The document contains planning materials for various advertising projects promoting Irn-Bru, including a TV commercial, advergame, and print ad. For the TV commercial, it includes a storyboard and shot list. For the advergame, it lists planning requirements but no details. For the print ad, it shows testing designs and potential color schemes. Research on Irn-Bru's target audience and competitors is also included.

1. Irn-Bru
WILL CAVE

2. Info-graphic Bibliography:
Put your info-graphic bibliography here.

3. Info-graphic:
Put your info-graphic design work here.

4. Research:
Describe how you located, retrieved and stored information:
https://www.glassdoor.co.uk/Salaries/game-designer-salary-
SRCH_KO0,13.htm

5. http://www.nesta.org.uk/publications/map-uk-games-
industry?gclid=CKvdvI6hotYCFQ6T7Qod9UcPlA

6. https://www.google.co.uk/search?q=hwhich+are+the+most+ea
rning+AAA+game+co
mpanies+as+of+today%3F&oq=hwhich+are+the+most+earning
+AAA+game+companies+as+of+today%3F&aqs=chrome..69i57.
25191j0j7&sourceid=chrome&es_sm=91&ie=UTF-8
https://www.cnbc.com/2016/04/22/mobile-
game-revenue-to-pass-console-pc-for-first-
time.html

7. Best selling video games of all time. https://www.connectedly.com/10-best-selling-video-games-all-
time
Digital gaming is huge too , offering a diverse
range of games , so its not surprising that is
has 125 million users
https://en.wikipedia.org/wiki/Video_game_industry

8. The Facts
1. The national average annual pay
for the job of a Video game
designer is around £30,000
2. In 2014 there was at least 1902
video game companies found ,
they were totally estimated to be
producing around £1.7 billion
towards the UK economy.
3. Some of the main game company
locations around the UK are ;
Edinburgh, Manchester , Cardiff ,
London and much more.
4. The three leading game
companies , in terms of net worth
, are Activision Blizzard ($29.23
billion)

9. https://visual.ly/community/infographic/gaming/g
etting-know-victorias-digital-video-game-industry
https://www.entrepreneur.com/article/293750

10. Client research:
One advertisement method used by Irn Bru to promote their soft drink , was to use slapstck-humour in a parody of The
Snowman, the nostalgic and humour was effective at getting audiences to associate it with Irn Bru. This was another
example of Irn Bru being advertised using slightly controversial content in the advertisement.
http://theinspirationroom.com/daily/commercials/2006/12/IR
N-BRU-Snowman.jpg

11. Client research:
One of Irn Bru’s key phrases was the iconic “Irn Bru gets you through”, this was effective as the majority of Irn Bru’s 21st
century advertisements focused on this and built the short story around this. The idea that irn bru gets you through is
shown through the use of very awkward scenarios , however its not literal proven fact that Irn Bru gets you through , but
it some situations it might get you through. A.G. Barr P.L.C. was first founded in 1904.
https://mir-s3-cdn-
cf.behance.net/project_modules/disp/a5ff3d10535927.560e68
e47dcc2.png

12. Client research:
Irn Bru’s main advertising type is controversial advertisement, probably because in the world of business any PR is good
PR. Their advertisements are usually controversial , but that gets people talking about it, meaning people then do the
advertising for free.
http://foodanddrink.scotsman.com/wp-
content/uploads/2015/05/AAAAAAAAAAAAA6.jpg

13. Client research:
To summarize, When Barr is Advertising Irn Bru they might use humorous, comedic, controversial
content. For an example of their use of humorous and comedic content in their advertisements, they
produced a parody of the much loved short animation film , The snowman -1982.They used peoples
nostalgia and amusement to try and promote Irn Bru. Barr also uses controversy , sometimes the
content they use is only slightly controversial and sometimes it is quite controversial. Barr has used
many advertisements using controversial content , some would describe their use of such content to
be crude. Barr’s phrase that is used on most of their advertisements is “Irn Bru gets you through”.

14. Market research:
The client , Irn Bru, is part of the fizzy drinks market. Irn Bru’s competitors are ; “The Coca-Cola Company", "PepsiCo Inc.”
and “Britvic Inc. “ . Irn Bru is part of 3 key industries , these are ; “Soft Drink Manufacturing” , “The Manufacturing Sector”
and “The Non-alcoholic Beverage Manufacturing. A.G. Barr P.L.C. , the company that owns Irn Bru makes an annual
revenue of $322.349 Million 0r £238.094 Million.
http://www.hoovers.com/company-
information/cs/competition.ag_barr_plc.650cd962905a03d4.ht
ml

15. Market research:
The Coca-Cola Company used Santa Claus to promote Coca-Cola around the Christmas holiday each year, they started
using this iconic image in the 1930’s. 1941 was the first time the iconic nickname “Coke”. In 2006 they introduced “Coke
Rewards”, this gave lucky customers reward codes to input online and receive rewards.

16. Audience research:
Secondary:
The average consumer of Irn Bru is a male between 25 and 39 , they live in either central Scotland or northern Scotland
or the North east, they are far Left wing in politics , they will either be involved with Engineering or Government and civil
service or Telecommunications, they are estimated to have between £125 and £499 spare per month.
Primary:
From my research I found that from 19 people in the group
47.5% are 17 years old, I also found out that from the same 19
people 85.7% were male and 14.3% were female.
https://yougov.co.uk/profileslite#/Irn_Bru/demographics

17. Audience research:
• What type of advertising works best at influencing you? (TV ads, Radio ads , signs, posters etc.)
• Print
• What makes you remember an advert?
• Design and storyline
• What advert comes to mind right now?
• Skittles
Questionnaire

18. Audience research:
• What type of advertising works best at influencing you? (TV ads, Radio ads , signs, posters etc.)
TV
• What makes you remember an advert?
The comedy aspect of it, memroble catch phrase or memrable character. (meerkat movies)
• What soft drink advert comes to mind right now?
Irn-bru
Questionnaire

19. Audience research:
• What type of advertising works best at influencing you? (TV ads, Radio ads , signs, posters etc.)
Internet adverts
• What makes you remember an advert?
Comedy or the unexpected
• What advert comes to mind right now?
The new McDonald’s Advert for the burgers
Questionnaire

20. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Mood Board:

21. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Inspiration:

22. Individual Idea:
Irn bru advergame: racing game. Your last place in the race, you then
turn to Irn bru instead of petrol, this transforms your car into a faster
car , as it’s a rocket car, you then get to race all the other other
slower, non irn bru cars.
You can even choose your drivers gender, male and female. The
more irn bru you collect, the more fuel , if the fuel runs out then you
crash.
Or
Advergame idea *1

23. Individual Idea:
Advergame idea *2
The idea is an infinite runner , which picks up speed , as the
track is a treadmill. Where as you run you have to avoid
obstacles which are rolling toward you , these might be cans
of other soft drinks , that are not irn bru. While all that is
happening you can absorb the irn bru can power-up, this
increase strength and health for a while, meaning you don’t
have to avoid the obstacles while the effects are on. This
would also use the guy from the tv advert.

24. Planning Docs (TV Advert):
Mood/concept board:

25. Planning Docs (TV Advert):
Roles/Responsibilities
Will(me): Props
I will look after the props, I will set up the props so that
they are reedy to be used in filming, when we do retakes I
will have to get the props exactly where they originally
were, get rid of used props that are no longer needed .
Like used cans of Irn-Bu.
Sophie: On the camera
She will set up the camera I the right position for each
retake and shot that is needed, and make sure the
footage is stored on a storage device, like an S-D card
Georgia: Management/Organizing
Clara: Management/Organizing
They will both be making sure everything is managed
correctly , directing the production, leading the crew, and
keep progress moving.

26. Planning Docs (TV Advert):
•There’s a teenager, Angus, who is being pushed around and bullied at school near his lockers and he is very upset.
•He goes into the guys changing room, locks the door and sits down on the bench.
•He opens his Irn-Bru can and drinks it.
•Then he feels weird and gets up and looks at himself in the mirror with his hands on each side of the sink.
•He then opens his eyes wide and takes his glasses off.
•Then cut to the door opening and smoke and he walks out of the changing room.
•He looks really cool and is now wearing a leather jacket and has clear skin and good hair.
•He walks out into the main hall and walks towards the door.
•People who are in the hall do a double take as they are shocked by his new looks.
•A Scottish girl says “ (Och aye the noo/ oh yes, right now) (pure dead brilliant/ you look good) “
•Then as he walks past the shop we get him in slow-motion as the winks at a group of girls.
•The girls are stood with the bully who has a cola in his hand.
•They drop all their things and follow Angus and leave the bully on his own.
•He drops his cola and goes to enter the shop but walks into the door as it’s a pull not a push.
•Angus keeps walking out the door as girls follow him excitedly.
•As he walks off the shot gets his whole body and you see he’s wearing a kilt.
•When he’s out the door he stops and drinks his Irn-Bru as he holds up a Scottish flag up in the other hand.
•Fire works bang. (Photoshop).
•Then cut to the orange background with the quote, “Irn-Bru, end your day with a bang ”.
G

27. Planning Docs (TV Advert): Storyboard:
Angus gets
bullied by
some other
students.
Angus then
finds an Irn
Bru in his
locker after
being bullied.
Angus has
been
transformed
in to a cooler
Angus.
The bully is
surrounded by
Girls, because
he is popular.
Angus appears
and the girls
stop talking to
the bully.
The girls
follow Angus
out of the
college.
One of the
girls says
something to
the audience.
Angus walks
away with an irn
bru in hand, and
wearing a kilt.

28. Planning Docs (TV Advert):
Location/Shot list:
1. Lockers
2. Men's changing room
3. Hall/Atrium
4. Outside shop
5. Entrance
6. Outside the Entrance
Lockers: Men's changing room: Hall/Atrium:
More close up
shots here for the
characters reacting
to angus after he
drinks the irn bru,
also there

29. Planning Docs (TV Advert):
Outside The Entrance:

30. Planning Docs (TV Advert):
Outside the shop: The Entrance

31. Planning Docs (TV Advert):

32. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

33. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Testing designs:

34. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Testing designs:

35. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Potential colour scheme:

36. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

37. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

38. Finished Stuff:
https://www.youtube.com/watch?v=R19BWemaYzYAdvergame:
I think the vibrant colour combination worked well to show what I was advertising , even if I didn't’t clearly show what it
was. I wanted to go for a very simple and blocky style. I think in the end , looking back my advergame didn't’t piece together
as well as I thought it would, so basically I think the editing that did didn't’t work well in the end, however I did get an
insight into the world of editing products , it showed me that it takes time and a lot of effort. I am trying to improve my
video game work. One way that I would do this is by spending more time o the animation aspect of my work, this is an area
where I was lacking. Another way I would improve is in the editing aspect , as I think I could have pieced it all together a lot
better if I had had more time to use the software and practice my work.
Evaluation: