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LinkedIn for Beginners: A Hands
          On Approach

       Paula Brand – MA, CPRW, GCDF
   Career Advisor for AAWDC and Founder of
          Brand Career Management
           MCDA Annual Conference
               January 27, 2012
LinkedIn - Hands On
TODAY YOU WILL LEARN HOW TO:

 Get a vanity URL
 Upload your résumé
 Start editing/adding information
 Upload picture
 Send an invitation
 Join a Group (NCDA or MCDA)
GETTING A VANITY URL
You can and should personalize your web address (URL) on LI
It’s quick & easy to do.
It’s similar to getting a vanity license plate for your car - it’s a
customized web address/URL

This helps you:
•Be found more easily by others
•Improve your Google ranking
•Makes your URL more memorable
•Helps in branding yourself – add it to your marketing materials
4
5
6
UPLOADING YOUR RÉSUMÉ
and EDITING YOUR PROFILE
ELEMENTS of a GREAT PROFILE

 Create a vanity/customized URL
 Complete a full profile without typos
 A picture is worth a thousand words
 Avoid very personal info
 Should you care about % completed?
SENDING INVITATIONS TO
OTHERS
TO CONNECT WITH YOU
MAKING CONNECTIONS
 Find the person by searching for a
  name in the top right hand corner
  of the screen
 Click on “Connect”
 Select how you know them
 Always personalize your message!
 There are consequences of IDK
12
13
Instead of using the
     generic greeting, say
     something like this:

     Hi Paula, I enjoyed your LI
     workshop at NCDA.
     Would you like to get
     connected?

14
15
JOIN A GROUP

• Find a group to join -- Click on Groups, then
click on Group Directory and search by keyword
• Or, just start typing the name of a group in the
top right corner search box (be sure to have
selected to search in “group” mode)
• Look for MCDA, NCDA or another group like
the Federal Job Search Support Group
• Click Join Group, then await for a Group
Manager to approve your request, if needed
THANKS FOR ATTENDING

QUESTIONS????
PAULA BRAND
paulabrandcprw@gmail.com
paulabrand.com
http://www.linkedin.com/in/paulabrandcprw

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Hands-On LinkedIn for Beginners

  • 1. LinkedIn for Beginners: A Hands On Approach Paula Brand – MA, CPRW, GCDF Career Advisor for AAWDC and Founder of Brand Career Management MCDA Annual Conference January 27, 2012
  • 2. LinkedIn - Hands On TODAY YOU WILL LEARN HOW TO:  Get a vanity URL  Upload your résumé  Start editing/adding information  Upload picture  Send an invitation  Join a Group (NCDA or MCDA)
  • 3. GETTING A VANITY URL You can and should personalize your web address (URL) on LI It’s quick & easy to do. It’s similar to getting a vanity license plate for your car - it’s a customized web address/URL This helps you: •Be found more easily by others •Improve your Google ranking •Makes your URL more memorable •Helps in branding yourself – add it to your marketing materials
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. UPLOADING YOUR RÉSUMÉ and EDITING YOUR PROFILE
  • 8.
  • 9. ELEMENTS of a GREAT PROFILE  Create a vanity/customized URL  Complete a full profile without typos  A picture is worth a thousand words  Avoid very personal info  Should you care about % completed?
  • 11. MAKING CONNECTIONS  Find the person by searching for a name in the top right hand corner of the screen  Click on “Connect”  Select how you know them  Always personalize your message!  There are consequences of IDK
  • 12. 12
  • 13. 13
  • 14. Instead of using the generic greeting, say something like this: Hi Paula, I enjoyed your LI workshop at NCDA. Would you like to get connected? 14
  • 15. 15
  • 16. JOIN A GROUP • Find a group to join -- Click on Groups, then click on Group Directory and search by keyword • Or, just start typing the name of a group in the top right corner search box (be sure to have selected to search in “group” mode) • Look for MCDA, NCDA or another group like the Federal Job Search Support Group • Click Join Group, then await for a Group Manager to approve your request, if needed
  • 17.
  • 18. THANKS FOR ATTENDING QUESTIONS???? PAULA BRAND paulabrandcprw@gmail.com paulabrand.com http://www.linkedin.com/in/paulabrandcprw