The document provides information about research methods for planning a film. It discusses conducting interviews and surveys as primary research to understand audience preferences for genre and target demographics. Secondary research like analyzing current market trends and film profits would help determine an appropriate budget and timeframe. The proposal is to qualitatively research what genres are popular and quantitatively examine box office returns to aid in deciding an action film concept that appeals to male teenagers as the target audience. Primary and secondary research methods would inform crucial production decisions for developing a profitable film project.

1. Unit 3: Research for Cmp
Mr Daley

2. What is research and how do we do it?
What are the best types?
Bibliography?
Types?

3. What is research?
Research is a variation of information in terms of a lot or little that is found
through a person or multiple people and it is a substantial gain or knowledge that
someone or many people can endure and use to learn about everything
How can we research?
Research can be conducted through various methods, these can range from
reading books and learning to a wide range of research that is conducted on the
internet

4. What types of
research are there?
Qualitative Research: This type of research involves peoples opinions
Quantitative Research: This type of research involves lot of statistics and is used to
conduct certain theories through learning knowledge from using this method
Primary Research: Research that is conducted yourself from scratch
Secondary Research: Research that is conducted through reading someone else's
research

5. Class Mini Survey
1:Do you like watching films?
Yes/No
2: what is your favourite genre of film?
_______________________________________
3: What is your age?
12-14 15-18 19-21 22+
4: How many times do you visit the cinema on average per year?
2-3 4-6 7-9 10+
5: When you view your favourite genre of film, how would you describe your experience from 1-10?
____________

6. Quantitative research involves collecting a lot of statistics meaning that you can obtain a lot of short answers in a short time from people through
surveys meaning you can easily compare. This is good for collecting data as it takes no time but your getting data that is not necessarily accurate.
However another type of research named Qualitative research includes acquiring everyone’s opinion and through using this method you can get a
lot of more accurate data due to the fact that people will put more thought into their answers because these sort of questions appear in
interviews rather than surveys meaning that the answers will have to be a lot more detailed which means that you will find out more however it
will take longer
Primary research is research that has been collected from scratch and first hand, this means that you would go out and find out facts and you
would publish them as your own research.
Secondary research is another type of research however it is second hand research that has been already been found and so you can use that,
this is still a form of research but it is easier to obtain and may not be as accurate as primary which is the only negative point about it but it takes
less time to obtain.
Internet research is a form of research (secondary research) that is obtained quite simply from going online and looking through posts or websites
online
Book research is obtained through reading about a certain subject and it is quite accurate compared to internet research as the book would have
need to have been published meaning it would be a lot more accurate however internet research is incredibly quick to obtain compared to book
research which makes a good comparison
Exploratory research: This type of research is there to help identify a problem or a question
Constructive research: This tests the theories that have been made and then makes a solution to the problem or question that someone needs
answered
Empirical research: This tests the effectiveness of a solution that has been made based on evidence

7. 1:What is the synopsis of the film “psycho”?
2: What is a bit-map image?
3: What is a target audience?
4: Why is the scene in the film “sleep with me” significant
5: What are stereotypes?
6: What is Marxism?
7: What does MAI stand for?
8: In what year was Bill Clinton accused and charged
9: What is the difference between analogue and digital
10: Name the two industry standards

8. 1: When did Ernst Bloch die?: 4th August 1977
2: What is an escapist?: A condition in which someone separates themselves from reality due to a problem in their lives
3: What is intertextuality?: This term means to create a text based off previously found text that has been used e.g plagiarism is a
form of intertextuality
4: What is cultural verisimilitude?: This term means to make the decision of which something is plausible or not
5: What is generic?: This term refers to a type which involves making statements that are general
6: Who stars in men in black?: Will Smith, Tommy Lee Jones, Linda Florentino and Vincent D’Onofrio are the main cast of men in
black
7: What are stereotypes?: This term refers to the belief that certain types of individuals are similar and are grouped together
through these types mixing. However the belief may not be accurate all the time
8: What are pluralist models?: This type of model refers to the type that is to be as varied to other models as possible
9: What are Luddites: This term refers to the fear of technology as such or the discouragement of development in technology
10: What is Technology: This term refers to the development of mankind's methods of fulfilling everyday tasks also referring to
the methods of research e.g. through the internet and also the development of entertainment falls into this category as
technology refers to entertainment

9. Book research is an effective method of researching because every book that has ever been published has had to have been
checked over before being published meaning that its data will be more or less accurate and the information will give you a good
answer if not better than an answer online in terms of accuracy, However there are a few problems…. First of all books contain a
large chunk of information per book, meaning that you will have to read through at least a little bit of irrelevant information that
you could misinterpret also the books may be out of date, this is important because books can easily be out of date. Furthermore
a library that holds a large variety of books may find that they do not have duplicates of these books meaning that if you have
gone there to find something out then it may not be possible right at that moment or on that day and so this is a major
disadvantage because it can physically withhold your knowledge.
Internet research on the other hand is also an effective method or researching, however this method may give you false
information to say the least, it could give you so much irrelevant information that you are not actually finding out anything
relevant and this could be incredibly detrimental to your knowledge and so the bottom line is that the internet can give you
inaccurate information. However the method of using the internet is a lot faster because the internet has not boundary on what
can be looked at and thanks to search engines, there is little to no effort to find out what you want to know.
The book research took a much longer time to conduct because there is a lot of information in the one book and through this
you will find a lot of irrelevant information however when the answer was found, it was almost certainly accurate. This compares
to internet research which was (and is in general) incredibly easy to conduct due to the lack of boundaries that the internet has,
however the information may have been very inaccurate and so I had to be careful when researching on the web, for example I
could have gone onto the wiki to find something out and I could have been fed false information because Wikipedia can be
edited by anyone and although the chances of this are slim it would still bring false information which is detrimental to your
knowledge on whatever subject you want to be learning about.
Comparison between books and the internet

10. Bibliography
Question Source
When did Ernst Bloch die? Google > http://en.wikipedia.org/wiki/Ernst_Bloch and also the media textbook
What is an escapist? http://en.wikipedia.org/wiki/Escapism and also the media textbook
What is intertextuality? http://en.wikipedia.org/wiki/Intertextuality and also the media textbook
What is cultural verisimilitude? http://en.wikipedia.org/wiki/Verisimilitude_(narrative) and also the textbook
What defines “Generic”? http://en.wikipedia.org/wiki/Generic_mood
Who stars in “men in black”? http://www.imdb.com/title/tt0119654/
What are stereotypes? The media textbook
What are pluralist models? The media textbook
What are luddites? http://en.wikipedia.org/wiki/Luddite
What is technology? The media textbook

11. Readership Profile
My name is James
I am a male teenager
I am 17 years old
I take a huge interest in gaming however I thoroughly enjoy action/sci-fi and comedy films
I spend my money on games
My favourite genre of film is action
I take an interest in unusual plot lines
I dislike romantic films but comedy romance is good
I like eating food like chicken and steak
I play a lot of games usually MMORPG’s

12. Research Proposal
The methods in which I will research what is popular and what genre film I will make will be through interviews mainly, the use of surveys have already been used to
make an assumption that action films are quite popular however I will conduct some interviews on a larger scale to get some qualitative data so that I can see into
what peoples opinions are of the film and so I can get more insight into the views of the people that I am trying to attract in to see my film.
Furthermore I will be able to collate my results and in turn will have a much better idea of what film will make the most money and I can then look into when stars are
available and what my budget will be to make the film.
The purpose of my research will be to ask the viewers directly what they want to see for the new film and I will be able to see what they like and what they dislike so
that I have more of an idea, also I can ask everyone their age who I interview so that I can see who my target audience should be and also what age group will be
physically be able to see the film as it will have to have a certificate.
I will ask the viewers what their age, gender and favourite genre of film is and this will be extended by asking what they like in a film e.g. more action or fantasy or
comedy or romance and this will help me to conduct my research. Furthermore it is not frowned upon to ask what sort of films people will pay a lot of money for
because I will be trying to attract the fans that are willing to not only watch the film but may take interest in merchandise and will want to be seeing sequels and
prequels before I will want to attract fans that aren’t as obsessed but this will be easy to distinguish because I can ask them if they would be prepared to buy
merchandise had it come out for purchase
Action made a much bigger profit than any other film bringing in huge gross profits and the budgets were making profit on the first weekend. The expendables had a
budget of eighty million and profited over two hundred and seventy million on the box office weekend. Also the avengers had a budget of only 220 million and overall
profited by over 1.3b, This information gives me a base in which to choose my film from.
I will use primary research in methods such as surveys, interviews, focus groups and questionnaires and I will find out what genre of film people are interested in
through these methods and will collate the research so that I can create a basis for my film so that I can have a good idea of what I would like to make my film into
from this research. For the focus group I will use five people and I will give them some questions that will give me an idea of genre of film and age range and I can film
it as evidence for my research task.
I will use secondary methods such as analysing current audience patterns for certain films and I will see what the current market trends are so that I can find out what
people like and also so that I can find what will make the most money on the box office weekend. I will use these methods also to find the budget that I will need and I
will use this research to see when the actors I would like to use are available and this will help me sort out who I can and cannot use in my film that I am making.
I can also use magazines like “Empire” to see what films are “hot” at the moment and which have made a lot of money