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iOS 7 - This Changes
Everything for
Designers and
Developers
According to Business Insider, “iOS 7 Is A Wake-Up Call For
App Developers And Publishers.” iOS 7 which is being
called the biggest change since the first iPhone by Apple
has a new aesthetic which is "flat," with less shading,
texture, and 3D-style effects in the icons and app design.
According to analyst, Alex Cocotas, iOS 7 also does away
with skeuomorphism, a design philosophy that advocates
for digital tools to intimate the physical objects they replace.
For example, Apple's Notes application, which formerly
looked like a paper notebook is now having a non-textured
icon that is far more abstract.
Practically, these are the important changes which are important
from developers and publishers point of view:
• Aesthetically, the changes are significant enough that
developers will have to seriously consider aligning their apps
with Apple's new color palette and design choices.
• iOS 7 also introduces new styles and concepts for app user
interfaces, which will create a lot of work for app developers.
• These changes create a tremendous opportunity for publishers
and developers to create iOS 7 apps that are more in sync with
the new paradigm and leave legacy apps in the dust.
Matt Gemmell did a nice work comparing some aspects of the
new UI style in iOS 7, against that found in iOS 6.
iOS 7 represents a huge aesthetic evolution. The flattening of
the user interface did away with a lot of shadowing. The result
is a much brighter color palette, giving the impression of a
cleaner overall design with more open space.
Lets look at the side-by-side comparisons done by Gemmell in
screenshots on following slides. And yes, iOS 6 looks stale and
cluttered by comparison.
You can read full details on his blog.
Comparing the Contacts app in iOS 6 and 7, when viewing a contact’s information, you find
that iOS 7 forgoes borders, instead relying on colour to indicate interactivity, and dividers to
organise information. Controls are implicit, based on labels or icons, positioning, and having
visual ‘energy’ via a theme colour
Comparing how Messages looks now, compared to its iOS 6 counterpart, one find that iOS 7
isn’t flat.There are subtle shadows, lighting effects, gradients, and even new parallax effects. It’s
more flat, certainly, but not two-dimensional.
The shift in style is even more apparent when you receive a phone call. Bevels, grip-handles,
embossing, shadows, gloss, inner-glows and acres of hard button-borders.The chrome on the
iOS 6 screen eats away 60% of the display, and very much has the appearance of an alert.The
newer version not only lets you see more of the caller’s photo, but is a quieter presentation.
The Home Screen, and stock icon design, is much brighter and simpler than before.Although
it’s not obvious from screenshots, the spacing of icons is different now, and the icons
themselves are each a few pixels larger.The sacrifice of boundary in exchange for legibility can
also be seen in the icons themselves: their content is bigger in comparison to their total area
than on iOS 6.
Linus	
  Ekenstam	
  called	
  iOS	
  7	
  "worst	
  thing	
  Apple	
  has	
  ever	
  made,	
  period."
Developer	
  Marco	
  Arment	
  sees	
  an	
  opening	
  for	
  the	
  developer	
  community.	
  
He	
  writes,	
  "I	
  don’t	
  think	
  we’ve	
  ever	
  had	
  such	
  an	
  opportunity	
  en	
  masse	
  on	
  
iOS."	
  
Arment	
  further	
  explains,	
  most	
  developers	
  with	
  a	
  long	
  trajectory	
  in	
  the	
  App	
  
Store	
  need	
  to	
  maintain	
   support	
   for	
  users	
   who	
   will	
   remain	
  on	
   iOS	
   6	
  and	
  
maybe	
  even	
  iOS	
  5.	
  
Reactions to iOS 7 by famous Designers and Developers
Most	
   developers	
   can't	
   afford	
   to	
   write	
   two	
   separate	
   interfaces,	
   nor	
   are	
  
they	
  eager	
  to	
  blow	
  up	
  their	
  apps	
  and	
  start	
  over.	
  So	
  many	
  will	
  be	
  to	
  some	
  
extent	
   aGached	
   to	
   their	
   old	
   design	
   and	
   user	
   interface	
   choices.	
   	
   This,	
  
Arment	
  argues,	
  opens	
  up	
  an	
  enormous	
  opportuniIes	
  for	
  new	
  developers	
  
ready	
   to	
   	
   create	
   "iOS	
   7	
   naIve"	
   apps.	
   Even	
   in	
   established	
   categories,	
  
newcomers	
  can	
  take	
   advantage	
  of	
  the	
  legacy	
  players'	
  flat	
  feet	
   and	
  rush	
  
into	
  the	
  App	
  Store.
Established	
  developers,	
  in	
  other	
  words,	
  can't	
  afford	
  to	
  hesitate.	
  They	
  need	
  
to	
  go	
  all-­‐in	
  on	
  iOS	
  7.	
  The	
  dilemma,	
  however,	
  is	
  that	
  even	
  if	
  they	
  do	
  go	
  all-­‐
in,	
  they	
  might	
  sIll	
  be	
  outgunned	
  by	
  a	
  newbie	
  who	
  has	
  beGer	
  adapted	
  to	
  
the	
  new	
  design	
  principles.	
  	
  	
  
What iOS 7 mean for Developers and Designers
The	
  core	
  philosophy	
  driving	
  iOS	
  7	
  is	
  a	
  refocus	
  on	
  content.	
  No	
  longer	
  can	
  
developers	
   rely	
   on	
   embellishments,	
   colors,	
   and	
   visual	
   effects,	
   Gemmell	
  
writes.	
  The	
  iOS	
   7	
  style	
  is	
  more	
   stripped-­‐down,	
  and	
  focused	
   on	
   funcIon	
  
rather	
  than	
  form.	
  
Apple	
  wants	
  apps	
  to	
  succeed	
  or	
  fail	
  on	
  their	
  core	
  offering	
  —	
  the	
  quality	
  
of	
  their	
  content	
  and	
  services.
How Developers and Designers can succeed?
Credits: https://intelligence.businessinsider.com/ios-7-will-create-new-iphone-
hits-2013-6
You	
  can	
  also	
  reach	
  us	
  on:
	
   Facebook	
  -­‐	
  www.facebook.com/TechAhead	
  
	
   TwiGer	
  -­‐	
  www.twiGer.com/TechAhead	
  
	
   LinkedIn	
  -­‐	
  www.linkedin.com/company/techahead
At	
  TechAhead,	
  we	
  have	
  helped	
  many	
  clients	
  incorporate	
  mobile	
  payments,	
  
be	
  it	
  through	
  SMS,	
  Web/WAP	
  based,	
  NFC	
  etc.	
  Mobile	
  payments	
  and	
  
mCommerce	
  are	
  on	
  a	
  boom,	
  and	
  every	
  business	
  should	
  make	
  best	
  out	
  of	
  this	
  
opportunity.	
  If	
  you	
  are	
  a	
  business,	
  we	
  can	
  help	
  you	
  in	
  this.	
  For	
  any	
  mobile	
  
apps	
  development	
  requirement,	
  get	
  in	
  touch	
  with	
  us	
  
on	
  info@techaheadcorp.com	
  for	
  FREE	
  30	
  minutes	
  no	
  obligaIon	
  consultaIon	
  
with	
  our	
  mobile	
  experts($200	
  Value).

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iOS 7 - This Changes Everything for Designers and Developers

  • 1. iOS 7 - This Changes Everything for Designers and Developers
  • 2. According to Business Insider, “iOS 7 Is A Wake-Up Call For App Developers And Publishers.” iOS 7 which is being called the biggest change since the first iPhone by Apple has a new aesthetic which is "flat," with less shading, texture, and 3D-style effects in the icons and app design. According to analyst, Alex Cocotas, iOS 7 also does away with skeuomorphism, a design philosophy that advocates for digital tools to intimate the physical objects they replace. For example, Apple's Notes application, which formerly looked like a paper notebook is now having a non-textured icon that is far more abstract.
  • 3. Practically, these are the important changes which are important from developers and publishers point of view: • Aesthetically, the changes are significant enough that developers will have to seriously consider aligning their apps with Apple's new color palette and design choices. • iOS 7 also introduces new styles and concepts for app user interfaces, which will create a lot of work for app developers. • These changes create a tremendous opportunity for publishers and developers to create iOS 7 apps that are more in sync with the new paradigm and leave legacy apps in the dust.
  • 4. Matt Gemmell did a nice work comparing some aspects of the new UI style in iOS 7, against that found in iOS 6. iOS 7 represents a huge aesthetic evolution. The flattening of the user interface did away with a lot of shadowing. The result is a much brighter color palette, giving the impression of a cleaner overall design with more open space. Lets look at the side-by-side comparisons done by Gemmell in screenshots on following slides. And yes, iOS 6 looks stale and cluttered by comparison. You can read full details on his blog.
  • 5. Comparing the Contacts app in iOS 6 and 7, when viewing a contact’s information, you find that iOS 7 forgoes borders, instead relying on colour to indicate interactivity, and dividers to organise information. Controls are implicit, based on labels or icons, positioning, and having visual ‘energy’ via a theme colour
  • 6. Comparing how Messages looks now, compared to its iOS 6 counterpart, one find that iOS 7 isn’t flat.There are subtle shadows, lighting effects, gradients, and even new parallax effects. It’s more flat, certainly, but not two-dimensional.
  • 7. The shift in style is even more apparent when you receive a phone call. Bevels, grip-handles, embossing, shadows, gloss, inner-glows and acres of hard button-borders.The chrome on the iOS 6 screen eats away 60% of the display, and very much has the appearance of an alert.The newer version not only lets you see more of the caller’s photo, but is a quieter presentation.
  • 8. The Home Screen, and stock icon design, is much brighter and simpler than before.Although it’s not obvious from screenshots, the spacing of icons is different now, and the icons themselves are each a few pixels larger.The sacrifice of boundary in exchange for legibility can also be seen in the icons themselves: their content is bigger in comparison to their total area than on iOS 6.
  • 9. Linus  Ekenstam  called  iOS  7  "worst  thing  Apple  has  ever  made,  period." Developer  Marco  Arment  sees  an  opening  for  the  developer  community.   He  writes,  "I  don’t  think  we’ve  ever  had  such  an  opportunity  en  masse  on   iOS."   Arment  further  explains,  most  developers  with  a  long  trajectory  in  the  App   Store  need  to  maintain   support   for  users   who   will   remain  on   iOS   6  and   maybe  even  iOS  5.   Reactions to iOS 7 by famous Designers and Developers
  • 10. Most   developers   can't   afford   to   write   two   separate   interfaces,   nor   are   they  eager  to  blow  up  their  apps  and  start  over.  So  many  will  be  to  some   extent   aGached   to   their   old   design   and   user   interface   choices.     This,   Arment  argues,  opens  up  an  enormous  opportuniIes  for  new  developers   ready   to     create   "iOS   7   naIve"   apps.   Even   in   established   categories,   newcomers  can  take   advantage  of  the  legacy  players'  flat  feet   and  rush   into  the  App  Store. Established  developers,  in  other  words,  can't  afford  to  hesitate.  They  need   to  go  all-­‐in  on  iOS  7.  The  dilemma,  however,  is  that  even  if  they  do  go  all-­‐ in,  they  might  sIll  be  outgunned  by  a  newbie  who  has  beGer  adapted  to   the  new  design  principles.       What iOS 7 mean for Developers and Designers
  • 11. The  core  philosophy  driving  iOS  7  is  a  refocus  on  content.  No  longer  can   developers   rely   on   embellishments,   colors,   and   visual   effects,   Gemmell   writes.  The  iOS   7  style  is  more   stripped-­‐down,  and  focused   on   funcIon   rather  than  form.   Apple  wants  apps  to  succeed  or  fail  on  their  core  offering  —  the  quality   of  their  content  and  services. How Developers and Designers can succeed? Credits: https://intelligence.businessinsider.com/ios-7-will-create-new-iphone- hits-2013-6
  • 12. You  can  also  reach  us  on:   Facebook  -­‐  www.facebook.com/TechAhead     TwiGer  -­‐  www.twiGer.com/TechAhead     LinkedIn  -­‐  www.linkedin.com/company/techahead At  TechAhead,  we  have  helped  many  clients  incorporate  mobile  payments,   be  it  through  SMS,  Web/WAP  based,  NFC  etc.  Mobile  payments  and   mCommerce  are  on  a  boom,  and  every  business  should  make  best  out  of  this   opportunity.  If  you  are  a  business,  we  can  help  you  in  this.  For  any  mobile   apps  development  requirement,  get  in  touch  with  us   on  info@techaheadcorp.com  for  FREE  30  minutes  no  obligaIon  consultaIon   with  our  mobile  experts($200  Value).