Late Breakfast Networking - Strategic Communications Tools, 26th February, 2014
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Our guest speaker will address: • What is value pyramid and how is it linked to customer satisfaction? • What is basic strategic planning compass? • What are requested steps in developing meaningful communication? • How to develop communication strategy?
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- Increase investor interest
- Support a merger or acquisition
- Manage a crisis situation
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- Expand into new markets
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- 1. Sarmīte Cinovska Consultant in strategic communications with working experience in public relations field since 2001, when she joined the PBN Company Riga office after studying PR in London. 26TH FEBRUARY, 10:00 LATE BREAKFAST NETWORKING WHY BEFORE HOW: STRATEGIC PLANNING TOOLS Beginning of the year is the time when we set our goals and plan the steps to be taken to achieve these goals. It is the time when we develop strategies and planning tactics. The communication becomes strategic when it is structured in a way to support the key development objectives of the company or organization. What makes one company stand out from its competitors? What makes an enterprise unique? Beyond a certain level of market development, the differences no longer lie only in the range of goods or services offered. These are more or less the same for all successful companies, meaning that the difference between success and failure is determined by other factors such as reputation, know-how, attention, attitude, etc. All this intangible aspect should be carefully managed and addressed on regular daily bases and it could be done with different communication tools Our guest speaker will address: What is value pyramid and how is it linked to customer satisfaction? What is basic strategic planning compass? What are requested steps in developing meaningful communication? How to develop communication strategy? Ms.Cinovska specializes in development and implementation of communication strategies, including consultations on intellectual property rights and reputation management issues. Ms. Cinovska has a great experience implementing client industry specific media relations programs as well as representing client’s interests in public sector -lobbying. Program: 9:30 – 10.00 10.00 – 10.10 10.10 – 11.10 11.10 – 12.00 Meet and Greet, drop business cards, late breakfast Welcome speeches Presentations, Q&A Informal networking, refreshments, coffee, tea HOTEL RADI UN DRAUGI 3 Mārstaļu Street , Old Riga 26.02.2014 18 EUR for members 30 EUR for non-members