The document discusses creating and expanding one's identity in Web 2.0 through establishing an online presence. It recommends starting a website to recognize individuals and businesses in social media in a cheaper and more flexible way than print advertising. Benefits include convenience, credibility, promoting brick and mortar presence, two-way communication, and growth opportunities. The document suggests starting a website for new businesses, professionals, those with hobbies or seeking jobs like photographers, painters, dog walkers, and talents like dancers, singers, and artists.

1. Creating & Expanding
Your Identity in the
Web 2.0
Presentation by Iris Lika
Clark University
Fall 2012
Social Media Marketing
Prof. Frechette

2. Where do you begin?

3. Free Website Video Illustration
 http://www.youtube.com/watch?v=M0H5KRcp

4. Benefits of your own Website
 Recognition of the individual/business in the social media
 Far cheaper and much more flexible than print advertising
 Offer convenience
 Improve credibility
 Promote your brick & mortar presence
 Two-way communicative marketing
 Growth Opportunity

5. When to start your own website
A new business
 A professional (professor, PhD, doctor,
scientist, etc.)
 A hobby/job seeker (a photographer, a
painter, a dog walker, babysitter, etc.)
 A talent (a dancer, a singer, a make-up
artist, an actor, a hair dresser, a writer,
etc.)