iProperty Group delivered strong revenue growth of 80% in the first half of 2011 compared to the previous year. Revenues increased to A$5.21 million driven by growth in the core markets of Malaysia, Hong Kong, and Singapore. The number of paying agents, property listings, and unique visitors also increased significantly across all markets. The company plans to continue expanding its presence and growing its key performance metrics in the remaining months of 2011.

1. ACN 126 188 538
c/o Australian Company Secretaries Pty Ltd
Level 3, 70 Pitt Street
Sydney, NSW 2000
AUSTRALIA
ASX/MEDIA RELEASE
iProperty Group Delivers Strong Growth in First Half of 2011
th
25 August 2011: iProperty Group Limited (ASX:IPP), the owner and operator of market leading real
estate portals in Malaysia, Hong Kong, Singapore and Indonesia, today announced revenues of A$5.2
million for the first half of 2011, a growth of 80% over the previous corresponding half year.
AUD millions Growth 1H 2011 1H 2010 1H 2009
Revenues from Continuing Operations 80% 5.21 2.90 1.90
NPAT from Continuing Operations 26% (1.13) (1.54) (1.08)
Operating Cash Flow 17% (0.72) (0.87) (0.61)
On a local currency basis, Malaysia, Hong Kong and Singapore all delivered strong half year on
corresponding half year growth.
Millions Currency Growth 1H 2011 1H 2010 1H 2009
Malaysia MYR 114% 9.82 4.59 2.44
Singapore SGD 79% 1.97 1.10 0.69
Hong Kong HKD 42% 4.56 3.20 1.61
iProperty Group Chief Executive Officer, Shaun Di Gregorio, commented ”We have had a very strong
start to 2011. The first half results reflect our decision to focus on our three core markets of Malaysia,
Hong Kong and Singapore. We are very clear on our business strategy and have significantly
improved the quality of our management team. Our focus is to continue to build upon our market
leading positions by growing our online revenue with a focus on agent penetration, listings content,
unique visitors and leads to our customers. We believe the progress we’ve made over the last six
months provides us with an excellent platform for continued strong growth.”
Malaysia
iProperty.com.my is the leading property portal in Malaysia. It is the clear leader and continues to
deliver strong growth, with half year on corresponding half year advertising revenues growing by
146%. Revenue from the magazine and events business grew by 63% during the first half year.
MYR millions Growth 1H 2011 1H 2010 1H 2009
Advertising Revenues 146% 6.88 2.80 1.16
Magazine and Events Revenues 63% 2.94 1.79 1.27
Underlying this strong growth was an increase in paying agents to 6,828 as at 30 June 2011,
representing growth of 58% from June 2010. During the same period the number of property listings
increased by 71% and the number of unique visitors to the website grew by 108%.
Growth 1H 2011 1H 2010 1H 2009
Paying Agents (as at June 30th ) 58% 6,828 4,318 2,271
Unique Visitors (June) 108% 892,894 429,276 267,729
Listings (June) 71% 171,000 100,001 58,496

2. ACN 126 188 538
c/o Australian Company Secretaries Pty Ltd
Level 3, 70 Pitt Street
Sydney, NSW 2000
AUSTRALIA
Singapore
iProperty.com.sg is the equal market leader in the Singapore market. During the first half of the year,
revenues grew by 79% to SG$1.97 million.
SGD millions Growth 1H 2011 1H 2010 1H 2009
Revenues 79% 1.97 1.10 0.69
Underlying the strong first half growth has been a major focus on increasing the number of agents with
the result being a 42% increase from 4,111 as at 30 June 2010 to 5,846 as at 30 June 2011. During
the same period, there was a 61% increase in the number of property listings and a 139% increase in
unique visitors.
Growth 1H 2011 1H 2010 1H 2009
Paying Agents (as at June 30th) 42% 5,846 4,111 1,644
Unique Visitors (June) 139% 734,793 307,273 223,837
Listings 61% 73,625 45,672 22,691
Hong Kong
In Hong Kong, the iProperty Group operates under the GoHome.com.hk brand. GoHome is the
leading property portal in Hong Kong. It has established a solid lead over its competitors and
continues to deliver strong revenue growth, with half year on the corresponding half year revenues
growing by 42%.
HKD millions Growth 1H 2011 1H 2010 1H 2009
Revenues 42% 4.56 3.20 1.61
Underlying the strong growth in revenues has been an increase in paying real estate agency offices to
871 as at 30 June 2011, representing an increase of 41% over the number of offices at 30 June 2010.
During the same period, there was a 102% increase in property listings and a 75% increase in unique
visitors.
Growth 1H 2011 1H 2010 1H 2009
th
Paying Agents (as at June 30 ) 41% 871 619 271
Unique Visitors (June) 75% 449,582 257,135 195,268
Listings (June) 102% 188,963 93,331 66,472
Outlook
Having established a strong position in each of Malaysia, Hong Kong and Singapore, the focus for the
Group for the remainder of 2011 is to continue to build agent penetration, listings content, website
traffic and leads to advertisers. The business will continue to be aggressive in pursuit of these goals as
we invest in our human capital and the long term benefit of effective and efficient sales and marketing
execution.
At the same time the business will continue to be focused on the development of innovative solutions
for its customers and providing consumers using the iProperty Group network of property portals with
the best possible experience when searching for property.
With the completion of the acquisitions in Indonesia there will be a clear focus on rapidly growing the
agent subscriber base, engaging property developers across Indonesia and increasing the consumer
traffic to the website. This will be aided by the experience that the business has had in the growth of its
existing core markets and the depth of experience that exists in the senior management team.
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3. ACN 126 188 538
c/o Australian Company Secretaries Pty Ltd
Level 3, 70 Pitt Street
Sydney, NSW 2000
AUSTRALIA
*Source: Google analytics, iProperty Group Internal statistics
For more information please contact:
Shaun Di Gregorio Nick Geddes
Chief Executive Officer Company Secretary
iProperty Group Ltd
iProperty Group Limited Tel +61 1300 134 875
Mobile: +60 17207 6221 Fax +61 2 9233 4497
Email: shaundig@iproperty.com Email: ngeddes@austcosec.com.au
About iProperty Group Limited (www.iproperty-group.com)
Listed on the Australian Securities Exchange, iProperty Group formerly known as IPGA Limited (ASX:
IPP) owns Asia’s leading network of property websites under the iProperty.com umbrella brand. The
Company is focused on developing and operating Internet-based real estate portals with other
complementary offerings in Asian markets. It currently operates consumer and business online
property portals in the markets of Singapore, Malaysia , Hong Kong, and Indonesia with investments in
India and the Philippines. With further expansion planned, iProperty Group is continuously working to
capitalise on its market-leading positions and the rapidly growing online property advertising market
throughout the region.
iProperty Group Limited Network of websites:
Malaysia: iProperty.com Malaysia
Singapore: iProperty.com Singapore
Hong Kong: GoHome.com.hk and House18.com
Indonesia: rumah123.com and rumahdanproperti.com
India: iProperty.com India
Philippines: iProperty.com Philippines
Events: iProperty.com EXPO
Luxury: iLuxuryasia.com