This document summarizes a report on digital visitors and residents and how people engage with technology to access information. It discusses research that identified different types of online engagement from visitors who use technology functionally to residents who have visible online presences. The report is based on interviews with over 160 people across several countries and academic disciplines. It finds that convenience and ease of use are primary motivations for choosing information sources. People access information using a variety of tools from smartphones and tablets to books. The document recommends that libraries engage users where they are online and in their social networks in order to remain relevant.
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Connaway, Lynn Silipigni. 2016. “Visitors and Residents: The Hows and Whys of Engagement with Technology.” Presented at the Library Association of the Republic of China (LAROC) Annual Meeting, Taiwan, December 10.
Online engagement and information literacy: The Many Face of Digital Visitors...OCLC
Connaway, L. S. (2018). Online engagement and information literacy: The Many Face of Digital Visitors & Residents. Presented at the Bibliostar Conference, March 15, 2018, Milan, Italy.
Online engagement and information literacy: The Many Face of Digital Visitors...Lynn Connaway
Connaway, L. S. (2018). Online engagement and information literacy: The Many Face of Digital Visitors & Residents. Presented at the Bibliostar Conference, March 15, 2018, Milan, Italy.
Visitors and Residents: The Hows and Whys of Engagement with TechnologyLynn Connaway
Connaway, Lynn Silipigni. 2016. “Visitors and Residents: The Hows and Whys of Engagement with Technology.” Presented at the Library Association of the Republic of China (LAROC) Annual Meeting, Taiwan, December 10.
Visitors and Residents: The Hows and Whys of Engagement with TechnologyOCLC
Connaway, Lynn Silipigni. 2016. “Visitors and Residents: The Hows and Whys of Engagement with Technology.” Presented at the Library Association of the Republic of China (LAROC) Annual Meeting, Taiwan, December 10.
Online engagement and information literacy: The Many Face of Digital Visitors...OCLC
Connaway, L. S. (2018). Online engagement and information literacy: The Many Face of Digital Visitors & Residents. Presented at the Bibliostar Conference, March 15, 2018, Milan, Italy.
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Lynn Silipigni Connaway, Ph.D., Senior Research Scientist, OCLC Research
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Investing in library users and potential users: The Many Faces of Digital Visitors and Residents
1. SLA-AGLA • 6 March 2018
Investing in Library Users
and Potential Users
The Many Faces of Digital Visitors and Residents
Lynn Silipigni Connaway, PhD
Senior Research Scientist & Director of User Research, OCLC
connawal@oclc.org
@LynnConnaway
2. Global internet usage
Region
Number of internet users
(in millions)
Middle East 146.97
North America 320.06
Europe 659.63
Asia 1,938.08
Statista 2018
3. “No es que conegui com funciona la
Biblioteca, però crec que Google ho ha de
portar millor.”
(UOCG3, Male, Age 28, Arts & Humanities)
“In fact, I don’t know how the library works,
but I think that Google must do it better.”
4. “As of August 2017, two-thirds (67%) of Americans report
that they get at least some of their news on social media –
with two-in-ten doing so often...” (Shearer and Gottfried 2017)
6. About Digital Visitors and Residents
• Identify how
individuals engage
with technology
• How they acquire
their information
• Why they make their
choices
(White, Connaway, Lanclos, Hood, and Vass 2014)
7. Connaway, Lynn Silipigni, Vanessa Kitzie,
Erin M. Hood and William Harvey. 2017. The
Many Faces of Digital Visitors & Residents:
Facets of Online Engagement. With
contributions from Allison Benedetti, Agustí
Canals, Liliana Gregori, Eva Ortoll Espinet,
Daniel Lozano, Melissa Man, Josep Cobarsí
Morales, Sara Giuliana Ricetto, Riccardo
Melgrati, Eva M. Méndez Rodríguez, Andrea
Sada, Peter Sidorko, Paolo Sirito, Virginia
Steel, Titia van der Werf, and Esther Woo.
Dublin, OH: OCLC Research.
doi:10.25333/C3V63F
https://www.oclc.org/content/dam/research/
publications/2017/oclcresearch-many-faces-
digital-vandr-a4.pdf.
8. V&R Framework
(White and Le Cornu 2011)
#vandr
Visitors and Residents resources http://www.oclc.org/research/themes/user-studies/vandr.html
9. Visitor Mode
• Functional use of
technology
• Formal need
• Invisible online presence
• Internet is a toolbox
(White and Connaway 2011-2014)
10. Resident Mode
• Visible and persistent
online presence
• Collaborative activity
online
• Contribute online
• Internet is a place
(White and Connaway 2011-2014)
13. 4 Project Phases
• Semi-structured interviews
• Diaries/monthly semi-
structured interviews
• Written
• Video
• Skype or telephone
• Second group of semi-
structured interviews
• Online survey
Data Collection Tools
14. Visitors and Residents Interviews
• United States
• United Kingdom
• Universidad Carlos III de Madrid
(Madrid, Spain)
• Università Cattolica del Sacro Cuore
(Milan, Italy)
• Universitat Oberta de Catalunya
(Barcelona, Spain)
19. • Students from
any group rarely
mentioned
librarians
• Faculty of all
groups
– Mentioned
librarians
slightly more
often
– Still less than
half of the time
20. “It’s like a taboo I guess with all
teachers, they just all say – you
know, when they explain the paper
they always say, ‘Don’t use
Wikipedia.’”
(Digital Visitors and Residents, USU7, Female, Age 19, Political Science)
The Learning Black Market
21. “Wikipedia… it’s perfect, because it gives you the words, the
things, the technical words that you need to look, keywords, so
Wikipedia is always, always the first step.”
(UOCG1, Male, Age 35-44, Professions and Applied Sciences)
22. “I used to seek information in Wikipedia, even my colleagues said
that there are wrong things on it…but I said Enciclopedia Larousse
[Traditional encyclopedia] also have mistakes…the only difference
is that it is printed and is impossible to correct the mistakes once
you have the printed version…Mistakes are not about technology,
are about people.”
(Digital Visitors and Residents, UOCFE6, Male, Age 53, Computer Science)
23. “At first I started looking
online, and it was a little
bit overwhelming…I ended
up reaching into my
mom’s cupboard and
using a recipe that I found
in one of her old
cookbooks. The recipe
was just what I was
looking for...”
(Digital Visitors and Residents, USS3,
Emerging, Female, Age 17, High
School Student)
“Convenient” Isn’t Always Simple
24. “When I learned to make béchamel sauce, my
mother would have gladly taught me, but she was
not available, so I searched on the internet… I
searched for a good video.”
“Quan vaig aprendre a fer
beixamel, la meva mare
hagués estat encantada
d’ensenyar-me a fer-ne
però com no hi era vaig
buscar per Internet...vaig
buscar un vídeo.”
(UOCG3, Male, Age 28, Computer Science)
25. “En temes de salut o així no solo acudir a Internet per res perquè
...poses que et fa mal un dit i acabes tenint pesta bubònica...no es
fiable, a internet...lo probablement improbable és lo segur. Aquí si
que acudiria a contactes reals.”
(UOCG3, Male, Age 28, Computer Science)
“Regarding health affairs, I usually don’t search on the internet
because… you have pain in one finger and then you end up
[thinking] you have the bubonic plague… It is not reliable…
improbable things become sure. For this situation, I would use
personal contacts.”
26. “A vegades per a que la informació sigui
significativa, i arribi d’una forma clara,
necessites que hi hagi algun vincle
emocional amb aquella informació. Si
només és la informació pura és més
difícil. Millor si hi ha un contacte previ
amb l’informant.“
“Sometimes for information to be
significant and to arrive in a clear
way, you need some kind of emotional
link with that information. If there's only
information, it is more difficult. [It is]
much better if there is previous contact
with the information provider."
(UOCG4, Male, Age 41, Health Sciences)
27. The future…
“Una persona sàvia. M’agraden els
llibres i la tecnologia, però les
persones són millors.”
“A wise person. I like books and
technology, but people are better.”
(UOCU1, Female, 19-25, Professions and Applied Sciences)
The magic future would be…
28. The future…
“The Google they want to sell us
but that it is not…, the one that
you could use with natural
language and that the system will
interpret for you. As simple as
presenting my father with the
“best patatas bravas recipe” and
it appears...but that was a simple
question...”
(UOCFE5, Female, 26-34, Formal Sciences)
The magic future would be…
31. Social Media was mentioned across all Faculty groups, with
Facebook being mentioned the most.
“Hi ha moltes xarxes socials. Hauria d’estar vivint a
diferents espais…i la vida és una. Facebook et genera
una personalitat, Twitter te’n genera una altra, i...no
tinc vocació d’esquizofrènic.”
“There’s a lot of social media places. I must be living
in different places…and life is just one. Facebook
makes you one personality, Twitter makes you another
personality, and...I have no intention of being
schizophrenic.” (UOCFI5, Male, Age 44, Law)
32. " A casa és, a l’hora de l’àpat el cap de setmana quan estem junts són els
dos nois dient ‘voleu deixar el mòbil, sisplau?’ a la meva dona i jo que
estem amb el mòbil."
“At home, at dinner time on weekends, when we are all together our sons
ask my wife and I: ‘could you please leave your smartphone?’ [because we
are texting all the time].” (UOCFI6, Male, Age 53, Arts & Humanities)
34. “T’hi passes moltes hores, a Sant Google. Ens encomanem a Sant
Google i això doncs ens ho soluciona.”
(UOCFI6, Male, Age 53, Arts & Humanities)
“You spend many hours with Saint Google. We entrust ourselves to
Saint Google and that solves it for us.”
35. The future…
The magic future would be…
“Tenir tota la informació al
mateix lloc, que quedi
integrada.”
“Have all the information
available in the same place,
so it will be integrated there.”
(UOCU9, Female, Age 45-54, Arts/Humanities)
36. Why do people make the choices
they do for getting information?
39. “So I check three or
four websites and if it is
more or less the same,
so ok, I am confident.”
(ESG01, Embedding, Female, Age 26-34, Formal Sciences)
40. The amount of information available was mentioned as a
motivating factor in choosing sources by 100% of UOC
Faculty, 60% of UC3M Faculty, & 40% of both US & UK
Faculty.
Positive = Ability to find almost anything.
Negative = Experience information overload & need to
determine & manage what is relative & accurate.
41. “My capacity to
process
information is
overloaded. I’m
just accumulating
information as a
hamster.”
(UOCFE1, Male, Age 43, Information
Sciences)
“Squirelling away” information
42. The future…
“To have access to all full text…and more criteria
to select…To have a criteria tool for helping me to
personalize my experience”
(UOCFI2,Male, Age 34-44, Social Sciences)
The magic future would be…
“Un sistema personalitzat que coneixés els teus atributs
personals i et presenti els resultats en una combinació de vídeo
i mapa conceptual”
“A personalized system that would know your personal
attributes and show you the results in a combination of video
and conceptual map” (UOCU3, Female, Age 19-25, Social Sciences)
45. “I could live without the
smartphone, but I can't
work without the
smartphone, which are
two different things.”
(UCSCG2, Embedding, Female, Age
25, Humanities)
Tablets, computers, smartphones and papers…
46. At least 80% of UC3M, UOC, & UK Faculty mentioned
Tablets, only 40% of US Faculty mentioned them.
Smartphones were mentioned by 79%- 100% of all Faculty.
47. “…around half of newspaper readers consume newspapers only in
their printed form. They are more likely to often watch local TV news
than those newspaper readers who access the paper online instead
of or in addition to the print edition.”
(Barthel 2016)
48. “So, it's... I mean, people who use books are dinosaurs now.”
(UCSCF2, Experiencing, Male, Age 39, Social Sciences)
“(With digital information
alerts)….It is like with
books, you keep them
but you don’t want to
trash them because you
have some kind of
emotional relationship
with books…”
(UOCG4, Health Sciences Postgraduate
Student, male, aged 41)
49. The future…
“Seria un mix de telèfon mòbil i dron, que jo parlant li pogués fer
una pregunta, i ell em projectés una imatge o em donés la
informació sense que jo tingués que deixar de fer el que estic
fent...deslligar-me del transport d’aparells. Que voli al meu
costat...projecta’m la pel.licula a la pared....”
“A mix of mobile phone and a ‘drone.’ Just talking with it, it would
provide me all the information, for example, to project a film on the
wall…just not to have to use an artefact, not to transport tools...”
(UOCFE6, Male, Age 53, Health and Computer Science Faculty)
The magic future would be…
51. It’s time for a change
“Librarians have an
opportunity to
become part of
users’ social
networks and to
put resources in
the context of
users’ information
needs.”
(Connaway 2015, 23)
52. “Nearly 60 percent of the world’s people
are still offline.”
(Pattillo 2016)
53. “By focusing on
relationship building
instead of service
excellence,
organizations can
uncover new needs
and be in position to
make a stronger
impact.”
(Mathews, 2012)
54. Embedded librarianship
…be where our users need us
“Our experience with a proactive chat model…
showed us that there is indeed a ready-made
market for our services right on our own library
pages...”
(Zhang and Mayer 2014, 205)
55. oc.lc/oclc-wikilib
Allison Frick, left, (Glendale Free Library in Pennsylvania)
and Christina Riehman-Murphy (Penn State) organized an
information literacy event focused on women and science.
Photo: Courtesy Allison Frick
Information literacy
with Wikipedia
56. 96% of higher education instructors
consider Wikipedia more valuable
for teaching digital literacy than
traditional assignments
2017 Wiki Education Foundation report
https://commons.wikimedia.org/wiki/File:Student_Learning_Ou
tcomes_using_Wikipedia-
based_Assignments_Fall_2016_Research_Report.pdf
Editing Wikipedia promotes digital
information literacy
58. “We do go to the library or somewhere quiet where we can
just get our work done together...”
(Digital Visitors and Residents, UKU3, Female, Age 19, French and Italian)
Space for socializing and group work
67. Discovery and Access
• OCLC User Research Committee and University of Illinois
• Goal: To understand how individuals search for known and
unknown items and how they gain access to these items
after discovering them
• Sample Research Questions:
• How do users navigate the path from discovery to access?
• What do academic users do when searches don’t result in
access?
• What differentiates searches that lead to access from searches
that don’t lead to access?
68. Data Collection and Analysis
• Server log analysis: WorldCat Discovery
• User interviews
• 10 academic libraries including University of Illinois
• Pre-screen surveys with access/fulfillment data
• Individual semi-structured interviews based on log data
69. The Many Faces of Digital Visitors & Residents:
Facets of Online Engagement
OCLC Report authored by:
Lynn Silipigni Connaway
Vanessa Kitzie
Erin M. Hood
William Harvey
70. Allison Benedetti
Agustí Canals
Liliana Gregori
Eva Ortoll Espinet
Daniel Lozano
Melissa Man
Josep Cobarsí Morales
Sara Giuliana Ricetto
Riccardo Melgrati
Eva M. Méndez Rodríguez
Andrea Sada
Peter Sidorko
Paolo Sirito
Virginia Steel
Titia van der Werf
Esther Woo
With contributions from:
72. References
Barthel, Michael. 2016. “Around Half of Newspaper Readers Rely Only on Print Edition.” Pew Research
Center, January 6, www.pewresearch.org/fact-tank/2016/01/06/around-half-of-newspaper-readers-rely-only-
on-print-edition.
Connaway, Lynn Silipigni, comp. 2015. The Library in the Life of the User: Engaging with People Where They
Live and Learn. Dublin, OH: OCLC Research.
http://www.oclc.org/content/dam/research/publications/2015/oclcresearch-library-in-life-of-user.pdf.
Connaway, Lynn Silipigni, Vanessa Kitzie, Erin M. Hood and William Harvey. 2017. The Many Faces of Digital
Visitors & Residents: Facets of Online Engagement. With contributions from Allison Benedetti, Agustí Canals,
Liliana Gregori, Eva Ortoll Espinet, Daniel Lozano, Melissa Man, Josep Cobarsí Morales, Sara Giuliana
Ricetto, Riccardo Melgrati, Eva M. Méndez Rodríguez, Andrea Sada, Peter Sidorko, Paolo Sirito, Virginia
Steel, Titia van der Werf, and Esther Woo. Dublin, OH: OCLC Research. doi:10.25333/C3V63F
https://www.oclc.org/content/dam/research/publications/2017/oclcresearch-many-faces-digital-vandr-a4.pdf.
DeSantis, Nick. 2012. “On Facebook, Librarian Brings 2 Students From the Early 1900s to Life.” The
Chronicle of Higher Education, January 6. http://chronicle.com/blogs/wiredcampus/on-facebook-librarian-
brings-two-students-from-the-early-1900s-to-life/34845.
73. References
Frick, Rachel, Sharon Streams, Monika Sengul-Jones, Kenning Arlitsch, and Jeff Mixter. 2017. OCLC
Research Update. ALA Annual Conference, Chicago, Illinois, June 26, 2017.
Kraft, Amanda, and Aleck F. Williams, Jr. 2016. “#Shelfies are Encouraged: Simple, Engaging Library
Instruction with Hashtags.” College & Research Libraries News 77, no. 1 (2016): 10-13.
Mathews, Brian. 2012. Think Like a Startup: A White Paper to Inspire Library Entrepreneurialism.
http://chronicle.com/blognetwork/theubiquitouslibrarian/2012/04/04/think-like-a-startup-a-white-paper/.
Ranganathan, S. R. 1931. The Five Laws of Library Science. London: Edward Goldston, Ltd.
Shearer, Elisa, and Jeffrey Gottfried. 2017. “News Use Across Social Media Platforms 2017.” Pew Research
Center, September 7. http://www.journalism.org/2017/09/07/news-use-across-social-media-platforms-2017/.
Statista. (2018). Number of internet users worldwide from 2005 to 2017 (in millions).
https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/.
Statista. (2018). Number of internet users worldwide from 2009 to 2017, by region (in millions).
https://www.statista.com/statistics/265147/number-of-worldwide-internet-users-by-region/.
74. References
White, David S., and Alison Le Cornu. 2011. "Visitors and Residents: A New Typology for Online
Engagement." First Monday 16,9 (5 September). Available online at:
http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3171/3049.
White, David S., and Lynn Silipigni Connaway. 2011-2014. Visitors & Residents: What Motivates Engagement
with the Digital Information Environment. Funded by JISC, OCLC, and Oxford University.
http://www.oclc.org/research/activities/vandr/.
Wiki Education Foundation. 2016. Student Learning Outcomes using Wikipedia-based Assignments Fall 2016
Research Report. Prepared by Zachary James McDowell and Mahala Dyer Stewart.
https://commons.wikimedia.org/w/index.php?title=File:Student_Learning_Outcomes_using_Wikipedia-
based_Assignments_Fall_2016_Research_Report.pdf&page=2.
World Bank. 2016. “World Development Report 2016: Digital Dividends.” Washington, D.C.: World Bank.
www.worldbank.org/en/publication/wdr2016. Quoted in Gary Pattillo. 2016. “Fast Facts.” College & Research
Libraries News 77, no. 3: 164.
Zhang, Jie, and Nevin Mayer. 2014. “Proactive Chat Reference: Getting in the Users’ Space.” College &
Research Libraries News 75, no. 4: 202-205.
75. Image Attributions
Slide 3: https://www.flickr.com/photos/stewart/99129170/ by Stewart Butterfield / CC BY 2.0
Slide 4: https://www.flickr.com/photos/esthervargasc/9775119174/ by Esther Vargas / CC BY-SA 2.0
Slide 6: https://www.flickr.com/photos/27805557@N08/5088872975 by JoesSistah / CC BY-NC 2.0
Slide 9: https://www.flickr.com/photos/28481088@N00/11186264874 by tanakawho / CC BY 2.0
Slide 10: http://www.flickr.com/photos/15216811@N06/8521338394 by N i c o l a / CC BY 2.0
Slide 13: https://www.flickr.com/photos/vamapaull/3775032790 by Paul Istoan / CC BY-NC 2.0
Slide 14: https://www.flickr.com/photos/elena_87/2567662128/ by Elena / CC BY-NC-ND 2.0
Slide 16: https://www.flickr.com/photos/dancingpapa2007/3674686528 by Naoki Tomeno / CC BY 2.0
Slide 19: https://www.flickr.com/photos/deathtogutenberg/798918705/ by Austin Kleon / CC BY-NC-ND 2.0
Slide 20: https://www.flickr.com/photos/mrsdkrebs/11625280293 by Denise Krebs / CC BY 2.0
Slide 21: https://www.flickr.com/photos/mayopants/4021073588/ by stateofplace / CC BY-NC 2.0
Slide 22: http://www.flickr.com/photos/20452143@N08/3841271286 by Adam DeClercq / CC BY-NC-SA 2.0
Slide 23: http://www.flickr.com/photos/95792332@N00/3226023555 by Jacob Davies / CC BY-SA 2.0
Slide 24: https://www.flickr.com/photos/124705972@N06/14597368868/ by Steve Larkin / CC BY-NC 2.0
Slide 25: https://www.flickr.com/photos/caseyann/1250856017/ by Casey Smith / CC BY-NC-ND 2.0
76. Image Attributions
Slide 26: https://www.flickr.com/photos/tormentmoon/285212694 by Jinny / CC BY-NC-ND 2.0
Slide 27, 28, 35, 49: https://www.flickr.com/photos/kgregory/4675828550/ by Katie Mollon / CC BY-NC-ND 2.0
Slide 30: http://www.flickr.com/photos/113026679@N03/15646186494 by David Mulder / CC BY-SA 2.0
Slide 31: https://www.flickr.com/photos/jasonahowie/8583949219 by Jason Howie / CC BY 2.0
Slide 32: https://www.flickr.com/photos/veganfeast/4915226686 by Vegan Feast Catering / CC BY 2.0
Slide 33: https://www.flickr.com/photos/vladimir04/4438286546 by vl04 / CC BY 2.0
Slide 34: https://www.flickr.com/photos/34547181@N00/15031497490 by Philippe Put / CC BY 2.0
Slide 38: http://www.flickr.com/photos/79743208@N05/10229498105 by Matthew Matheson / CC BY-NC-ND 2.0
Slide 39: https://www.flickr.com/photos/jakerust/16226034713/ by GotCredit / CC BY 2.0
Slide 40: https://www.flickr.com/photos/bern4dette/15817093566/ by Bernadette van Hellenberg Hubar / CC BY-NC 2.0
Slide 41: https://www.flickr.com/photos/peter-trimming/9566245040/ by Peter Trimming / CC BY 2.0
Slide 42: https://www.flickr.com/photos/kgregory/4675828550/ by Katie Mollon / CC BY-NC-ND 2.0
Slide 45: https://www.flickr.com/photos/edgarpierce/5601664933/ by Edgar Pierce / CC BY 2.0
Slide 46: https://www.flickr.com/photos/12905355@N05/4293966039/ by Photo Giddy / CC BY-NC 2.0
Slide 47: https://www.flickr.com/photos/draconianrain/3982985600/ by Meghana Kulkarni / CC BY-NC 2.0
77. Image Attributions
Slide 48: https://www.flickr.com/photos/bonitoclub/9910937863/ by Tony & Wayne / CC BY-NC 2.0
Slide 51: https://www.flickr.com/photos/68532869@N08/17470913285/ by Japanexperterna.se / CC BY-SA 2.0
Slide 52: https://www.flickr.com/photos/backgroundsetc/3424524913 by Backgrounds Etc / CC BY 2.0
Slide 53: https://www.flickr.com/photos/marcomagrini/698692268/ by marco magrini / CC BY-NC-ND 2.0
Slide 54: https://www.flickr.com/photos/28481088@N00/8703727704 by tanakawho / CC BY-NC 2.0
Slide 57: “Joe McDonald’s Facebook Page.” Facebook.com. https://www.facebook.com/Joe-McDonald-274017182657487/;
“Leola McDonald’s Facebook Page.” Facebook.com. https://www.facebook.com/Leola-McDonald-128487107270652
Slide 58: https://www.flickr.com/photos/jamesclay/14867901948/ by James F Clay / CC BY-NC 2.0
Slide 60: Lawrence University. “Library Events.” https://www.lawrence.edu/library/about/events; University of Minnesota.
“Managing Stress on the Road to Finals Week.” https://twin-cities.umn.edu/managing-stress-road-finals-week
Slide 61: http://www.flickr.com/photos/96043955@N05/15190222775 by Ryan Hickox / CC BY-SA 2.0
Slide 69: https://www.flickr.com/photos/eltpics/9674285302 by eltpics / CC BY-NC 2.0
https://creativecommons.org/licenses/by-nc/2.0/
Slide 70: https://www.flickr.com/photos/littlestar19/4086086968 by littlestar19 / CC BY-NC 2.0
Slide 79: https://www.flickr.com/photos/scatteredashes/5844154762/ by Scipio / CC BY-NC 2.0
Creative Commons licenses: https://creativecommons.org/licenses/
78. Thank You!
Lynn Silipigni Connaway, PhD
Senior Research Scientist and
Director of User Research
connawal@oclc.org
@LynnConnaway