Motor City Casino Hotel-NMDL
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Motor City Casino Hotel is developing a digital marketing strategy to increase sales and profits by enhancing its online presence and promoting its luxurious atmosphere. It faces intense competition from other Detroit casinos like MGM and Greektown. The strategy involves improving the website with a blog, running Google AdWords and Facebook ads, and engaging audiences on social media platforms like Facebook, Twitter, and YouTube to interact with current and potential customers. Success will be measured through various social media engagement metrics and traffic from paid digital channels.
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Vineeta Makhija is a social media manager based in Dubai with over 6 years of experience managing social media campaigns and 2 years experience in paid search and off-site SEO. She has expertise in major social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, Vine, YouTube and Google AdWords. Some of the clients she has worked with in Dubai include Vesna, Inkas Vehicles, La Terrazza Restaurant, Glee Hospitality, Luxury Souq, Aero Private Jet, DMS Diamonds and Amber Palm. Her portfolio provides examples of social media campaigns she has run, her strategy approach, certifications and articles she has written.
Medha Dixit - Digital Marketing Nanodegree
The document outlines a marketing plan for Udacity's Digital Marketing Nanodegree (DMND) program. It includes the following key points:
- The objective is to enroll 100 new students in the DMND program with a $50,000 marketing budget.
- The target persona is a 35-year-old male sales assistant interested in career growth and digital marketing skills.
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All famous company profile v11.0 oct 21, 2013
This document provides an overview of online marketing services focused on social media. It discusses how social media has changed online marketing and the need to embrace platforms like social SEO, social CRM, social listening and social analytics to be successful. Specific services outlined include keyword management, branded content creation, social community engagement, paid advertising, and reporting and analytics. Social media marketing packages are presented at different levels (Starter, Business, Pro) with varying features such as number of blogs, social posts, and level of community engagement included. The overall message is that these social media marketing services can help companies lift their online marketing game and drive traffic, sales and ROI.
All famous company profile v12.0 nov 14, 2013
This document discusses various online marketing services offered by the company including social media marketing, search engine optimization (SEO), social customer relationship management (CRM), social media analytics, and paid advertising. The company aims to help clients improve their online presence and marketing efforts through these services such as managing keywords, creating branded content, engaging communities on social media, and tracking results and ROI. Packages and pricing for the social SEO services are outlined.
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Motor City Casino Hotel-NMDL
- 1. Motor City Casino Hotel Digital Marketing Strategy By: Kelsey Burgess
- 2. What’s at stake GOALS: Challenges: To increase overall Intense competition with sales and profit other Detroit casinos To enhance internet -Competition includes presence MGM and Greektown To promote the luxurious atmosphere The entertainment To further interact with industry is always current and potential changing and expanding consumers -Must keep up with Promote Club Metro digital strategy as Rewards Program changes are made
- 3. The People: The target audience for Motor City seems to be men and women over the age of 21 who are trendy and enjoy luxury and entertainment. They crave quality and indulge in exciting and chic experiences.
- 4. Theme: A million miles away, right down the street Motor City prides itself on being a getaway location without really getting away. The ad below is one of a series of promotional ads that highlight what you can be doing with your time just a short drive away.
- 5. Website Improvements -Incorporation of blog Internet Marketing -Google AdWords -Facebook Ads Social Media Marketing -Facebook -Twitter -YouTube
- 6. Currently aesthetically pleasing Effectively displays links to social media Adding a blog to the site would reach a broad audience and provide direct feedback
- 7. Keywords: o Motor City Hotel in Detroit, Michigan o Detroit Hotels o Gaming Hotels o Downtown Detroit o Luxury Gaming
- 8. S O C I A L Continue to frequently interact with followers Facebook: Update cover photo M More descriptive “about” section Twitter: E Increase promotional tweets D Tweet more about company changes and events YouTube: I Create more engaging videos Hold interviews with management as well as current club A members
- 9. Measuring Our Success: Facebook Ads & Google AdWords Facebook YouTube o Likes/Comments o Video views/comments o Shares/Mentions o Top video lists Twitter Blog o Mentions, Re-tweets, Followers o Comments/feedback, blogger ratings
- 10. More allocated during seasonal peak (May-September) Google AdWords Facebook Ads Upkeep of social media sites Any promotional activities