iQU_Advertiser_Intro Deck
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iQU is a digital media agency located in Haarlem, Netherlands with 30 employees who are passionate about gaming. They help games grow through performance, branding, and dialogue media strategies. Since 2009, they have acquired over 20 million players for 450 publishers through 150 active campaigns across 2000 games. Their services include performance marketing through 100+ networks, brand marketing, influencer marketing, public relations, and media buying to help games throughout their lifecycle. Clients praise iQU for their professionalism, reliability, optimization of campaigns, and ability to acquire players at low costs.
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- 1. 1
- 2. About iQU
- 3. Who Are We? are a relatively small but powerful team of 30 people, located in one of the most beautiful cities of the Netherlands, Haarlem. are player acquisition strategists coming from all over the world, but sharing one common trait: We all love gaming and we are passionate in helping games grow great. are a digital agency dedicated to games, providing services in the field of player acquisition through performance, dialogue and branding media strategies. WE
- 4. Experience 2009 Birth of MMOLife Launch of Localized MMO Portals 2011 Rebranding to iQU 2013 Launch Mobile services 2015 20 Million Players Acquired Vision We help to grow great games. Mission iQU combines industry experience with cutting-edge tools to optimize the player journey and reach new audiences. Vision & Mission History 150 Campaigns Active 2,000 Games Promoted 450 Active Publishers Digital Media Agency For Games
- 5. Performance Brand Dialogue Strategy Strategy Strategy iQU works exclusively with online and mobile game developers to assist them to shape the most efficient strategy for user acquisition Player Acquisition Strategists iQU offers multiple Performance Network Solutions tailored to your preference and needs You decide the objectives, budgets and targeting and we do the rest to ensure you get the maximum exposure possible. Tell your story via the world's top influencers and PR outlets.
- 6. The Process Set up a Strategy Launch Campaign Test & Optimize Public Relations Network Management Performance Campaign Media Buying Branding Campaign Influencer Marketing Identify Client Objectives Game Portals Game Sites Media Networks Social Search R.T.B. Re-targeting
- 7. iQU can assist during the complete game lifecycle (Alpha, Beta, Launch) Game Lifecycle
- 8. iQU’s Global Reach Core Markets Growth Markets Emerging Markets World Wide Reach
- 9. iQU Services
- 10. iQU specializes in user acquisition campaigns (CPA/CPL/CPI/CPP/CPAU) for both online and mobile games, providing high quality traffic. Performance Marketing
- 11. Brand Marketing Boosting brands and increasing awareness through iQU Branding campaigns (CPM)
- 12. Influencer Marketing iQU provides two major types of Influencer Marketing, Live Streaming and Game Reviews Game Review Invite Audience, Stream Live, Upload Video
- 13. Public Relationships Direct Copy of Press Release Links to articles with commentary Top gaming journalists across the globe’s best gaming portals create a “hype” around your game
- 14. +148 Networks Media Buying Channel iQU’s in-house Media Buying team ensures perfect targeting and high ROI in the best advertising networks.
- 15. Why work with 100+ Networks? iQU takes all the hassle and optimizes traffic. 100 + other networks Managing 3rd Party Media Networks
- 18. What Our Clients Say "I strongly recommend anyone work with iQU, they are such a professional and reliable partner for Wargaming. The level of their performance marketing services is above normal.“ Anton Babichev - Deputy director of Global Advertising “iQU takes away all of the hassle of dealing with CPA Networks, if any reach out to me I pass them on to iQU knowing they will be tested and optimized in real time.” Filip Waenerlund – Senior Programmatic Buying Account Manager “iQU are great to work with and are very adaptable to the client requirements. We received great brand exposure and large number of a players at a low effective CPA.” Sebastian Fruend – Head of Marketing
- 19. Contact For more information visit our website: www.iqu.com or send us an email at info@iqu.com