The document discusses the Casey-Cardinia Library's use of a public blog to connect with users and promote branding, detailing its advantages and disadvantages. It highlights the blog's performance, with significant hits and limited user engagement through comments. Additionally, it mentions other libraries' use of Web 2.0 tools like blogs, wikis, and podcasts for various purposes, including staff training and community engagement.

1. “ Invisible Ink” and other uses of library 2.0 Michelle McLean Casey-Cardinia Library Corporation

2. What is Casey-Cardinia’s public blog Hosted at Vicnet Using Word Press software RSS feed Staff administration Content

3. Why a blog?

4. Why a blog? Personal experience Marketing News Publicly consumable information Connecting with users and our community Comments enabled for 2 way communication

5. Why blog this way? Advantages: Branding Part of website Secure Visibility Disadvantages: Technical reliance on Vicnet Can only have 1 blog with current setup

6. Response to the blog 26 blog posts 8,554 hits September 06 - January 07 3,611 hits January 07 alone Mostly “lurkers” 9 unique Comments received This!

7. Other uses of Web 2.0 in libraries In US public libraries Lots of blogs Wikis for local history, book clubs and more Staff training (Learning 2.0) Flickr MySpace Podcasting Second Life and more…….. In Australian libraries Blogs - YPRL, ERL, Frankston, CCLC Wikis - Reference Manual at ACU Podcasting - Curtin Uni and many others Staff training - YPRL Second Life and more…..

8. Other uses of Web 2.0 in libraries Second Life

9. In conclusion