This document provides an overview of emerging technology trends in emerging markets in 2015. It discusses four key trends: 1) mobile penetration is shaping new behaviors like mobile money and commerce, 2) internet penetration is disrupting industries like e-commerce and travel, 3) emerging markets are leapfrogging developments in developed markets by skipping technologies, and 4) disruptive technologies are arising from emerging markets. It then highlights 17 startups across different regions that exemplify these trends. The document concludes by explaining why companies should pay attention to emerging markets both to enter fast growing markets and source global innovations.

1. 2015
HOTTEST
TECH
TRENDS IN
EMERGING
MARKETS

2. WHO WE
ARE

3. 3
2015 Itinerary
LATAM
11 regional events
CEE & MENA
17 regional events
Africa
12 regional events
Asia & Oceania
16 regional events
Abidjan, Accra, Addis Ababa,
Cape Town, Dakar, Dar Es
Salaam, Gaborone, Kampala,
Kigali, Lagos, Maputo, Nairobi
Bogota, Buenos Aires, Lima,
Mexico City, Montevideo,
Panama, Quito, Santiago, Sao
Paulo, San Jose, Santa Cruz
Alger, Amman, Baku, Bahrain, Beirut,
Belgrade, Cairo, Casablanca, Dubai,
Istanbul, Jeddah, Kiev, Moscow,
Ramallah, Sofia, Tehran, Yerevan
Bangalore, Bangkok, Dhaka, Ho
Chi Minh, HK/ Shenzhen,
Islamabad, Jakarta, Kuala
Lumpur, Manila, Naypyidaw,
Seoul, Shanghai, Singapore,
Sydney, Taipei, Tokyo
55+ cities
& events
4 regional teams
on the ground

4. STRICTLY CONFIDENTIAL 4
What is Seedstars World?
Global Entrepreneur
Network
Global network of
startups, advisors,
mentors and
accelerators
Exclusive Startup
Competition
A startup competition
covering ~50 countries
in 2015
Final Event &
Conference
Week long event in
Switzerland reuniting
the global network
Startup Investment
Club
A platform to discover
and invest in the top
startups from around the
globe
50+
countries
3000+
entrepreneurs
300+
investors
1000+
innovators

5. STRICTLY CONFIDENTIAL
Finding the world’s best startups year after year
5
Our selection process
A process and network we’ve
fine tuned over the past 2 years
1 winner
2500+ startups screened
800+ invited to pitch
10+
semi-finalists
Recommended by local partners – 100+ accelerators,
VCs, co-working spaces, startup communities
Selected by Seedstars: < 2 years old ; funding < $500k;
existing product; potential to be global
≈ 250 regional jury members (local investors,
accelerators, incubators & entrepreneurs)
Investors, mentors & entrepreneurs select
the top startups
Worldwide jury members
select the best startups in all 3 tracks
Best startup <$500k
equity investment
3 winners
50+ local winners
(invited to Switzerland)

6. WHY
EMERGING
MARKETS?

7. COLOMBIA / NIGERIA / INDONESIA

9. DRUGS / CORRUPTION / OVER POPULATION
COLOMBIA / NIGERIA / INDONESIA

12. STRICTLY CONFIDENTIAL 12
The world as you see it
$250 - $1,300
$1,300 - 3,500
$3,500 - 7,800
source: IMF World Economic Outlook 2014
$7,800 - 22,000
$22,000 - 117,000
GDP per capita

13. STRICTLY CONFIDENTIAL 13
The world as you could also see it
% People with no Internet
> 80%
60% - 80%
40% - 60%
<40%
source: World Bank

14. STRICTLY CONFIDENTIAL 14
The reality
People with Internet: 3B
People without Internet: 4.3B
blue ocean

15. STRICTLY CONFIDENTIAL 15
Timeframe: the next 4 years
Country Extra nb of Internet
users (in million)
China + 133.4
India + 130.7
Indonesia + 39.3
Nigeria + 26.6
Philippines + 21.3
Mexico + 21
Brazil + 18.2
Vietnam + 15.3
Turkey + 12.5
Egypt + 11.4
France + 2.8
source: eMarketer.com
430M new Internet users in those 10 countries alone

16. STRICTLY CONFIDENTIAL
The new digital economy
France
Netherlands
Finland
Norway
Japan
Austria
Belgium
Australia
Denmark
Malaysia
China
Thailand
Mexico
India
Colombia
Vietnam
Turkey
Philippines

17. STRICTLY CONFIDENTIAL 17
What about innovation?
Change in Global Innovation ranking from 2012 to 2014
source: The Global Innovation Index (INSEAD)
China 35th 29th
Indonesia 100th 87th
Nigeria 123rd 110th
Mexico 79th 66th
Vietnam 76th 71st
Turkey 74th 54th

18. TRENDS IN
EM
OVERVIEW

19. STRICTLY CONFIDENTIAL 19
4 key global trends
Across all 4 continents, we identified 4 key trends
Mobile penetration
is shaping new
behaviors
Internet penetration
is disrupting existing
industries
Emerging Markets
are overcoming the
Developed ones
(leapfrogging)
Disruptive
technology is arising
from Emerging
Markets

20. STRICTLY CONFIDENTIAL 20
17 hand picked Rockstars

21. Leapfrogging

22. STRICTLY CONFIDENTIAL 22
Emerging Markets are Overcoming Developed Ones
3 observed leapfrogging applications
Mobile phone
Mobile money
Mobile retail

23. STRICTLY CONFIDENTIAL 23
Skipping Fixed Line Telephones

24. STRICTLY CONFIDENTIAL 24
Skipping Traditional Banking

25. STRICTLY CONFIDENTIAL 25
Skipping Physical Stores
USA
APAC
1200
people per
retail outlet
90,000
people per
retail outlet

26. STRICTLY CONFIDENTIAL 26
Leapfrogging for the unbanked: Salarium
End to end automation of payroll without limit to borders. Aiming
to bank the unbanked through electronic payroll

27. STRICTLY CONFIDENTIAL 27
Giving Africans a physical address: OkHi
A physical address system for emerging markets.
An address consists of a GPS point and a photo of
the person`s gate, and is shared via a mobile app

28. Mobile
penetration

29. STRICTLY CONFIDENTIAL 29
Mobile penetration is shaping new behaviors
#mobile money
#mobile
advertizing
#mobile commerce

30. STRICTLY CONFIDENTIAL 30
Mobile Advertizing in MENA
source: IresearchChina, eMarketer & Mobile Planet
+45%growth of mobile display
advertising on tablets &
smartphones (predicted yearly)
36%
vs.
6%
users noticing mobile ads ‘’
all the time’’
(Saudi Arabia vs. Germany)
34%
vs.
16%
users clicking mobile ads
(UAE vs. France)

31. STRICTLY CONFIDENTIAL 31
A new mobile ad model: Manads
Mobile phone call screen ads and combined statistical data, user
opinions and analysis modules

32. STRICTLY CONFIDENTIAL 32
Mobile Money in Africa
25%of GDP in Kenya is
processed through mobile
money 52%
vs. 12%
% of global mobile money activity
(Sub Saharan Africa vs. Western Europe)
9countries have more
mobile money accounts
than bank accounts
(all in Africa)
source: GSM Association

33. STRICTLY CONFIDENTIAL 33
Remittance with bitcoin: BeamRemit
Help Africans in the diaspora provide for their loved ones back home with
Bitcoin technology

34. STRICTLY CONFIDENTIAL 34
Mobile commerce in Asia-Pacific
source: Mobile Planet, e-marketer 2014, SAP
37%of Asia Pacific mobile users
shop on their phone
(Survey, world average: 26%)
69%
vs.
26%
% of smartphone users shopping
systematically on mobile
(China vs. France)
45%
vs. 25%
% smartphone users
comparing prices on their
mobile
(Asia Pacific vs. USA)

35. STRICTLY CONFIDENTIAL 35
Real stores, virtual prices: Scandid
Shopping companion app, it simplifies shopping on
mobile using barcode reader based price comparison

36. Internet
disruption

37. STRICTLY CONFIDENTIAL 37
Internet penetration is disrupting existing industries
#onlinegaming
#e-commerce
#e-traveling

38. STRICTLY CONFIDENTIAL 38
E-commerce in MENA
$15Bsize of the B2C e-commerce
market by 2015
15%
of businesses in MENA
have an online presence
45%
average growth of e-
commerce market on a
yearly basis
source: Wamda, Internet World Stats

39. STRICTLY CONFIDENTIAL 39
B2B price comparison: Prisync
Online price tracking and analytics SaaS for the retail industry

40. STRICTLY CONFIDENTIAL 40
Online gaming in Latam
source: Tech.co, Business Insider
+60%growth of the online gaming
industry in Latam between
2013 and 2014
(highest worldwide)
130m
nb of downloads of the Argentinian
game ‘’Preguntados’’
(or ‘’Trivia Crack’’ in the US)
61%
payer per player % in Brazil
(highest worldwide)

41. STRICTLY CONFIDENTIAL 41
A netflix for gamers: The Other Guys
The Other Guys: A social games studio creating immersive, episodic and
storydriven "interactive series" to become The Netflix of Social Games

42. STRICTLY CONFIDENTIAL 42
e-Travel rush in Asia Pacific
$180Bpredicted size of the online
travel industry in Asia Pacific
in 2018 ($90B in 2013)
+19%
growth of online travel sales in
Asia Pacific in 2014
57%
of Chinese Internet users
already booked a trip online
source: EuroMonitor International, Tencent Research

43. STRICTLY CONFIDENTIAL 43
Shared economy for the e-traveler: Triip
Crowdsourcing customised local travel experiences. The Airbnb
for travel guides

44. STRICTLY CONFIDENTIAL 44
3 industries being disrupted globally
#Entertainment #Human Resources#Education

45. STRICTLY CONFIDENTIAL 45
Make education a gamble: StudyPact
Study Motivation Platform. Earn cash for studying, or pay up
when you don’t.

46. STRICTLY CONFIDENTIAL 46
Crowdsourcing your fans: Kpop United
Crowdsourcing platform for K-pop concerts. If enough fans vote for
an artist to come to their city, the artist is contacted to set a date.

47. STRICTLY CONFIDENTIAL 47
Hiring the right talent: two approaches
The algorithm approach
Rumarocket (China)
The gamification approach
HackerEarth (India)

48. Technology
arising

49. STRICTLY CONFIDENTIAL 49
Disruptive technology is arising from Emerging Markets
what you see what we saw

50. STRICTLY CONFIDENTIAL 50
Bridging an e-commerce gap: V-Decoration
Mobile app that uses ‘Augmented Reality’ to enhance shopping experience. It
allows users to visualize their desired decoration in their home

51. STRICTLY CONFIDENTIAL 51
Giving a voice to those without: Kintrans
System that allows hearing impaired to communicate
with others by translating sign language into voice and
text in real time

52. STRICTLY CONFIDENTIAL 52
Extending the gaming experience: Machina
Motion capture jacket. It turns your
body into a body controller, allowing for full immersion

53. STRICTLY CONFIDENTIAL 53
Australia is going crazy on Internet of Things
Saving the planet with the Internet of Things
GoFar Wattcost

54. WHAT IT
MEANS FOR
YOU

55. STRICTLY CONFIDENTIAL 55
2 reasons to follow Emerging Markets
Enter fast growing markets
in a smart way
Source innovation for the
global market

56. STRICTLY CONFIDENTIAL 56
2 key lessons
You can`t just copy paste in
Emerging Markets
Emerging Markets are
becoming early adopters of
innovation

57. STRICTLY CONFIDENTIAL 57
Copy paste not allowed

58. STRICTLY CONFIDENTIAL 58
Global innovation is hiding in EM

59. STRICTLY CONFIDENTIAL 59
Thinking of the future...
INDIA UGANDA KENYA
$25 smartphone
text your president
99% web traffic on mobile

60. STRICTLY CONFIDENTIAL 60
Thinking of the future...
INDIA UGANDA KENYA
$25 smartphone
text your president
99% web traffic on mobile

61. STRICTLY CONFIDENTIAL 61
Wise man talking
“I don`t think you need to be in Silicon Valley
anymore to be successful. The world truly is flat.”
Guy Kawasaki

62. WE ARE CONNECTING THE BEST
ENTREPRENEURS WORLDWIDE