This document summarizes the business model of mfloat.in, which provides advertising opportunities for merchants through a combination of digital and referral marketing. Key aspects of the model include:
- Merchants can register and upload ads which are targeted to users based on interests and location.
- Users can register and create "pages" for friends and family to become affiliate members who earn commissions on sales to their networks.
- The system aims to connect merchants and consumers through digital tools like email, SMS, and a personalized portal for each user.