iQU is a small team of 25 people located in Haarlem, Netherlands that specializes in player acquisition for online and mobile games. Their vision is to help games grow through performance, branding, and dialogue strategies. They currently manage 250 campaigns for over 2,000 games across core, growth, and emerging markets. iQU offers services including performance marketing, brand marketing, influencer marketing, public relations, and media buying on over 148 networks to optimize the player journey.

1. WE GROW GREAT GAMES
An introduction to iQU

2. About iQU

3. Who Are We?
are a small but powerful team of approximately 25 people, located
in one of the most beautiful cities of the Netherlands, Haarlem.
are player acquisition strategists coming from all over the world,
but sharing one common trait: We all love gaming and we are
passionate in helping games grow great.
are a digital agency dedicated to games, providing services in the field
of player acquisition through performance, dialogue and branding
media strategies.
WE

4. Vision
“We help to grow great games”
Mission
“iQU combines industry experience and data to
optimize the player journey, reach new
audiences and deliver a positive ROI”
Goal Statement
250
Campaigns Active
2,000
Games promoted
4,500
Active publishers
“We aim to be the digital marketing partner of choice for all sizes and types of game developers”
Digital Media Agency For Games
Vision & Mission Experience

5. Performance Brand Dialogue
Strategy Strategy Strategy
iQU works exclusively with online and mobile game developers to assist them to shape
the most efficient strategy for user acquisition
Player Acquisition Strategists
iQU offers multiple Performance Network Solutions
tailored to your preference and needs
You decide the objectives, budgets and targeting
and we do the rest to ensure you get the
maximum exposure possible.
Tell your story via the world's top
influencers and PR outlets.

6. The Process
Set up a
Strategy
Launch
Campaign
Test & Optimize
Public
Relations
Network
Management
Performance
Campaign
Media
Buying
Branding
Campaign
Influencer
Marketing
Identify Client
Objectives
Game
Portals
Game
Sites
Media
Networks
Social Search R.T.B. Re-targeting

7. iQU can assist during the complete game lifecycle (Alpha, Beta, Launch)
Game Lifecycle

8. iQU’s Global Reach
Core Markets
Growth Markets
Emerging Markets
World Wide Reach

9. iQU Services

10. iQU specializes in user acquisition campaigns (CPA/CPL/CPI/CPP/CPAU) for both online and mobile games,
providing high quality traffic.
Performance Marketing

11. Brand Marketing
Boosting brands and increasing awareness through iQU Branding campaigns (CPM)

12. Influencer Marketing
iQU provides two major types of Influencer Marketing, Live
Streaming and Game Reviews
Game Review Invite Audience, Stream Live, Upload Video

13. Public Relationships
Direct Copy of Press Release Links to articles with commentary
Top gaming journalists across the globe’s best gaming
portals create a “hype” around your game

14. +148 Networks
Media Buying Channel
iQU’s in-house Media Buying team ensures perfect targeting and high ROI in the
best advertising networks.

15. Why work with 100+ Networks? iQU takes all the hassle and optimizes traffic.
100 +
other networks
Managing 3rd Party Media Networks

16. Clients & Partners

17. +500 other
websites
Our Partners

18. What Our Clients Say
"I strongly recommend anyone work with iQU,
they are such a professional and reliable partner
for Wargaming. The level of their performance
marketing services is above normal.“
Anton Babichev - Deputy director of Global Advertising
“iQU takes away all of the hassle of dealing
with CPA Networks, if any reach out to me I
pass them on to iQU knowing they will be
tested and optimized in real time.”
Filip Waenerlund – Senior Programmatic Buying
Account Manager
“iQU are great to work with and are very
adaptable to the client requirements. We received
great brand exposure and large number of a
players at a low effective CPA.”
Sebastian Fruend – Head of Marketing

19. Contact
For more information visit our website:
www.iqu.com
or send us an email at info@iqu.com

20. We Grow Great Games