COVER

1. MICHELA MICHELI
Strategic account planner with a wide range of experience in both traditional and
interactive advertising disciplines.
A CLEAR AND HUGE VISION TO SIMPLIFY COMPLEXITY, TO FIND…
My first aim is to find a strong, disruptive and efficient idea/concept and to respect
the key communication messages with coherence through each media, from
traditional ADV to new digital platforms and social media.
My primary focus is advocating consumer needs throughout the strategic and
creative development processes but also giving the best tools and opportunities to
intermediaries to reach their business goals.