Brief collection of slides that formed the backdrop to a class with PR professionals on the CIPR course at Birmingham City University's School of Media

1. Paul Bradshaw Online Journalism Blog PR and social media

2. Was the age of mass media a blip? Audiences becoming smaller Communication increasingly horizontal, less vertical Algorithms, not editors: prominence set by many, not few

3. The web is not a 'channel' Most popular use of web: email (social networks coming up fast) Biggest chunk of time: communities Web as tool; 'users' not audience

4. 'The brand' = consumer experience Manage the experience not the brand Importance of social capital Giving users a stake and a vote From linear to networked model

5. http://del.icio.us/paulb/interactivepr Stop talking about Dell Hell. Let's talk creative failure.

6. Twitter.com/paulbradshaw OnlineJournalismBlog.com Google me.