iQU® delivers value added marketing technology solutions and knowledge that empowers game developers to execute effective player Acquisition, Retention and Monetization (ARM). Our expertise comes in optimizing the complete gamer journey. iQU® is a market leader in delivering cross platform games marketing, via global User Acquisition (UA). UA solutions are performance based (CPA/CPAU/CPI) via global media partnerships and advanced (re)targeting. The marketing funnel is optimized via in-house technology. The software can also be delivered to clients on a Software as a Service basis (SaaS), our platforms are also compatible with other 3rd party tracking, reporting and analytical systems. Solutions are provided and being used by early stage game companies as well as global leaders like Electronic Arts, Wargaming, Kabam, NextGames, GrandCru and Ubisoft. I am responsible for international expansion with full P&L accountability, recruitment and management of each business unit. Department head of Marketing, Ad Operations, Product, Design and gaming portals teams.

1. An Introduction to iQU
Your game is our passion

2. 2009
Birth of MMOLife
Launch of Localized
MMO Portals
2011
Rebranding
to iQU
2013
Launch
ff Mobile Services
2012
Winner of Red Herring
Award
History
2014
Aquisition of HoneyTracks

3. Today
Branding Performance
C A M P A I G N S
Multiple Traffic Solutions
Premium
Gaming
Portals
Gaming
Sites
Media
Networks
Social Search R.T.B. Re-targeting
A full-service, results-driven, games marketing partner for advertisers, publishers and agencies,
bringing expertise and performance to the digital games industry.

4. www.mmogames.com
Marketing Campaigns
Discovering Trends
Gathering Market Insights
Creative (A/B) Testing
Building a Community

5. Branding Opportunities
Over 1 Billion monthly impressions
mmogames.com jeux-mmorpg.fr mmobomb.com
xfire.com onrpg.com mmorpg.com
+50 gaming
websites

6. Channel Categories
Contextual Display E-mail In App / In Game
Mobile Network RTB Search

7. The Game Life Cycle
Launch Growth Maturity Optimization

8. Ad Solutions Team
• Designer
• Analysts
• Campaign Management
• Tech Support
We Work For You
Partner Manager
• Campaign Strategy
• Campaign Guidelines
• Campaign Updates
Content Team
• Content Marketers
• Designers
• Community Team
Client

9. Media Buying
Testing
Define campaign parameters
Insights
A/B testing
Speed
Instant delivery of traffic
enables quick assessment
+148 Networks

10. Innovation
Fraud prevention & detection
Dynamic Pricing
Multi-event Tracking

11. Global Reach
Strong Markets
The top 3 countries in terms of revenues generated from
i-pad games were the US, China and the UK
Growth Markets

12. Portfolio
250
Campaigns Active
30,000
Games promoted up to date
4,500
Active Publishers

13. Testimonials
Whitney Henderson
Senior Marketer
“ iQU has a large understanding of
the gaming industry. We really
appreciate their dedicated and
personal account management."
“ Strongly recommend anyone work
with iQU, they are such a
professional and reliable partner for
Wargaming. The level of their
performance marketing services is
above normal."
Anthony Babichev
Deputy director of Global Advertising
" Awesome to work with. Incredibly
organized, easy to communicate
with, responsive and professional
feedback."
Michael Lee
Brand Manager

14. Success
starts here
Get Started
EXAMPLE CAMPAIGN
Goal: Generate 2500 new players
KPIs : Play rate of 30%. Recoup of 200% in 60 days
Target Audience: Male 20-30
Markets: United States and LATAM
Game Genre: MOBA
Platforms: Web
Registration flow: SOI
Pay-out model: CPL
Launch date: 1st of month
Campaign period: 1 month
Budget : $20,000

15. PR & Branding Approach
Our Approach
Identify Client
Objectives
Selection of
Reach Publishers
Game Branding
Campaign
Representing Premium Global
Game Websites
Build brand image and
awareness of your game(s)
Partnership consultation to
meet branding/reach objectives
Exclusive mmogames.com
promotion
Game Portals

16. Performance Marketing Approach
Our Approach
Client Portfolio
Identify Client
Objectives
Selection of
Publishers
Test & Optimize
Creative design
Creative Analysis
Landing page optimization
Campaign optimization
Dynamic Pricing model
Game
Port-
als
Game
Sites
Media
Net-
woks
Social
Sear-
ch
R.T.B.
Re-
targeti
ng

17. iQU.com
Next Step: Customized Proposal
Contact games@iqu.com