV turns to an old Scotland match.
On his 3rd he gets a Scottish accent on his 4th he
grows a mustache. On the 5th he can just become a
famous Scottish person such as Sean Connery. Or if
not that, the advert could be a halloween based advert
where instead of turning into a werewolf a man turns
Scottish. The setting would be a normal looking
house/flat
Advergame
A temple run/subway surf
style game where you are
running away from the man
that wants your Irn-Bru. You
need to avoid obstacles and
if you hit any he will catch
you. This game will be a
mobile game.
A game where you are on a
skateboard and need to deliver cans
of Irn-Bru to different locations in a
time limit but you need to avoid
obstacles, some being characters
from the adverts, and jump over
different things in your way. This
game will be a mobile phone game
and the levels will increase in
difficulty with each level.
An advert where a zombie
rises from the dead just to
steal someones Irn-Bru.
The setting would be a
creepy, dark graveyard
29. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Game: A game where you are on a skateboard and need to deliver cans of Irn-Bru to different locations in a time limit but
you need to avoid obstacles, some being characters from the adverts, and jump over different things in your way. This
game will be a mobile phone game and the levels will increase in difficulty with each level.
A game where you are playing as an old person that is holding the Irn-Bru can and you are being chased after by a man
desperate for the Irn-Bru. You need to avoid obstacles like Irn Bru bottles being thrown at you and barriers. The more you
run, the faster it gets. Some of the barriers could be stereotypical Scottish things like glasses of whisky.
30. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
31. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
The advert is two people who have finished their drink and they both realise that there is a vending machine with one Irn-
Bru left. They race each other to the vending machine. The person that gets the drink becomes Scottish after drinking.
32. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
33. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
My game would be like Temple Run or
subway surf; a game where the aim is to run
as far as you can, collecting the Irn-Bru cans
as you go. You would pick your character
between the two office workers from the
advert and the one that you did not pick
would be chasing you. You would have Irn-
Bru cans to collect and they are the in game
money; they would be used to buy stuff such
as new clothing for the characters or power
ups. You are able to play multiplayer against
your friends in split-screen or against them
online. You can also play against other
players online.
I might call the game
Irn Bru office run.
34. There will also be power
ups including things from
the adverts like the office
chairs can be used to go
faster. In online mode, you
are racing against your
friends or other players
and you can use power
ups from the adverts like
the book to throw at them
to hit them so you can get
past them. Another power
up will be a bottle of Irn-
Bru that will pour in the
opponents vision so they
can’t see as well.
There will be a few
different maps. An
office space will be
one of them. There
will also be places
like locations in
Scotland such as
Glasgow and in the
Irn-Bru factory.
35. Sound effects/dialogue I will use
Pain sounds (e.g saying “OW!” When getting hit.) Could make this by recording someone’s voice.
No copyright 16 bit music from youtube
Crashing sound for if you hit something (could make this by hitting something into a wall or by dropping something)
A spraying fizzy drink sound for the Irn-Bru bottle power up (this could be done by shaking a fizzy drink bottle and opening it and recording the sound)
36. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
37. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
