Kyle Cavazos proposes creating a web portfolio to showcase his photography, writing, and video work to help find a job in journalism. The site would have sections for his photography, blog posts, and video reel to display his skills and knowledge. It would also feature a photography slideshow and contact page. Multimedia would include photo galleries that viewers can click through as well as embedded YouTube and Vimeo videos. The proposal outlines marketing the site on Facebook and Twitter to reach at least 200 and 50 people respectively. While page views were high, most sessions were short. The conclusion recommends adding more content, updating the subtitle, and including more words on the site.

1. S
WEB PROJECT
PROPOSAL
By: Kyle Cavazos
Web design for journalism

2. CREATE A JOURNLISM
PORFOLIO
S Showcase photography
S Share my written works and videos
S Be able to link prospective employers to an online
database of my work

3. RATIONALE
S I NEED A JOB!
S Have a single site where all of my Internet presence can
be located
S Links to social media
S Gain an audience
S Displays my creativity and allows for feedback and
improvement

4. CONTENT
S Sections:
S Photography
S Blog with articles
S Video reel
S Displays my working knowledge of my career field
S Major feature: photography slideshow
S Contact page

5. MULTIMEDIA
S Photo gallery
S Displays captions when clicked on
S Embedded videos via Youtube and Vimeo
S Enabled comments
S Social media streams

8. Marketing Channel 1:
Facebook
S Why: 688 friends,
people love to be nosy,
easy way to be
“shared” by relatives
S Goal: Reach at least
200 people.
S Posting: Tuesday and
Sunday

9. Marketing Channel 2: Twitter
S Why: Retweetable, more
access from users,
hashtags
S Goal: About 50 visits
S Posting: Monday,
Wednesday and
Saturday

10. Results: kylecavazos.com

11. Results: cont.

12. Conclusion
S Goals were not reached
S Page views were high
S Session duration was predominately low
S Fixes:
S Include more content on website
S Update subtitle to accurately reflect content
S Have more words on my site